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All Journal Jurnal Siasat Bisnis JURNAL SAINS PEMASARAN INDONESIA SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Quantitative Economics and Management Studies Studi Ilmu Manajemen dan Organisasi
Manggabarani, Alfatih Sikki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Analisis Loyalitas Pelanggan Terkait Kualitas, Harga dan Desain Produk serta Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pengguna Kosmetik Brand Wardah) Damayanti, Andi Ema; Manggabarani, Alfatih Sikki; Pusporini, Pusporini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 2 (2021): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i2.125-151

Abstract

This research is driven by efforts aimed at consumer needs with the hope that consumers are satisfied and will make repeat purchases. This research aims to determine theeinfluenceeof quality,ppriceaand product design directly or indirectly on customer loyalty through customer satisfaction as an intervening variable in purchasing cosmetics Wardah Research, this study uses 100 Wardah consumers as a sample. Sample selection using purposive sampling technique. Hypothesis testing using path analysis and bootstrap calculations as well as direct and indirect testing using structural modeling (SEM). The test results show that customer loyalty is not directly affected by product quality and price. While the design variables and customer satisfaction have a significant direct influence on customer loyalty. Then there is an indirectieffect between quality,ppriceaandpproduct design onccustomer loyalty through customer satisfaction.
Smartphone Repurchase Decisions Mediated by Customer Satisfaction Prihantini, Prihantini; Manggabarani, Alfatih Sikki; Wikantari, Maria Assumpta
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2935

Abstract

This research analyzes smartphone repurchase decisions occurred in the Jabodetabek area. The aim of this research is to determine, analyze, and prove whether lifestyle, brand preference, and brand awareness affects smartphone repurchases, as well as to examine the effect of lifestyle, brand preference, and brand awareness on smartphone repurchases mediated by customer satisfaction. This research used quantitative method by distributing questionnaires to 215 smartphone user customers in the Jabodetabek area using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of data analysis indicate that: Lifestyle and brand awareness have a significant influence on the decision to repurchase a smartphone, and brand preference does not have a significant influence on the decision to repurchase a smartphone. The research also found that lifestyle, brand preference, and brand awareness have a significant influence on smartphone repurchase decisions mediated by customer satisfaction.
Sales volume analysis through trust in manufacturing companies: Study on dynamix cement consumers Santosa, Djoko; Hadi, Prasetyo; Astuti, Miguna; Manggabarani, Alfatih Sikki
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art7

Abstract

Purpose – The purpose of this study is to find out and analyze whether trust, country of origin, brand image, and product quality influences sales volume both directly and indirectly through trust on consumers of Semen Dynamix in Indonesia.Design/methodology/approach – A quantitative approach was used with purposive sampling to select 210 respondents meeting the research criteria. Data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS tool.Findings – The results show that country of origin, brand image, and product quality significantly influence sales volume, while the influence of country of origin is not statistically significant. Trust serves as a mediating factor in the indirect relationships between these variables and sales volume.Research limitations/implications – The limitation of this study is its sole focus on Semen Dynamix, which may restrict the generalizability of the findings. Future research could explore additional factors or apply similar methods across other product categories.Practical implications – The study suggests that enhancing trust by improving country of origin perceptions, brand image, and product quality can positively affect sales. Practical applications include marketing strategies that highlight these attributes to strengthen customer trust and, in turn, drive sales volume.Originality/value – This study offers a fresh perspective on trust, highlighting its active role in mediating the effects of brand-related factors on sales. Insights from this research can guide marketers and practitioners in developing brand and sales-oriented strategies.
FACTORS DETERMINING MARKETING PERFORMANCE OF FASHION SMEs IN JAKARTA: THE PERSPECTIVE OF MARKETING SKILLS, CRM, AND COMPETITION INTENSITY: FAKTOR PENENTU KINERJA PEMASARAN UMKM FASHION DI JAKARTA: PERSPEKTIF KETERAMPILAN PEMASARAN, CRM, DAN INTENSITAS PERSAINGAN Widiyanto, Rifai Kukuh; Jubaedah, Jubaedah; Manggabarani, Alfatih Sikki
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6327

Abstract

This study analyzes the Marketing Performance of the Fashion MSME Industry in Jakarta. The purpose of this study is to examine the influence of marketing skills and customer relationship management on marketing performance through competitive intensity. This study is quantitative by distributing questionnaires to 240 MSME actors. Using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of the data analysis show that: (1) Marketing Skills have a significant effect on Marketing Performance through Competitive Intensity in the Fashion Industry in Jakarta. (2) while Customer relationship management has a direct effect on Marketing Performance without considering the Intensity of Competition in the Fashion Industry in Jakarta
Analisis Minat Penggunaan Ulang pada Dompet Digital Shopeepay di Masa Pandemi Covid-19 Auralia, Yola; Manggabarani, Alfatih Sikki; Wahyudi, Wahyudi
Studi Ilmu Manajemen dan Organisasi Vol. 1 No. 2 (2020): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v1i2.916

Abstract

Purpose: The purpose of this study is to analyze and prove the influence of perceived usefulness, perceived ease of use and sales promotion on reuse intention the ShopeePay digital wallet during the Covid-19 pandemic. Research Methodology: This study is a quantitative research, the data in this research have been acquired form the distribution of questionnaires measured via ascale Likert using the Partial Least Square (PLS) technique which data processing was assisted by Smart PLS 3.3.3. In this research, a sample of 96 people was used, and the sampling technique used was the purposive sampling method. Result: The results of this research imply that the perceived usefulness variable has no effect and not significant on interest in reuse with a path coefficient value of 0.192. The variable perceived ease of use has a positive and significant effect on interest in reuse with a path coefficient value of 0.314 and sales promotion has a positive and significant effect on interest in reuse with a path coefficient value of 0.274. Limitations: Due to the Covid-19 pandemic, the spread of questionnaires must use Google Form (online) so that it cannot spread the questionnaire directly. And the variables used and set out in this study are limited i.e., refer only to the variables of benefit perception, ease perception and sales promotion. Contribution: It is expected to be able to share the contribution of knowledge and benefits and this writing can be a contribution as a source of reference and have the same topic, and can have the benefit to be a consideration for the company that it can be used as a consideration in determining strategies towards its product or service. Keywords: Reuse Intention, Perceived Usefulness, Perceived Ease of Use, Sales Promotion.
Co-Authors Astuti, Miguna Auralia, Yola Damayanti, Andi Ema Djoko Santosa JUBAEDAH JUBAEDAH, JUBAEDAH Maria Assumpta Wikantari Prasetyo Hadi Prihantini Prihantini Pusporini, Pusporini Wahyudi Wahyudi Widiyanto, Rifai Kukuh