Article Per Year (5 Year)
p-Index From 2021 - 2026
1.642
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Tunde, Odebunmi Abayomi
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia Ibrahim, Haslindar; Tunde, Odebunmi Abayomi; Abdul Hamid, Nur Amisha Nadia; Mahadir, Nur Anisa Najwa; Wahi Anuar, Nur Aqwa Badrisyia; Azamuddin, Nur Azera; Abimanyu, Naufal; Nisak, Nur Alifatun; Shinde, Ankita Sambhaji; Priyanka, Kanisetty
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2345

Abstract

Bringing to you London’s favourite coffee in Malaysia! The story began when the Costa brothers, Sergio and Bruno, decided to make a great cup of coffee as a part of everyday life in London. The impact of Covid- 19 has affected the entire world and the reliance on Costa Coffee apps has been doubled. Hence, the objective of this research paper is to study the satisfaction levels of customers from purchasing an espresso in the well- known cafe store, Costa Coffee. This study also aims to examine which factors that affect the customers’ satisfaction to snap up a specialty hand- crafted brew on Costa Coffee in Malaysia. Thus, the researchers also collected the data using a structured questionnaire survey and a sample of 150 Costa Coffee’s customers from Malaysia. The findings show that product quality, service quality, purchase intention and strategic location affecting the customers’ satisfaction of Costa Coffee. Overall, the data and results illustrates new insights and the claims of Costa Coffee regarding customers’ satisfaction that can help the company’s performance in the future.
Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia Tunde, Odebunmi Abayomi; Kuek, Thiam Yong; Mohan, Nitin; Rastogi, Gautam; Bhatt, Gunjan; Singh, Hershita; Sholikhah, Mar'atus; Murugesan, Vaisnave A/P; Ganeson, Venishya A/P; Wong, Yoke Jing; Yap, Chiam Yeu; Wardina, Aisyah; Hassan, Binti Mohamed; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2450

Abstract

In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.
Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia Ibrahim, Haslindar; Tunde, Odebunmi Abayomi; Abdul Hamid, Nur Amisha Nadia; Mahadir, Nur Anisa Najwa; Wahi Anuar, Nur Aqwa Badrisyia; Azamuddin, Nur Azera; Abimanyu, Naufal; Nisak, Nur Alifatun; Shinde, Ankita Sambhaji; Priyanka, Kanisetty
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2345

Abstract

Bringing to you London’s favourite coffee in Malaysia! The story began when the Costa brothers, Sergio and Bruno, decided to make a great cup of coffee as a part of everyday life in London. The impact of Covid- 19 has affected the entire world and the reliance on Costa Coffee apps has been doubled. Hence, the objective of this research paper is to study the satisfaction levels of customers from purchasing an espresso in the well- known cafe store, Costa Coffee. This study also aims to examine which factors that affect the customers’ satisfaction to snap up a specialty hand- crafted brew on Costa Coffee in Malaysia. Thus, the researchers also collected the data using a structured questionnaire survey and a sample of 150 Costa Coffee’s customers from Malaysia. The findings show that product quality, service quality, purchase intention and strategic location affecting the customers’ satisfaction of Costa Coffee. Overall, the data and results illustrates new insights and the claims of Costa Coffee regarding customers’ satisfaction that can help the company’s performance in the future.
The Effect of Influencer Marketing on Gen Z Purchasing Intentions in Emerging Economies Dharma, Ida Bagus Surya; Hengky, Hengky; Ching, Lim Lee; Ni, Lim Shi; Zhen, Lim Shu; Yee, Lim Zhi; Brayn, Nsobundu Ugochukwu; Ilyas, Sehrish Syed; Teoh, Kok Ban; Tunde, Odebunmi Abayomi; Liem, Gai Sin; Edeh, Friday Ogbu; Sinha, Rupesh Kumar
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3540

Abstract

The emergence of influencer marketing in developing countries has been facilitated by Generation Z's use of social media. This study's goal is to discover how influencer marketing will affect Gen Z consumers' purchasing intentions in Indonesia, Malaysia, India, and Nigeria. In this study, the data were examined utilizing descriptive, reliability, correlation, and regression analysis employing quantitative research and IBM SPSS Statistics 26. The data collection method was carried out online with a group of 150 individuals from the Gen Z demographic participating. The study highlights that perceived influencer credibility, product-influencer relevance, perceived expertise, and trustworthiness significantly impact Gen Z's purchasing intentions in Indonesia, Malaysia, India, and Nigeria. Authentic, credible influencers who align with a brand's image strengthen consumer trust and purchase intent. Marketers should prioritize collaborations with influencers known for genuine, relatable, and expert content, fostering deeper engagement and brand loyalty. While peers' reviews showed less impact, further research could explore Gen Z's evolving approach to social proof.
Factors Influencing Consumer Satisfaction: An Analysis of Consumer Electronics Tunde, Odebunmi Abayomi; Jian, Oh Zi; Wen, Tianyu; Khee, Wong See; Wu, Qiong; Wu, Yuchun; Xi, Yucong; Ali, A. J.; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3858

