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All Journal Journal of Education and Learning (EduLearn) JUSIFO : Jurnal Sistem Informasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Wilayah dan Lingkungan Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) SEIKO : Journal of Management & Business Jurnal Penamas Adi Buana JURNAL GOVERNANSI Jurnal Pengembangan Wiraswasta Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL jurnal syntax admiration Jurnal Bisnis Indonesia Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Terapan Manajemen dan Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat JAMAIKA: Jurnal Abdi Masyarakat Intermestic: Journal of International Studies Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Musyawarah: Jurnal Pengabdian Masyarakat International Journal of Social, Economic, and Business JIMEK Economics and Business Management Journal
Azizah, Nurul
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Pengembangan UMKM melalui aplikasi E-Peken di Daerah Surabaya Yahya, Daka Radhiyan; Azizah, Nurul
Jurnal Bisnis Indonesia Vol 16, No 2 (2024): Jurnal Bisnis Indonesia (Edisi Spesial)
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i2.4910

Abstract

Penelitian ini bertujuan untuk menganalisis peran aplikasi E-Peken dalam pengembangan UsahaMikro, Kecil, dan Menengah (UMKM) di Surabaya. Aplikasi E-Peken merupakan platform digital yangdiluncurkan oleh Pemerintah Kota Surabaya untuk membantu UMKM memasarkan produk mereka secaraonline dan menjangkau pasar yang lebih luas. Penelitian ini menggunakan metode kualitatif deskriptif,dengan data yang dikumpulkan melalui wawancara, observasi, dan tinjauan literatur. Hasil penelitianmenunjukkan bahwa E-Peken memberikan kontribusi signifikan dalam memperluas akses pasar UMKM,meningkatkan efisiensi operasional, dan mendorong transformasi digital UMKM di Surabaya. Meskipundemikian, terdapat tantangan yang dihadapi, seperti keterbatasan literasi digital dan infrastruktur.Dukungan berkelanjutan dari pemerintah dan pelatihan yang intensif diperlukan agar UMKM dapatmemanfaatkan potensi penuh dari aplikasi ini. Rekomendasi strategis diberikan untuk pengembangan lebihlanjut, termasuk peningkatan literasi digital dan optimasi fitur aplikasi. Penelitian ini menunjukkan bahwaaplikasi E-Peken memiliki potensi besar dalam memberdayakan UMKM di era digital.Kata kunci: UMKM; E-Peken;digitalisasi; transformasi digital
The Influence of Personal Ability, Self-Efficacy and Service Quality on Customer Loyalty with Customer Trust as an Intervening Variable Artinegar Azmi Ismail; Nurul Azizah
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5217

Abstract

This research aims to analyze and describe the influence of Personal Ability, Self-efficacy and Service Quality on Customer Loyalty with Customer Trust as an intervening variable. The data used in this research is primary data obtained through distributing questionnaires online, and secondary data obtained from the Sahabat Motor of Sukodono Sidoarjo Workshop. The sample in the research consisted of 150 respondents with the criteria of using the Sahabat Motor of Sukodono Sidoarjo Workshop services at least three times. The sampling method used in this research was purposive sampling. This research uses the Statistical Program for Social Science (SPSS) Version 27. The results of this research show that Personal Ability has a positive but not significant effect on Customer Loyalty. Meanwhile, Self-efficacy and Service Quality have a direct positive and significant effect on Customer Loyalty. In this case, Customer trust mediates the influence of Personal Ability, Self-efficacy and Service Quality on Customer Loyalty. This research shows that if the Sahabat Motor of Sukodono Sidoarjo Workshop improves Personal Ability, it will create a sense of loyalty for customers. Customers will also continue to use the services of the Sahabat Motor of Sukodono Sidoarjo Workshop because they can be trusted to meet their needs and handle customer complaints well.
Prosedur Clearance In dan Clearance Out TugBoat – Tongkang PT. Patria Maritime Lines Oleh PT. Barito Samudra Sejahtera Cabang Banjarmasin Laily Nurfiana Wardhani; Nurul Azizah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1804

