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Sumiati, Siti
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Pengaruh Sistem Pelacak Online dan Ketepatan Waktu Pengiriman Terhadap Kepuasan Pelanggan J&T Express Semarang Dengan Persepsi Risiko Sebagai Variabel Mediasi Anggriani, Anggriani; Sumiati, Siti
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3750

Abstract

Tujuan dari kajian ilmiah ini adalah menelaah hubungan ketepatan waktu pengiriman, persepsi risiko, serta sistem pelacak berbasis online dengan kepuasan pelanggan dalam layanan pengiriman. Pendekatan penelitian kuantitatif digunakan, dengan memanfaatkan metode Partial Least Squares (PLS) untuk menguji hubungan antar variabel secara simultan dan komprehensif. Pengumpulan data primer dilakukan melalui pelaksanaan survei kuesioner kepada responden pengguna layanan pengiriman, dengan teknik pengambilan sampel tertentu. Analisis data dilakukan melalui uji validitas, reliabilitas, serta pengujian hipotesis untuk mengetahui hubungan antarvariabel. Temuan menunjukkan bahwa ketepatan waktu pengiriman tidak memiliki efek langsung terhadap kepuasan pelanggan, tetapi memainkan peran signifikan dalam membentuk persepsi risiko. Persepsi risiko memberikan kontribusi positif dan signifikan terhadap kepuasan pelanggan, sementara sistem pelacakan online memiliki dampak signifikan terhadap kepuasan pelanggan tanpa memengaruhi persepsi risiko. Hasil ini menegaskan bahwa kepuasan pelanggan lebih ditentukan oleh rasa aman, kepercayaan, dan transparansi informasi daripada ketepatan waktu pengiriman saja; oleh karena itu, perusahaan jasa pengiriman disarankan untuk memperkuat kualitas sistem pelacakan mereka dan pengelolaan persepsi risiko pelanggan.
Pengaruh Strategi Promosi dan Harga Terhadap Keputusan Pembelian Konsumen Melalui Brand Awareness Sebagai Variabel Intervening Pada Cv. Raksa Stone Abdillah, Rahman Karunia Sandi; Sumiati, Siti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5257

Abstract

This study investigates the effects of promotion strategy and price on consumer purchase decisions, with brand awareness as an intervening variable at CV Raksa Stone. An explanatory quantitative approach was employed. Data were collected through questionnaires distributed to 160 consumers who had purchased natural stone products between 2022 and 2024, using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0.The results indicate that promotion strategy has a positive and significant effect on both brand awareness and purchase decisions. Price also shows a positive and significant effect on brand awareness and purchase decisions. Furthermore, brand awareness has a significant influence on consumer purchase decisions. Mediation analysis reveals that brand awareness successfully mediates the relationship between promotion strategy and purchase decisions, but does not mediate the relationship between price and purchase decisions.These findings suggest that promotion strategy plays a key role in enhancing brand awareness, which in turn drives consumer purchasing decisions. In contrast, price tends to influence purchase decisions directly rather than indirectly through brand awareness. This implies that while competitive pricing remains important, promotional efforts are more effective in building brand awareness and shaping long-term consumer decision-making.The study offers practical implications for management, highlighting the importance of optimizing promotional strategies to strengthen brand awareness while maintaining competitive pricing to support stable purchase decisions in the natural stone industry.
Co-Authors Abdillah, Rahman Karunia Sandi Anggriani, Anggriani Asep Ardiyanto Caroline Eppy Yuliani, Eppy Falah, Najmi Imam Hanafi Khoirul Fuad, Khoirul Muhammad Fauzil Adhim Noer, Zeni Muhamad Nugraha, Anggit Waskita Putri Amalia Supriyono Supriyono Suyitno Suyitno Swastika, Adelia Trisolvena, Muhammad Nana Victoria, Ong Argo Werdi Apriyanti, Hani Wulandari, Meilani