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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Oh, Zi Jian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of the Community Development in Asia

 1 
Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven Oh, Zi Jian; Liem, Gai Sin; binti Ismail, Safina; binti Mohd Indera JR, Siti Aina Antasya; binti Abdul Hakim, Nur Muslihah; Febrianto, Ivan; Sia, Su Wei; Tan, Jo Ying; Tan, Wei Qi; Ting, Hui Wen; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.994

Abstract

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.
The Recipe for Delight: An Empirical Study of Customer Satisfaction in the Fast-Food Industry Tunde, Odebunmi Abayomi; Oh, Zi Jian; Yap, Tat Cong; Yap, Wee Na; Parthiben, Yashwini A/P; Binti Amizi, Yasmin Husna; Ye, Tian; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4173

Abstract

Subway has established itself as one of the leading fast-food chains in Malaysia by offering customizable sandwiches and promoting a fresh, healthy image. However, customer satisfaction in the fast-food sector is shaped by multiple factors, including price, product quality, promotional effectiveness, and perceived convenience, all of which determine customer loyalty and competitiveness. This study aims to investigate how these factors influence satisfaction with Subway in Malaysia. Data were collected from 110 respondents through an online survey distributed via Google Forms and analyzed using SPSS regression analysis. The results demonstrate that perceived convenience (? = 0.459, p 0.001) and price (? = 0.218, p 0.05) significantly enhance customer satisfaction, jointly explaining 49.9% of the variance (R² = 0.499). In contrast, product (? = 0.099, p 0.05) and promotion (? = 0.043, p 0.05) showed no significant effect, indicating that customers may treat them as standard expectations rather than decisive factors. These findings suggest that Subway should prioritize improving convenience through efficient service channels and digital solutions while maintaining competitive pricing strategies. Innovations in product and promotion remain important to sustain differentiation and strengthen long-term customer loyalty
Co-Authors Ainurridho, Dhani Ali, Anees Jane Ali, Anees Janee Bahari, M. Hendis Mulya bin Ahmad Sobri, Muhammad Afiq Hakimie bin Johani, Muhammad Azim Akmal bin Mohd Tarmizi, Muhammad Alimi bin Sulaiman, Muhammad Amar Basyir binti Abdul Hakim, Nur Muslihah Binti Amizi, Yasmin Husna binti Ismail, Safina binti Mohd Indera JR, Siti Aina Antasya Daifullah, Doly Difa Elangoh, Sarveena A/P Febrianto, Ivan Ganatra, Varsha Han, Liew Chu Kang, Lim Boon Kee, Daisy Mui Hung Khan, Faijan Khan, Nawaz Lew, Tek Yew Liem, Gai Sin Lok, Yee Huei Lukman, Jimoh Adams Mane, Gandhar Munisvarar, Prabawathy A/P Arulanantha Odebunmi, Abayomi Tunde Oh, Jinzun Ong, Li Zhen Ong, Wen Huey Parthiben, Yashwini A/P Rania, Hasna Satia Utama, Anak Agung Gde Shen, Ze Bin Shoo, Yee Wen Sia, Su Wei Tan, Jo Ying Tan, Wei Qi Teik, Saw Wei Teoh, Yun Ern Thoe, Wei Min Ting, Hui Wen Toh, Yu Jing Toh, Yu Xuan Trusevich, Mikita Tunde, Odebunmi Abayomi Wang, Mengyao Wang, Ruting Wang, Yinghui Wicaksana, Dhymas Pramana Wirawan, Suryo Wong, Khoon Xue Xing, Liew Qiad Yap, Tat Cong Yap, Wee Na Ye, Tian Yie, Liew Qian