Abstract

Indonesia termasuk kedalam pengekspor batubara terbesar di dunia. Salah satu sarana transportasi laut untuk mengangkut batubara adalah Tugboat dan Tongkang. PT. Patria Maritime Lines adalah perusahaan pelayaran yang memfokuskan layanannya pada transportasi batubara, dan energi lain dari konsensi pertambangan dan berbagai komoditas. PT. Barito Samudra Sejahtera adalah perusahaan yang menyediakan jasa keagenan kapal yang saat ini mensupport operasional kapal PT. Patria Maritime Lines. Tugas dari perusahaan pelayaran, PT. Barito Samudera Sejahtera yaitu mengurus surat-surat Clearance In dan Clearance Out Kapal Tunda dan Tongkang yang akan merapat di Pelabuhan Bongkar dan membongkar atau memuat barang. Penelitian ini bertujuan untuk mengetahui prosedur dan dokumen pendukung yang diperlukan untuk Clearance In dan Clearance Out. Penelitian ini menggunakan observasi, wawancara, dokumentasi, dan studi kepustakaan sebagai metode kualitatif. Ditemukan dalam penelitian ini bahwa sebagai agen, PT Barito Samudra Sejahtera harus mengetahui prosedur Clearance In dan Clearance Out serta dokumen apa saja yang dapat dikembalikan, khususnya yang ada di atas kapal atau kapal tunda dan tongkang pendamping.
Faktor-Faktor yang Mempengaruhi Adanya Pendayagunaan Aset pada Perusahaan BUMN (Studi Kasus pada PT PAL Indonesia) Titan Baihaqi Akbar Nugroho; Nurul Azizah
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 02 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i02.244

Abstract

Aset perusahaan tersebut dianggap memiliki nilai interpretasi harga yang cukup menguntungkan baik dalam periode jangka pendek maupun panjang. Hal tersebut perlu menjadi perhatian perusahaan dalam melihat potensi setiap aset yang dimiliki perusahaan untuk dapat menjadi peluang bisnis bagi perusahaan. Peluang tersebut juga dipercaya dapat memberikan dampak yang signifikan guna mencapai tujuan perusahaan. Guna mengoptimalkan dampak dari adanya aset perusahaan yang dapat dioptimalkan tersebut perlu tindakan pendayagunaan aset. Pendayagunaan aset merupakan usaha perusahaan dalam mengikut sertakan perencanaan strategi serta taktik dalam mengoptimalkan fungsi aset perusahaan agar lebih efisien serta efektif dalam memberikan dampak signifikan untuk mencapai tujuan perusahaan Pada penelitian ini menggunakan metode pendekatan dekskriptif kualitatif dengan memperhatikan aspek konseptual mengenai faktor-faktor yang memberikan pengaruh terhadap proses pendayagunaan aset pada perusahaan. Metode pengumpulan dilakukan dengan cara studi literatur dari penelitian yang telah dilakukan sebelumnya. Kegiatan pendayagunaan aset di PT PAL Indonesia tidak lepas dari adanya pengaruh secara langsung dari adanya beberapa faktor terkait. Proses pendayagunaan yang telah dibagi menjadi kelima tahapan harus disesuaikan kembali dengan beberapa faktor-faktor yang mempengaruhi pendayagunaan aset perusahaan. Beberapa faktor-faktor dapat digunakan sebagai acuan dalam memastikan proses pendayagunaan telah berjalan sesuai rencana strategis perusahaan ataupun tidak.
Peran Account Representative Khusus Guna Meningkatkan Loyalitas Peserta Melalui Pemasaran Digital BPJS Ketenagakerjaan Kantor Cabang Darmo Nur Shoumi Rahmatunnisa; Nurul Azizah
Economics And Business Management Journal ( EBMJ ) Vol. 2 No. 03 (2025): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v2i03.410

