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All Journal Jurnal Ilmiah Edunomika (JIE) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Serina Ekonomi dan Bisnis
Rodhiah
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER CREDIBILITY TERHADAP PURCHASE INTENTION MELALUI BRAND TRUST Delvina Carissa; Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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The skincare industry is currently facing very tight competition, especially with the emergence of various local and international brands. This research aims to analyze the influence of social media marketing and influencer credibility on purchase intentions with brand trust as a mediating variable. The population of this research is all Indonesian people who live in the Jabodetabek area and know the S brand. This research uses purposive sampling as a sampling technique with sample criteria, namely people living in the Jabodetabek area aged 19 years and over who know skincare products from the S brand, and know TF as an influencer from the X brand. Data was collected from 204 respondents through distributing questionnaires online using Google Form media. Data were analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The research results show that social media marketing has a significant and positive effect on purchase intention. Brand trust also has a significant and positive influence on purchase intention. In addition, the data shows that influencer credibility has a significant and positive effect on purchase intention. Brand trust is proven to mediate the influence of social media marketing on purchase intention. The data results show that brand trust has the strongest influence on purchase intention. Keywords: Social Media Marketing, Influencer Credibility, Brand Trust, Purchase Intention
Faktor – Faktor yang Memengaruhi Purchase Intention Produk Kosmetik di Jakarta Hergian Stephanie; Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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The purpose of this study is to examine and discuss the effect of environmental knowledge, word of mouth, green marketing and attitude towards brands on purchase intention. The population used in this study are people who know and use cosmetics products in Jakarta. This study used a quantitative descriptive method and managed to collect a sample of 217 respondents with criteria, namely at least 18 years old and above, respondents who know and use. The total number of respondents used was 207 respondents, because 10 respondents did not meet the predetermined criteria. This research uses and implements non-probability sampling using purposive sampling method. Accompanied by collecting data by distributing questionnaires online through the google form application. The results of the data that have been distributed and then collected for analysis purposes using the SmartPLS 4.1 application with the Partial Least Square Structural Equation Modeling (PLS-SEM) model. The results of this analysis show that the position of environmental knowledge, word of mouth, green marketing and attitude towards the brand have a positive and significant impact on purchase intention. In addition to its contribution in the academic field, this research is expected to provide benefits for cosmetics companies or other companies in increasing consumer purchase intentions through the various variables discussed in this study. This research Keywords: Environmental knowledge, word of mouth, green marketing, brand attitude, purchase intention
FAKTOR – FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION KONSUMEN MUSTIKA RATU DI DKI JAKARTA Stefanie Angelina; Rodhiah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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This study aims to empirically examine the effect of Social Media Marketing, Brand Awareness, Brand Involvement, and Brand Trust on Purchase Intention. The population in this study were Mustika Ratu consumers in DKI Jakarta. This study used a sample with a non-probability sampling method using convenience sampling technique. The sample size used was 219 people. The data collection technique was carried out online by distributing questionnaires using Google Form. The data obtained was analyzed using SEM PLS through SmartPLS software version 4.1. The results of this study indicate that Social Media Marketing, Brand Awareness, Brand Involvement, and Brand Trust have a positive and significant influence on Purchase Intention. Keywords: Social Media Marketing, Brand Awareness, Brand Engagement, Brand Trust, Purchase Intention.
Co-Authors Aisyah , Anggun Aisyah, Anggun Aritonang R., Lerbin Roberto Bakti , Kevin Karunia Clarisa, Tara Delvina Carissa Hergian Stephanie Jayanti, Yunia Arinda Lukito, Venky Lunardi, Dylan Mahanani, Zenita Dian Nuraisyah, Iis Putri, Nadira Aulia Rosyada, Maulin Amrina Sari, Iis Nuraisah Fatmala Stefanie Angelina Syahri, Anggun Aisyah Thio Lie Sha Wijaya , Yefta Leonardi Agusta Yoga, Nehcolas