Abstract

Consumer satisfaction is a crucial determinant of brand success, particularly in the competitive consumer electronics industry. This study examines the key factors influencing consumer satisfaction with Huawei gadgets, focusing on brand loyalty, technological innovation, product quality, and service quality. Using a quantitative approach, data were collected through an online survey distributed via Google Forms to 150 respondents who had purchased and used Huawei devices. Convenience sampling was employed to reach a diverse group of consumers. A five-point Likert scale was used to measure satisfaction levels. The regression analysis revealed that brand loyalty (? = 0.428, p 0.05) and product quality (? = 0.218, p 0.05) have a positive and significant impact on consumer satisfaction, supporting H1 and H3. However, technological innovation (? = 0.90, p 0.05) and service quality (? = negative, p 0.05) did not exhibit significant relationships with consumer satisfaction, leading to the rejection of H2 and H4. The adjusted R² value of 0.285 suggests a moderate model fit. These findings emphasize the importance of strengthening brand loyalty and maintaining high product quality to enhance consumer satisfaction. Future research should explore additional factors such as pricing and marketing strategies to provide a more comprehensive understanding.
The Recipe for Delight: An Empirical Study of Customer Satisfaction in the Fast-Food Industry Tunde, Odebunmi Abayomi; Oh, Zi Jian; Yap, Tat Cong; Yap, Wee Na; Parthiben, Yashwini A/P; Binti Amizi, Yasmin Husna; Ye, Tian; Ali, Anees Jane; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4173

Abstract

Subway has established itself as one of the leading fast-food chains in Malaysia by offering customizable sandwiches and promoting a fresh, healthy image. However, customer satisfaction in the fast-food sector is shaped by multiple factors, including price, product quality, promotional effectiveness, and perceived convenience, all of which determine customer loyalty and competitiveness. This study aims to investigate how these factors influence satisfaction with Subway in Malaysia. Data were collected from 110 respondents through an online survey distributed via Google Forms and analyzed using SPSS regression analysis. The results demonstrate that perceived convenience (? = 0.459, p 0.001) and price (? = 0.218, p 0.05) significantly enhance customer satisfaction, jointly explaining 49.9% of the variance (R² = 0.499). In contrast, product (? = 0.099, p 0.05) and promotion (? = 0.043, p 0.05) showed no significant effect, indicating that customers may treat them as standard expectations rather than decisive factors. These findings suggest that Subway should prioritize improving convenience through efficient service channels and digital solutions while maintaining competitive pricing strategies. Innovations in product and promotion remain important to sustain differentiation and strengthen long-term customer loyalty
The Impact of Environmental and Sustainability in The Food and Beverage Company: A Case of Danone Tunde, Odebunmi Abayomi; Kuek, Thiam Yong; Rai, Neha; Loke, Pei Qian; Looi, Er Xian; Muguran, M. Sanggita A/P; Irianuoluwayimika, Mafe Olumwatunmise; Kumari, Kriti; Kumar, K. Sujan
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4376

Abstract

This study examines the sustainability practices implemented by Danone, a leading company in the food and beverage sector, and compares these efforts with industry benchmarks to assess their effectiveness. The research aims to determine how corporate sustainability strategies influence environmental performance and brand reputation. A quantitative design was used, with a survey questionnaire distributed through purposive sampling to gather customer perceptions of Danone’s sustainability initiatives. The collected data were analyzed using descriptive and inferential statistics to evaluate the relationship between sustainability practices and organizational outcomes. The findings indicate that Danone shows strong commitment to carbon neutrality, responsible sourcing, and circular packaging, although challenges persist in maintaining supply chain transparency and enhancing customer engagement. The study concludes that effective sustainability integration strengthens both environmental responsibility and corporate competitiveness. It recommends adopting transparent communication, continuous innovation, and stakeholder collaboration to support long-term sustainable growth.
Sustainability Marketing and Consumer Perception: A Case Study on Uniqlo Malaysia’s Green Transformation Tunde, Odebunmi Abayomi; Saxena, Shweta; Mohd Azhar, Nur Aleeya Binti; Amaludin, Nur Aishah; Manan, Nur Aisyah Binti; Binti Mohd Jefri, Nur Alia Asrina; Chaudhary, Aarti; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4496