Abstract

Penelitian ini bertujuan untuk menganalisis peran Account Representative dalam meningkatkan loyalitas peserta BPJS Ketenagakerjaan melalui penerapan strategi marketing digital di Kantor Cabang Darmo. Dalam era digitalisasi, pemasaran berbasis teknologi informasi menjadi kunci dalam memperkuat hubungan antara perusahaan dan peserta. Account Representative berfungsi sebagai penghubung langsung dengan peserta, memberikan informasi, serta memfasilitasi komunikasi dan pelayanan yang lebih cepat dan efisien. Melalui pemanfaatan media sosial, email marketing, dan platform digital lainnya, Account Representative dapat memperkenalkan berbagai program dan layanan yang ditawarkan BPJS Ketenagakerjaan dengan cara yang lebih personal dan interaktif. Penelitian ini mengidentifikasi tantangan dan peluang dalam implementasi strategi marketing digital oleh Account Representative untuk membangun dan mempertahankan loyalitas peserta, serta bagaimana pengaruhnya terhadap kepuasan dan partisipasi peserta dalam program-program BPJS Ketenagakerjaan. Hasil dari penelitian ini diharapkan dapat memberikan wawasan bagi BPJS Ketenagakerjaan Kantor Cabang Darmo dalam merancang strategi pemasaran digital yang lebih efektif dan meningkatkan loyalitas peserta secara berkelanjutan.
Pengaruh Social Media Marketing Activities, Influencer Marketing, dan Brand Image Terhadap Brand Loyalty di Instagram @elzattahijab Akbar Dwi Nurrasyid; Nurul Azizah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4972

Abstract

This study aims to examine the impact of social media marketing activities (SMMA), influencer marketing, and the influence of brand image on brand loyalty for Elzatta Hijab's Muslim fashion products. Using a systematic quantitative approach, data was collected through closed-ended questionnaires from 204 followers of Elzatta Hijab's Instagram account who met specific criteria. The data analysis method employed in this study was multiple linear regression, with the analysis conducted using SPSS 26 for Mac. The results show that all three variables have a significant impact on brand loyalty, both simultaneously and partially. These findings emphasize the importance of digital marketing strategies in building and maintaining brand loyalty, with influencer marketing being the most dominant factor affecting brand loyalty. The study recommends that companies continue to enhance the quality of their social media marketing activities, collaborate with relevant influencers, and maintain a positive brand image to stay competitive in the market.
UTAUT2 dan DOI: Analisis Pengguna Aktual Layanan Food Delivery (GoFood) di Kota Surabaya Anisa Fitri Ramadhani; Nurul Azizah
JUSIFO : Jurnal Sistem Informasi Vol 8 No 1 (2022): June
Publisher : Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jusifo.v8i1.11664

Abstract

The innovation that is applied is not the main idea of the successful application of technology, but how the community responds to the technological innovation. This study aims to determine how much the model variable The Extended Unified Theory of Accaptance and Use of Technology (UTAUT2) combined with the Diffusion of Innovation (DOI) model has a positive and significant effect on Behavioral to Adopt (BIA), and to find out the structural influence of BIA on the Actual Usage (AU) of GoFood service users in Surabaya. The variables from the UTAUT2 and DOI models become factors that support the behavioral intention of users to adopt and use a system in real terms, in this case the GoFood service with users in Surabaya. The results of this study indicate that the hedonic motivation, habit, and compatibility variables are positive and significant on behavioral intention to adopt. The variables of effort expectancy, price value, and relative advantage were declared positive and not significant on behavioral intention to adopt. The performance expectancy variable is stated to be negative and not significant to the behavioral intention to adopt. In addition, the compatibility variable was stated to be significant and acceptable on performance expectancy and effort expectancy.
The Influence of Digital Promotion and Perceived Quality on Repeat Purchase Through Brand Awareness as an Intervening Variable (A Case Study on Glad2Glow Products on the Shopee Platform) Moh Farid Hidayat; Nurul Azizah
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.55

