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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) Open Access Indonesia Journal of Social Sciences Jurnal Riset Kajian Teknologi dan Lingkungan Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Kesehatan Tambusai Jurnal Pengabdian Masyarakat Nusantara Open Access Indonesia Journal of Social Sciences EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Maradita, Fendy
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Triple Bottom Line Model as a Solution for Sustainable Tourism Management in the SAMOTA Area, Sumbawa Regency: Economic, Social, and Environmental Perspectives Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.5554

Abstract

The purpose of this study is (a) To identify and evaluate the internal and external environmental factors of the Samota Tourism Area. (b) To create alternative strategies that can be implemented by the Government and tourism managers to improve tourism competitiveness. (c) Implementation and development of the Triple Bottom Line concept in the Samota Tourism Area. The type of data used in this study is mixed data or mix methods. The combination research method ( mixed methods ) is a research method that combines quantitative and qualitative methods together to obtain more comprehensive, valid, reliable and objective data. The stages of quantitative data analysis were carried out using the Quantitative Strategic Planning Matrix (Qspm) and SWOT analysis with 100 respondents. Qualitative analysis used the Triple Bottom Line (TBL) analysis. The results of the study showed that Internal and External (IE) Matrix is in quadrant IV, indicating that the development of tourism in the Samota area of Sumbawa Regency requires a growth and build strategy . Meanwhile, the SWOT Quadrant Positioning is in quadrant I (positive, positive) indicating that the tourism industry in the Samota area is possible to develop and increase industry growth. Based on the TAS ( Total Attractiveness Score ) Value , the alternative priority strategies that must be implemented are Minimizing environmental damage that has an impact on endemic animals, avoiding activities in protected areas, and the next strategy is to optimize existing tourism potential sustainably and develop supporting infrastructure. The Triple Bottom Line (TBL) analysis shows that tourism development in the SAMOTA area from the Economic dimension shows that increasing economic activity in the tourism sector directly contributes to increasing the income of local people involved in the tourism industry, while from the social dimension it shows that there is a community-based tourism (CBT) approach program to ensure that local people are not only passive beneficiaries, but also become the main actors in tourism development. Meanwhile, from the environmental dimension in the development of the SAMOTA tourism area, it shows that careful planning and implementation of sustainable tourism principles. First, from the perspective of business actors, before the project begins, an Environmental Impact Assessment (EIA) is carried out to identify and mitigate possible environmental impacts.
Business Model Canvas (BMC) And Value Proposition Canvas (VPC) Analysis For Whale Shark halal Tourism, Tarano District, Sumbawa Regency Solution To Formulate A Strategy To Increase Tourism Value Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12783

Abstract

This research aims to find strategies to increase the value of Whale Shark tourism in Labuhan Jambu Village, Tarano District by using the perspective of whale shark tourism managers and related stakeholders using the Business Model Canvas (BMC) approach through nine channels. This study also looks at tourism value from a consumer perspective through the Value Proposition Canvas (VPC) approach from two aspects, namely the customer profile and value proposition. The sampling technique in this study used the Snawbal Sampling technique by identifying, selecting, and taking samples in a network or continuous chain of relationships. Meanwhile, data analysis used the Miles and Huberman technique which included data reduction, data presentation and conclusion. The results of this research to increase the value of Whale Shark tourism in Labuhan Jambu Village based on the BMC approach areThe whale shark tourism market segmentation is foreign tourists, domestic tourists anddiving/snorkeling enthusiasts, consist of online promotions via social media Instagram, direct promotions, participating in national events, whale shark festivals and collaboration with tour guides and travel tours, the major key partnership to maintain is travel agents, tour guides, fishermen, bagang owners, restaurants and hotels and the important Key resources consist of whale sharks, tour operators, supporting facilities and the Labuhan Jambu village community. Meanwhile the VPC results to solved the cunsomer provile including increasing Products and services for whale shark tourism are that visitors can see and swim directly with whale sharks, unique and rare tours, optimal service to visitors, provision of speed boats and complete diving/snorkeling equipment for visitor satisfaction.Pain Relievers consists of providing regular information about the appearance of whale sharks, limiting swimming time with whale sharks, providing speed boat access from Labuhan Jambu village, periodic efforts and programs to support whale shark conservation.Gain creators consist of tour packages and equipment for swimming with whale sharks, providing education on whale shark tourism to tourists, maintaining visitor trust by providing optimal service and mapping optimal times to meet whale sharks to inform tourists and related parties.
Co-Authors Agus Santoso Ansyori, Rachmat Anwar Fahlia Fahlia, Fahlia Fathurrahman, Fadli Hardiansyah, Rian Hartini Hartini Mandasari, Jayanti Martadinata, Sudrajat Maulida, Nabila Rizky Nuramaliyah, Nuramaliyah Nurjihadi, Muhammad Okta Sopiana, Dia Putri, Yolli Eka Rozzy Aprirachman Sri Nuryani, Hanifa Sriyatun Sugiarto, Aris Susilawati, Mega Zulkieflimansyah Zulkieflimansyah