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All Journal Musamus Journal of Agribusiness Jurnal Riset Kajian Teknologi dan Lingkungan
Yadi Hartono
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Agriculture, Biological Sciences & Forestry Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Corporate Sosial Responsibility dalam Peningkatan Akses Satu Buku Satu Siswa di Daerah Terpencil Ropang, Kabupaten Sumbawa, Indonesia Ieke Wulan Ayu; Syaifuddin Iskandar; Yadi Hartono; Dwi Mardhia; Rudi Masniadi
Jurnal Riset Kajian Teknologi dan Lingkungan Vol. 2 No. 1 (2019): Jurnal Riset Kajian Teknologi dan Lingkungan
Publisher : LPPM Universitas Samawa

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh corporate sosial responsibility dalam peningkatan akses satu buku satu siswa di daerah terpencil ropang, Kabupaten Sumbawa, Indonesia melalui perencanaan, implementasi, monitoring dan evaluasi. Pengumpulan data dilakukan melalui wawancara mendalam secara purposive dan snowballing dengan semua responden terpilih, observasi, analisis dokumen, yang berhubungan dengan proses pelaksanaan. Program CSR pendidikan disalurkan oleh perusahaan PT. Samawa Juta Raya (PT. SJR) dengan sistem implementasi program antara lain pemberian buku pada siswa dan sekolah di SDN dan SMPN daerah terpencil. Hasil penelitian menunjukkan bahwa berdasarkan tolak ukur tepat sasaran dan tepat manfaat maka program ini termasuk dalam kategori tepat, sedangkan ditinjau dari tolak ukur waktu dan jumlah masih terdapat beberapa sekolah yang belum bisa mencapai 100 % dikarenakan terkendala pada permasalahan terkait dapodik untuk melakukan pemesanan buku.
The The Distribution Chain of Sumbawa Forest Honey in Sumbawa Regency West Nusa Tenggara Nila Wijayanti; Yadi Hartono; Alia Wartiningsih; Siti Nurwahidah
Musamus Journal of Agribusiness Vol 4 No 2 (2022): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4357

Abstract

This distribution chain of Sumbawa forest honey has several problems such as the long-distance of the forest from settlements, the fluctuated price of forest honey, which is depended on the quality and the distance to get the honey. The next problem is the high shipping cost to customers, and the packaging must be hygienic and safe. Sumbawa forest honey delivery to consumers must be in good. The purpose of this study is to analyze the marketing chain of Sumbawa forest honey in Sumbawa District, West Nusa Tenggara Indonesia. The method of determining location is done by purposive sampling, considering Sumbawa district is the center of Sumbawa forest honey. Respondent's sample determination was done by snowball sampling. The study was conducted by surveying the field by using a questionnaire with relevant institutions and carrying out documentation. The results showed that there were three types of distribution channels from Sumbawa forest honey. The first distribution channel is the honey hunter – the consumer. The second distribution channel is the honey hunter–honey enterprises-consumer. The third distribution chain is the honey hunter–honey enterprises–supermarket –the consumer. The price of honey received by consumers is not the same, depending on the length of the marketing chain. The marketing margin of the first distribution channel was Rp. 0,00. The second distribution were Rp. 60,000.00 and the third distribution were Rp. 50,000.00.Keywords: marketing, distribution chain, Sumbawa forest honey
Co-Authors Alia Wartiningsih Dwi Mardhia Ieke Wulan Ayu Nila Wijayanti Rudi Masniadi Siti Nurwahidah Syaifuddin Iskandar