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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Edunomika (JIE) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Open Access Indonesia Journal of Social Sciences Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Kesehatan Tambusai Jurnal Pengabdian Masyarakat Nusantara Open Access Indonesia Journal of Social Sciences Journal of Educational Management Research JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Maradita, Fendy
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Business Model Canvas (BMC) And Value Proposition Canvas (VPC) Analysis For Whale Shark halal Tourism, Tarano District, Sumbawa Regency Solution To Formulate A Strategy To Increase Tourism Value Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12783

Abstract

This research aims to find strategies to increase the value of Whale Shark tourism in Labuhan Jambu Village, Tarano District by using the perspective of whale shark tourism managers and related stakeholders using the Business Model Canvas (BMC) approach through nine channels. This study also looks at tourism value from a consumer perspective through the Value Proposition Canvas (VPC) approach from two aspects, namely the customer profile and value proposition. The sampling technique in this study used the Snawbal Sampling technique by identifying, selecting, and taking samples in a network or continuous chain of relationships. Meanwhile, data analysis used the Miles and Huberman technique which included data reduction, data presentation and conclusion. The results of this research to increase the value of Whale Shark tourism in Labuhan Jambu Village based on the BMC approach areThe whale shark tourism market segmentation is foreign tourists, domestic tourists anddiving/snorkeling enthusiasts, consist of online promotions via social media Instagram, direct promotions, participating in national events, whale shark festivals and collaboration with tour guides and travel tours, the major key partnership to maintain is travel agents, tour guides, fishermen, bagang owners, restaurants and hotels and the important Key resources consist of whale sharks, tour operators, supporting facilities and the Labuhan Jambu village community. Meanwhile the VPC results to solved the cunsomer provile including increasing Products and services for whale shark tourism are that visitors can see and swim directly with whale sharks, unique and rare tours, optimal service to visitors, provision of speed boats and complete diving/snorkeling equipment for visitor satisfaction.Pain Relievers consists of providing regular information about the appearance of whale sharks, limiting swimming time with whale sharks, providing speed boat access from Labuhan Jambu village, periodic efforts and programs to support whale shark conservation.Gain creators consist of tour packages and equipment for swimming with whale sharks, providing education on whale shark tourism to tourists, maintaining visitor trust by providing optimal service and mapping optimal times to meet whale sharks to inform tourists and related parties.
Integrating Educational Management Dimensions into Social Entrepreneurship Models: Empowering Housewives through Hand-Woven MSMEs in Poto Village Susanto, Rudi; Maradita, Fendy
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1628

Abstract

This study analyzes social entrepreneurship business models in empowering housewives through hand-woven micro, small, and medium enterprises (MSMEs) in Poto Village, integrating educational management dimensions in community-based economic activities. A qualitative approach was applied, with informants selected using the snowball sampling technique. Data were collected through in-depth interviews, observations, and documentation, and analyzed using the Miles and Huberman interactive model, including data reduction, display, and conclusion drawing. Findings show that the Poto Village weaving business model has a strong social entrepreneurship orientation, with women weavers actively contributing to household income and cultural preservation. Key value propositions include authentic traditional motifs, gold threads, crystals, and a manual production process passed down through generations. Customer relationships remain trust-based, marketing relies on direct sales and word-of-mouth, and formal partnerships with government and digital platforms are limited. From an educational management perspective, empowerment involves planning, organizing, implementation, and evaluation through training, mentoring, and skill development. The Triple Layer Business Model Canvas analysis highlights increased income, women’s economic independence, social cohesion, and cultural sustainability. Integrating educational management dimensions into social entrepreneurship can enhance the sustainability and transformative impact of community-based MSMEs.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, KREATIVITAS DAN MOTIVASI BERWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI UNIVERSITAS TEKNOLOGI SUMBAWA Susanti, Susi; Maradita, Fendy
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18694

Abstract

This study aims to examine the influence of entrepreneurial education, creativity, and entrepreneurial motivation on entrepreneurial intention among economics students at Universitas Teknologi Sumbawa. The rapid increase in unemployment rates, particularly among university graduates, calls for solutions such as promoting entrepreneurship as an alternative career path to address labor market imbalances. Entrepreneurship, particularly through micro, small, and medium enterprises (MSMEs), plays a vital role in regional economic growth, especially in resource-rich but underdeveloped areas like Sumbawa. This research uses a quantitative approach with a survey method, focusing on the relationship between entrepreneurial education, creativity, and motivation as independent variables, and entrepreneurial intention as the dependent variable. Data were collected from 100 respondents using a structured questionnaire, distributed through Google Forms. The findings show that entrepreneurial education, creativity, and motivation have a significant positive effect on students' entrepreneurial intentions, with motivation being the most influential factor. This research contributes to understanding how these factors can be integrated into academic curricula and policy-making to foster a more entrepreneurial mindset among students, especially in regions with abundant potential but limited infrastructure. It also highlights the importance of combining theoretical knowledge with practical business skills in higher education programs to better prepare students for entrepreneurship.
Peran Pelatihan Kerja dan Lingkungan Kerja dalam Meningkatkan Kinerja Organisasi: Motivasi sebagai Variabel Mediasi pada Karyawan Ritel Modern di Kabupaten Sumbawa Hartini; Maradita, Fendy; Nuryani, Hanifa Sri
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.213

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan pelatihan kerja terhadap kinerja organisasi melalui motivasi organisasi pada karyawan ritel modern di Kabupaten Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (SEM-PLS), dengan data yang dikumpulkan melalui kuesioner dari 100 responden. Hasil penelitian menunjukkan bahwa lingkungan kerja memiliki pengaruh positif dan signifikan terhadap kinerja organisasi, namun tidak berpengaruh signifikan terhadap motivasi. Pelatihan kerja berpengaruh signifikan terhadap kinerja organisasi dengan arah negatif, sementara pelatihan kerja juga terbukti berpengaruh positif terhadap lingkungan kerja dan motivasi. Motivasi organisasi ditemukan memiliki pengaruh positif paling kuat terhadap kinerja organisasi serta berperan sebagai variabel mediasi utama. Penelitian ini menyimpulkan bahwa motivasi memiliki peran sentral dalam meningkatkan kinerja organisasi, sementara efektivitas program pelatihan masih perlu ditingkatkan. Secara teoretis, penelitian ini memperkaya literatur manajemen sumber daya manusia dengan menegaskan peran mediasi motivasi. Secara praktis, penelitian ini memberikan implikasi bagi organisasi untuk merancang strategi pelatihan dan peningkatan motivasi yang lebih efektif guna meningkatkan kinerja organisasi.
Co-Authors Agus Santoso Ansyori, Rachmat Anwar Baehaqi Fahlia Fahlia, Fahlia Fathurrahman, Fadli Hardiansyah, Rian Hartini Mandasari, Jayanti Martadinata, Sudrajat Maulida, Nabila Rizky Nuramaliyah, Nuramaliyah Nurjihadi, Muhammad Nuryani, Hanifa Sri Okta Sopiana, Dia Putri, Yolli Eka Rozzy Aprirachman Rudi Susanto Sri Nuryani, Hanifa Sriyatun Sugiarto, Aris Susi Susanti Susilawati, Mega Zulkieflimansyah Zulkieflimansyah