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All Journal Journal of Education and Learning (EduLearn) JUSIFO : Jurnal Sistem Informasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Wilayah dan Lingkungan Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) SEIKO : Journal of Management & Business Jurnal Penamas Adi Buana JURNAL GOVERNANSI Jurnal Pengembangan Wiraswasta Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL jurnal syntax admiration Jurnal Bisnis Indonesia Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Terapan Manajemen dan Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat JAMAIKA: Jurnal Abdi Masyarakat Intermestic: Journal of International Studies Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Nanggroe: Journal Of Scholarly Service Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Musyawarah: Jurnal Pengabdian Masyarakat JIMEK
Azizah, Nurul
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Perceived Price, Perceived Quality, Dan Self Congruity Terhadap Customer Loyalty Melalui Repurchase Intention Sebagai Variabel Intervening (Studi Pada Konsumen Avoskin Di Shopee Mall) Agnes Maria Rosia Diana; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7708

Abstract

The self-care behavior of the community has increased as a result of the stay-at-home policies during the pandemic. Various product variations have started to emerge as a result of significant consumer interest in skincare. Based on this idea, this research aims to analyze the influence of perceived price, perceived quality, and self-congruity on customer loyalty through repurchase intention as an intervening variable. The sampling method used is non-probability sampling with a purposive sampling technique. The sample consisted of 250 respondents who are Avoskin customers making purchases at Shopee Mall. The data analysis technique used is Partial Least Square (PLS). Based on the results of this research, it can be concluded that perceived price (X1) has a positive and significant effect on customer loyalty (Y), perceived quality (X2) has a positive and significant effect on customer loyalty (Y), self-congruity (X3) has a positive and significant effect on customer loyalty (Y), perceived price (X1) has a positive and significant effect on repurchase intention (Z), perceived quality (X2) has a positive and significant effect on repurchase intention (Z), self-congruity (X3) has a positive and significant effect on repurchase intention (Z), and repurchase intention (Z) has a positive and significant effect on customer loyalty (Y). Keywords: Perceived Price, Perceived Quality, Self Congruity, Customer Loyalty, Repurchase Intention
DINAMIKA PLATFORM INVESTASI BAREKSA DAN MOTION TRADE: ANALISIS DEKSRIPTIF Nurul Azizah; Wahyu Fahrul Ridho
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i2.2871

Abstract

Indonesian investors increased by 260 thousand people from January 2022. The increase was dominated by the millennial generation and generation Z who are active in the digital world. Investment type growth data from KSEI (2021) shows that investment types are dominated by the capital market and mutual funds by 16.35% and 20.50% in February 2021. Various investment platforms that are currently emerging offer multiple features ranging from investing in stocks, mutual funds, gold, and crypto. Ease of access to digital investment platforms is one of the factors that play a role in investor growth. It is essential to provide a safe and easy-to-learn platform for investors to gain confidence in this context, along with wider access to investment. Investment applications can be analyzed from the perspective of TAM theory, namely, the process of facilitating and using an investment application. This study used a descriptive method based on TAM theory which analyzes the Bareksa investment platform and MotionTrade. The results of this study showed that the Bareksa platform and MotionTrade have the same level of trust from users, while the user risk acceptance variable assesses that the Bareksa platform has a greater risk than the MotionTrade platform. In the following variable, perceived usefulness, the result showed that the Bareksa platform was higher than the MotionTrade platform. Variable perceived ease of use on the MotionTrade platform was easier than the Bareksa platform. Investor Indonesia meningkat sebesar 260 ribu orang per januari 2022. Kenaikan tersebut didominasi generasi millennial dan generasi Z yang aktif dalam dunia digital. Data pertumbuhan jenis investasi dari KSEI (2021) jenis investasi didominasi pada pasar modal dan reksadana sebesar 16,35% dan 20,50% pada februari 2021. Berbagai platform investasi yang muncul saat ini menawarkan beragam fitur mulai dari investasi saham, danareksa, emas dan crypto. Kemudahan akses terhadap platform investasi digital menjadi salah satu faktor yang berperan terhadap pertumbuhan investor. Namun semakin meluasnya akses terhadap investasi harus diiringi dengan literasi keuangan dan platform yang aman dan mudah dipelajari untuk meningkatkan kepercayaan pengguna dalam konteks ini investor. Penggunaan aplikasi investasi oleh investor dapat di analisis dari teori TAM yaitu, proses kemudahan dan kegunaan sebuah investasi. Pada penelitian ini menggunakan metode deskriptif yang berdasar teori TAM yang menganalisis platform investasi bareksa dan motion trade. Hasil penelitian ini menunjukkan bahwa platform bareksa dan motion trade memiliki tingkat kepercayaan yang sama dari pengguna, sedangkan pada variabel penerimaan resiko pengguna menilai platform bareksa memiliki resiko lebih besar dibandingkan platform motion trade. Pada varibel berikutnya perceived of usefulness diperoleh hasil bahwa platform bareksa lebih tinggi dibandingkan platform motion trade. Variabel perceived ease of use pada platform motion trade lebih mudah dibandingkan platform bareksa.
Pengaruh Brand Equity Dan Brand Love Terhadap Brand Trust Melalui Social Media Marketing Sebagai Variabel Intervening Pada Produk Perawatan Kulit Somethinc (Studi Pada Followers Instagram @Beliacosmetic) Ika Lestari; Nurul Azizah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10094

