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All Journal Journal The Winners DeReMa (Development Research of Management) Jurnal Manajemen SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Technomedia Journal Jurnal ULTIMA Accounting Ultima Management : Jurnal Ilmu Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis JBMR: Journal of Business and Management Review International Journal of Community Service & Engagement AICS Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Proceeding of International Conference on Global Innovation and Trends in Economy
Prio Utomo
Department Of Technology Management, Faculty Of Business, Universitas Multimedia Nusantara, Tangerang, Indonesia
Aerospace Engineering Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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Navigating Digital Challenges: The Role of Self-Efficacy in Coping with Technostress in Remote Regions Tonoro, Christy Kartini; Utomo, Prio
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52244

Abstract

The rapid expansion of digital technologies has reshaped higher education, creating both opportunities and pressures for lecturers, particularly in resource-constrained regions. This study explores the phenomenon of technostress and its impact on lecturers' self-efficacy in Terdepan, Terluar, dan Tertinggal (3T) regions. Based on the Person–Environment Fit Theory and self-efficacy theory, the research investigates how lecturers experience and respond to digital demands amid infrastructure limitations. Using a qualitative phenomenological design, nine lecturers from diverse disciplines participated in in-depth interviews. Thematic analysis revealed five interrelated dimensions: techno-overload, techno-complexity, techno-uncertainty, the mediating role of self-efficacy, and institutional and cultural support. Digitalisation intensified workloads, platform complexity challenged senior lecturers lacking formal training, and unstable systems increased uncertainty. Higher self-efficacy fostered adaptive coping, whereas lower self-efficacy encouraged avoidance strategies. Findings highlight that technostress in underdeveloped higher education settings is not only an individual struggle but also a systemic issue shaped by weak infrastructure, inconsistent institutional support, and cultural dynamics. While self-efficacy strengthens resilience, it cannot offset structural inequities. The study extends the technostress literature in underdeveloped regional contexts and highlights the need for sustained infrastructure investment, structured training, and culturally grounded mentors to support inclusive digital transformation.
Perceived Value as a Bridge: How Social Media Marketing Drives Purchase Intention in Indonesia’s Slow Fashion Industry Sarita Premana; Prio Utomo; Kristianus Ade Sudiyono
Return : Study of Management, Economic and Bussines Vol. 4 No. 11 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i11.419

Abstract

Consumer awareness of sustainability is increasingly shaping fashion consumption, with slow fashion emerging as an alternative to fast fashion by emphasizing quality, sustainability, and social responsibility. This study investigates how Social Media Marketing influences purchase intention for slow fashion products in Indonesia through perceived customer value, including quality, price, emotional, and social dimensions. Using a quantitative approach, 332 questionnaires were distributed to respondents in Greater Jakarta who are aware of slow fashion but have never purchased it, with 302 valid responses analyzed via PLS-SEM to examine direct and indirect relationships. Findings show that SMM significantly affects all perceived value dimensions; however, only quality and emotional values have a significant impact on purchase intention, suggesting that consumers prioritize functional quality and emotional connections over price or social recognition. The results indicate that social media enhances slow fashion’s image by strengthening perceived quality and emotional engagement. Integrating sustainability education with emotional branding is recommended to boost purchase intention in Indonesia. This study explains the Stimulus, Organism, Response (SOR) framework to Indonesia’s slow fashion market and offers theoretical insights for digital marketing research and practical guidance for optimizing social media strategies.
Co-Authors An Nisaa Syauqi Ul Jannah Arifin, Yoke Ranlym Cham, Tat-Huei Christine Christine Christoforus Chandra Dewanto Claudia Severesia Farrel Timothy Christianto Fernandes, Maleakhi Florentina Kurniasari Florentina Kurniasari Friska Natalia Friska Natalia Gilbert, Hendra J. Johny Natu Prihanto Ji Kyoung Jang Jimmy, So Yohanes Kembaren, Julbintor Krisna Wardhana Kristianus Ade Sudiyono Kristianus Ade Sudiyono Kurniasari, Florentina Lie, Laksana Budiwiyono Maya Anggraini Nurrohmah, Winda Maulidina PRIHANTO, JOHNY NATU Purnamaningsih Purnamaningsih Purwanto, Sri Sarita Premana So Yohannes Jimmy Steven Young Sudiyono, Krist Ade Tonoro, Christy Kartini Winarno, P.M.