Abstract

This study aims to identify the factors influencing consumers' repeat purchase behavior of Glad2Glow skincare products, particularly through the roles of digital promotion, perceived quality, and brand awareness. A quantitative approach was used with survey data collected from 150 respondents via questionnaires. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS application. The results show that digital promotion has a significant effect on brand awareness but does not directly influence repeat purchase. Meanwhile, perceived quality significantly affects both brand awareness and repeat purchase. However, brand awareness does not have a significant direct effect on repeat purchase. Interestingly, brand awareness significantly mediates the relationship between digital promotion and repeat purchase, but does not mediate the relationship between perceived quality and repeat purchase. These findings indicate that perceived quality is a key factor in encouraging repeat purchases, while digital promotion is more effective when it first builds brand awareness.
The Influence of Lifestyle, Product Knowledge and Product Design on Local Brand Love for Compass Shoes with Brand Image as an Intervening Variable in Surabaya Sven Inggil Anugerah Kretarto; Nurul Azizah
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i1.94

Abstract

This study investigates the influence of lifestyle, product knowledge, and product design on local brand love for Compass Shoes in Surabaya, with brand image acting as an intervening variable. Utilizing a quantitative research method, data was collected from 150 Surabaya residents through questionnaires and analyzed using SEM-Partial Least Square (PLS). The findings indicate that brand image significantly influences local brand love. While lifestyle directly impacts local brand love, its influence on brand image is not significant. Product knowledge significantly affects brand image but does not directly influence local brand love. Crucially, product design significantly influences both brand image and local brand love. Furthermore, brand image mediates the relationship between product knowledge and local brand love, as well as between product design and local brand love, demonstrating that a positive brand image is crucial for fostering emotional connections with consumers. However, brand image does not mediate the relationship between lifestyle and local brand love. These results suggest that for optimal brand love, especially for brands like Compass Shoes, integrating innovative and functional product design with a strong brand image is essential.
Co-Authors Abror El Sahal Achmad Dani Afifuddim Zuhri Agnes Maria Rosia Diana Aida Uyun Salsabil Akbar Dwi Nurrasyid Alvina Kharis Damayanti Anasthasia Marshanda Anggi Koenjaini Putri Anggraini Norma Sophie Popilin Anisa Fitri Ramadhani Ardinesyah Hibatul Alim Arlangga Cahyo Gumelar Artinegar Azmi Ismail Atika Rahmawati Aulia Rachmawati Ayu Rachmawati Bagas Andhika Sumarsono Bagas Gunantara Bela Ayu Dian Benedicta Gaby Andriana Berlian Cinthya Devi Canta Nandiwardhana Cindy Clarissa Quenby Citra Kristin Cleodora Beatrice Dendrit Yahya Qadlizaka Dewi Ratih Dhania Aisyah Aurella Dhava Candra Ardiansyah Dodi Pramana Dwi Andini Alvina Kharis Damayanti Erindah Dimisyqiyani Faiza Aulia Novadinastia Fani Khoirotunnisa Fania Putri Nuriska Fitri Kusnayanti Harya Syandana Hayati, Kinanti Resmi Ika Lestari Ira Wikartika Ivan Imanuel Karinda Izaak, Wilma Cordelia Ken Vania Khowin Ardianto Khusnul Khotimah Kriswibowo, Arimurti Laily Nurfiana Wardhani M Daffa Asyhari Moch. Raihan Ramadhani Moh Farid Hidayat Nur Rahmawati Nur Shoumi Rahmatunnisa Nurul Retno Hapsari Raka Rizky Raihanfalaach Rangga Restu Prayogo, Rangga Restu Regista Fabunga Ahmad Rhea Ardhana Rifdha Nurbani Masjidha Risca Kusuma Dewi Rosa Maulida Mardzatus Solikha Siti Alya Noviani Siti Ning Farida Siti Nur Azizah Sri Utami Susanti, Ety Dwi Sven Inggil Anugerah Kretarto Titan Baihaqi Akbar Nugroho U'ud Uda Marlina Utomo, Ario Bimo Wahyu Fahrul Ridho Yahya, Daka Radhiyan Yessy Pristika Efendy Yuliana Yuliana Zumatul Atiko Islamiyah Cahyo