Abstract

Penelitian ini menganalisis pengaruh Brand Equity dan Brand Love terhadap Brand Trust melalui Social Media Marketing sebagai variabel intervening pada produk perawatan kulit Somethinc, studi dilakukan pada followers instagram @beliacosmetic. Dengan menggunakan metode kuantitatif dan teknik purposive sampling, penelitian ini melibatkan 144 responden. Berdasarkan teknik analisis data uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis dengan menggunakan analisis jalur dan analisis uji sobel dengan bantuan program pengolahan data menggunakan SPSS untuk windows versi 24. Hasil penelitian ini adalah 1) Brand Equity berpengaruh positif namun tidak signifikan terhadap Brand Trust produk Somethinc 2) Brand Love memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 3) Brand Equity memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 4) Brand Love memiliki pengaruh positif dan signifikan terhadap Social Media Marketing produk Somethinc 5) Social Media Marketing memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc 6) Brand Equity memiliki pengaruh negatif dan tidak signifikan terhadap Brand Trust produk Somethinc 7) Brand Love memiliki pengaruh positif dan signifikan terhadap Brand Trust melalui Social Media Marketing produk Somethinc.
MEMBANGUN STRATEGI PEMASARAN MELALUI DIGITAL MARKETING PADA UMKM SEBLAK KEKINIAN (SEBLAX) Ivan Imanuel Karinda; Nurul Azizah
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/musyawarah.v2i2.593

Abstract

Digital marketing merupakan suatu kegiatan pemasaran atau promosi sebuah merek atau produk menggunakan media digital atau internet dengan tujuan untuk menarik konsumen atau calon konsumen secara cepat. Dalam era digital yang terus berkembang ini, penerapan digital marketing telah menjadi salah satu strategi pemasaran yang paling efektif bagi UMKM. Oleh karena itu, UMKM Seblax harus mengimplementasikan digital marketing sebagai strategi pemasaran produknya, bukan hanya mengandalkan pemasaran secara konvensional. Penelitian ini bertujuan untuk mengetahui implementasi digital marketing pada UMKM Seblax sebagai strategi pemasaran dalam upaya menghadapi persaingan bisnis akibat perkembangan era digital. Penelitian ini menggunakan metode penelitian kualitatif dengan metode pengumpulan data menggunakan metode observasi dan studi literatur. Hasil dari penelitian ini yaitu implementasi digital marketing pada UMKM Seblax terdiri dari membuat brand guidelines, membuat Google My Business, membuat media sosial untuk promosi dan pemasaran produk, membuat website untuk promosi dan pemasaran produk, membuat artikel komersial yang SEO friendly, membuat marketing campaign, serta membuat marketing paid untuk promosi dan pemasaran produk.
The Influence Of Social Media Marketing And Brand Engagement On Brand Awareness And Brand Image (Case Study On Brownis Ingsun Products On The Account @sorgumnesia.official) Cindy Clarissa Quenby; Nurul Azizah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5962

