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All Journal Journal The Winners DeReMa (Development Research of Management) Jurnal Manajemen Technomedia Journal Jurnal ULTIMA Accounting Ultima Management : Jurnal Ilmu Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis JBMR: Journal of Business and Management Review International Journal of Community Service & Engagement AICS Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Proceeding of International Conference on Global Innovation and Trends in Economy
Prio Utomo
Department Of Technology Management, Faculty Of Business, Universitas Multimedia Nusantara, Tangerang, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal The Winners

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Development Trends of Digital Transformation in Entrepreneurship and Innovation: A Bibliometric Analysis Utomo, Prio; Cham, Tat-Huei
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.10064

Abstract

The research provided a bibliometric analysis of 340 studies conducted between 2011 and 2022 related to digital transformation in entrepreneurship and innovation. The bibliographic data were extracted from the Scopus database and analyzed using bibliometric tools in R software. The research revealed research trends such as publication and citation per year, top sources, top authors, top documents, and top countries, as well as their impacts. The conceptual structure was analyzed using Multiple Correspondence Analysis (MCA) and hierarchical clustering analysis, which resulted in four cluster keywords related to leadership, entrepreneurial agility, technology impact, digital ecosystems, and digital services. The thematic map analysis identified twenty-seven clusters, which were mapped into four quadrants. Three of those clusters were identified as motor themes (micro foundation, digital global value chain, and digital servitization) which were analyzed in detail through content analysis. The theoretical contribution of the research is to enhance the understanding of how digital technology changes the broad assumptions on the sources, processes, and outcomes of entrepreneurial activities and innovation processes, while the practical contribution provides various contexts of technological impact.
The Effect of Physical Experience and Integrated Information on Customer Purchase Behavior in Online-to-Offline Commerce Christine, christine; Jimmy, So Yohanes; Utomo, Prio
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12584

Abstract

Online-to-Offline (O2O) is a business model increasingly being developed and widely implemented by companies in Indonesia. Therefore, the research examines the factors influencing purchasing behavior in Indonesian O2O commerce through economic theories, namely Perceived Risk and Perceived Benefit. The research procedures were carried out using a quantitative approach, and the data obtained were analyzed with Partial Least Square Structural Equation Modeling. The sample data was selected using a purposive sampling method and collected through an online survey instrument from 248 millennial customers who had made O2O purchases. The results show that all exogenous variables had significant effects, except for Physical Experience, which did not significantly affect Perceived Risk. Meanwhile, Integration Online-to-Offline Information (IOOI) had the most significant impact on enhancing customer purchase intention. The results also showed that Perceived Benefits had a significant impact on customer purchase intention. This research offers a novel perspective by exploring how integrated customer behavior across digital and physical channels influenced purchasing decisions within the Indonesian context, where existing literature was limited. The results provide valuable insights for companies in formulating strategies to deliver effective physical experiences and IOOI. Companies should ensure that the information available across online and offline channels is complementary and consistent to maximize customer purchase intention.
Co-Authors An Nisaa Syauqi Ul Jannah Arifin, Yoke Ranlym Cham, Tat-Huei Christine Christine Christoforus Chandra Dewanto Claudia Severesia Farrel Timothy Christianto Fernandes, Maleakhi Florentina Kurniasari Florentina Kurniasari Friska Natalia Friska Natalia J. Johny Natu Prihanto Ji Kyoung Jang Jimmy, So Yohanes Johny Natu Prihanto Kembaren, Julbintor Krisna Wardhana Kristianus Ade Sudiyono Kristianus Ade Sudiyono Kurniasari, Florentina Lie, Laksana Budiwiyono Maya Anggraini Purnamaningsih Purnamaningsih Purwanto, Sri Sarita Premana So Yohannes Jimmy Steven Young Winarno, P.M. Winda Maulidina Nurrohmah