Abstract

Social Media Marketing and Brand Engagement have an important role for business which has an impact on Brand Awareness and Brand Image. This research aims to identify the influence of social media marketing and brand engagement on brand awareness and brand image (case study of the brownis ingsun product on the @sorgumnesia.official account). The population in this research are Instagram followers @sorgumnesia.officia and consumers who have purchased products from Sorgumnesia, namely "Brownis Ingsun". This research sample consisted of 120 respondents selected using purposive sampling technique. The data presentation technique used is quantitative. The data analysis technique uses multiple linear regression analysis. The results of this research show that Social Media Marketing partially has a significant effect on Brand Awareness, Brand Engagement partially has a significant effect on Brand Awareness, Social Media Marketing partially has no significant effect on Brand Image, Brand Engagement partially has a significant effect on Brand Image, and Brand Awareness partially has a significant effect on Brand Image. Then, Social Media Marketing and Brand Engagement simultaneously have a significant effect on Brand Awareness and Social Media Marketing and Brand Engagement simultaneously have a significant effect on the Brand Image of Brownis Ingsun Products on the @sorgumnesia.official account.
Pengembangan UMKM melalui aplikasi E-Peken di Daerah Surabaya Yahya, Daka Radhiyan; Azizah, Nurul
Jurnal Bisnis Indonesia Vol 16, No 2 (2024): Jurnal Bisnis Indonesia (Edisi Spesial)
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i2.4910

Abstract

Penelitian ini bertujuan untuk menganalisis peran aplikasi E-Peken dalam pengembangan UsahaMikro, Kecil, dan Menengah (UMKM) di Surabaya. Aplikasi E-Peken merupakan platform digital yangdiluncurkan oleh Pemerintah Kota Surabaya untuk membantu UMKM memasarkan produk mereka secaraonline dan menjangkau pasar yang lebih luas. Penelitian ini menggunakan metode kualitatif deskriptif,dengan data yang dikumpulkan melalui wawancara, observasi, dan tinjauan literatur. Hasil penelitianmenunjukkan bahwa E-Peken memberikan kontribusi signifikan dalam memperluas akses pasar UMKM,meningkatkan efisiensi operasional, dan mendorong transformasi digital UMKM di Surabaya. Meskipundemikian, terdapat tantangan yang dihadapi, seperti keterbatasan literasi digital dan infrastruktur.Dukungan berkelanjutan dari pemerintah dan pelatihan yang intensif diperlukan agar UMKM dapatmemanfaatkan potensi penuh dari aplikasi ini. Rekomendasi strategis diberikan untuk pengembangan lebihlanjut, termasuk peningkatan literasi digital dan optimasi fitur aplikasi. Penelitian ini menunjukkan bahwaaplikasi E-Peken memiliki potensi besar dalam memberdayakan UMKM di era digital.Kata kunci: UMKM; E-Peken;digitalisasi; transformasi digital
The Influence of Personal Ability, Self-Efficacy and Service Quality on Customer Loyalty with Customer Trust as an Intervening Variable Artinegar Azmi Ismail; Nurul Azizah
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5217

Abstract

This research aims to analyze and describe the influence of Personal Ability, Self-efficacy and Service Quality on Customer Loyalty with Customer Trust as an intervening variable. The data used in this research is primary data obtained through distributing questionnaires online, and secondary data obtained from the Sahabat Motor of Sukodono Sidoarjo Workshop. The sample in the research consisted of 150 respondents with the criteria of using the Sahabat Motor of Sukodono Sidoarjo Workshop services at least three times. The sampling method used in this research was purposive sampling. This research uses the Statistical Program for Social Science (SPSS) Version 27. The results of this research show that Personal Ability has a positive but not significant effect on Customer Loyalty. Meanwhile, Self-efficacy and Service Quality have a direct positive and significant effect on Customer Loyalty. In this case, Customer trust mediates the influence of Personal Ability, Self-efficacy and Service Quality on Customer Loyalty. This research shows that if the Sahabat Motor of Sukodono Sidoarjo Workshop improves Personal Ability, it will create a sense of loyalty for customers. Customers will also continue to use the services of the Sahabat Motor of Sukodono Sidoarjo Workshop because they can be trusted to meet their needs and handle customer complaints well.
Prosedur Clearance In dan Clearance Out TugBoat – Tongkang PT. Patria Maritime Lines Oleh PT. Barito Samudra Sejahtera Cabang Banjarmasin Laily Nurfiana Wardhani; Nurul Azizah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1804

Abstract

Indonesia termasuk kedalam pengekspor batubara terbesar di dunia. Salah satu sarana transportasi laut untuk mengangkut batubara adalah Tugboat dan Tongkang. PT. Patria Maritime Lines adalah perusahaan pelayaran yang memfokuskan layanannya pada transportasi batubara, dan energi lain dari konsensi pertambangan dan berbagai komoditas. PT. Barito Samudra Sejahtera adalah perusahaan yang menyediakan jasa keagenan kapal yang saat ini mensupport operasional kapal PT. Patria Maritime Lines. Tugas dari perusahaan pelayaran, PT. Barito Samudera Sejahtera yaitu mengurus surat-surat Clearance In dan Clearance Out Kapal Tunda dan Tongkang yang akan merapat di Pelabuhan Bongkar dan membongkar atau memuat barang. Penelitian ini bertujuan untuk mengetahui prosedur dan dokumen pendukung yang diperlukan untuk Clearance In dan Clearance Out. Penelitian ini menggunakan observasi, wawancara, dokumentasi, dan studi kepustakaan sebagai metode kualitatif. Ditemukan dalam penelitian ini bahwa sebagai agen, PT Barito Samudra Sejahtera harus mengetahui prosedur Clearance In dan Clearance Out serta dokumen apa saja yang dapat dikembalikan, khususnya yang ada di atas kapal atau kapal tunda dan tongkang pendamping.
Pengaruh Social Media Marketing Activities, Influencer Marketing, dan Brand Image Terhadap Brand Loyalty di Instagram @elzattahijab Akbar Dwi Nurrasyid; Nurul Azizah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4972

Abstract

This study aims to examine the impact of social media marketing activities (SMMA), influencer marketing, and the influence of brand image on brand loyalty for Elzatta Hijab's Muslim fashion products. Using a systematic quantitative approach, data was collected through closed-ended questionnaires from 204 followers of Elzatta Hijab's Instagram account who met specific criteria. The data analysis method employed in this study was multiple linear regression, with the analysis conducted using SPSS 26 for Mac. The results show that all three variables have a significant impact on brand loyalty, both simultaneously and partially. These findings emphasize the importance of digital marketing strategies in building and maintaining brand loyalty, with influencer marketing being the most dominant factor affecting brand loyalty. The study recommends that companies continue to enhance the quality of their social media marketing activities, collaborate with relevant influencers, and maintain a positive brand image to stay competitive in the market.
Co-Authors Abror El Sahal Achmad Dani Afifuddim Zuhri Agnes Maria Rosia Diana Aida Uyun Salsabil Akbar Dwi Nurrasyid Alvina Kharis Damayanti Anasthasia Marshanda Anggi Koenjaini Putri Anggraini Norma Sophie Popilin Anisa Fitri Ramadhani Ardinesyah Hibatul Alim Arlangga Cahyo Gumelar Artinegar Azmi Ismail Atika Rahmawati Aulia Rachmawati Ayu Rachmawati Bagas Andhika Sumarsono Bagas Gunantara Bela Ayu Dian Benedicta Gaby Andriana Berlian Cinthya Devi Canta Nandiwardhana Cindy Clarissa Quenby Citra Kristin Cleodora Beatrice Dendrit Yahya Qadlizaka Dewi Ratih Dhania Aisyah Aurella Dhava Candra Ardiansyah Dodi Pramana Dwi Andini Alvina Kharis Damayanti Erindah Dimisyqiyani Faiza Aulia Novadinastia Fani Khoirotunnisa Fania Putri Nuriska Fitri Kusnayanti Harya Syandana Hayati, Kinanti Resmi Ika Lestari Ira Wikartika Ivan Imanuel Karinda Izaak, Wilma Cordelia Ken Vania Khowin Ardianto Khusnul Khotimah Kriswibowo, Arimurti Laily Nurfiana Wardhani M Daffa Asyhari Moch. Raihan Ramadhani Nur Rahmawati Nurul Retno Hapsari Raka Rizky Raihanfalaach Rangga Restu Prayogo, Rangga Restu Regista Fabunga Ahmad Rhea Ardhana Rifdha Nurbani Masjidha Risca Kusuma Dewi Rosa Maulida Mardzatus Solikha Siti Alya Noviani Siti Ning Farida Siti Nur Azizah Sri Utami Susanti, Ety Dwi U'ud Uda Marlina Utomo, Ario Bimo Wahyu Fahrul Ridho Yahya, Daka Radhiyan Yessy Pristika Efendy Yuliana Yuliana Zumatul Atiko Islamiyah Cahyo