Abstract

This study examines the influence of sustainability marketing on consumer perception across Asia, focusing on UNIQLO Malaysia’s green transformation as a case study. The research aims to explore how Malaysian consumers respond to sustainable business practices such as ethical sourcing, recycling, and eco-friendly product design. This quantitative research uses an online survey distributed via Google Forms targeting    consumers from Malaysia who are familiar with the UNIQLO brand. A non-probability sampling method, specifically  the convenience sampling technique, will be applied to gather responses from 152 UNIQLO customers (N = 152) based on their  availability and willingness to participate. The collected data will be analyzed using descriptive statistics and regression analysis in SPSS  to determine the relationship between sustainability marketing and consumer attitudes, trust, and loyalty. The findings are expected to show the sustainable marketing strategies positively influence consumerperceptionandstrengthen brandimageintheretailindustry.The study           concludes that integrating sustainablepracticesintomarketing strategies enhance brand image, strengthencustomerrelationships,and promote environmental responsibility.
The Swipe to Spend Era: An Analysis of Technology Acceptance Factors Influencing TnG E-Wallet Usage in Daily Consumer Spending Ooi, Lyn Liq; Tunde, Odebunmi Abayomi; Leong, Wai Ee; Leong, Han Wen; Lew, Ai Hua; Leng, Jia Xin; Tanishq, Tanishq; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4501

Abstract

Touch ‘n Go (TnG) is an e-wallet service widely used in Malaysia, especially after the COVID-19 pandemic. E-wallets have become increasingly popular worldwide as a convenient digital payment method. This study examines the key factors influencing TnG e-wallet usage in their daily spending, as well as the relationship between continuous usage intention and continuous usage behaviour. The specific objectives are to assess the impact of facilitating conditions, perceived ease of use, perceived risk, perceived trust, and social influence; evaluate how these factors affect users’ continued usage intention; and analyze the relationship between continuous usage intention and continuous usage behaviour in the context of the TnG e-wallet service. Data were collected from 150 university students in Malaysia using a purposive sampling method. A quantitative research approach was employed through an online survey distributed to TnG e-wallet users. The findings indicate that perceived ease of use and social influence have a positively significant influence on users’ continued usage intention. For continuous usage behaviour is significantly affected by continued usage intention, facilitating conditions and social influence. The findings are anticipated to provide valuable insights for e-wallet providers to enhance user acceptance, thereby promote sustained usage behaviour
Co-Authors Abdul Hamid, Nur Amisha Nadia Abimanyu, Naufal Ali, A. J. Ali, Anees Jane Amaludin, Nur Aishah Azamuddin, Nur Azera Bhatt, Gunjan Binti Amizi, Yasmin Husna Binti Mohd Jefri, Nur Alia Asrina Brayn, Nsobundu Ugochukwu Chaudhary, Aarti Ching, Lim Lee Dharma, Ida Bagus Surya Edeh, Friday Ogbu Ganeson, Venishya A/P Hassan, Binti Mohamed Hengky Hengky, Hengky Ibrahim, Haslindar Ilyas, Sehrish Syed Irianuoluwayimika, Mafe Olumwatunmise Jian, Oh Zi Kee, Daisy Mui Hung Khee, Wong See Kuek, Thiam Yong Kumar, K. Sujan Kumari, Kriti Leng, Jia Xin Leong, Han Wen Leong, Wai Ee Lew, Ai Hua Liem, Gai Sin Loke, Pei Qian Looi, Er Xian Mahadir, Nur Anisa Najwa Manan, Nur Aisyah Binti Mohan, Nitin Mohd Azhar, Nur Aleeya Binti Muguran, M. Sanggita A/P Murugesan, Vaisnave A/P Ni, Lim Shi Nisak, Nur Alifatun Oh, Zi Jian Ooi, Lyn Liq Parthiben, Yashwini A/P Priyanka, Kanisetty Qiong Wu Rai, Neha Rastogi, Gautam Saxena, Shweta Shinde, Ankita Sambhaji Sholikhah, Mar'atus Singh, Hershita Sinha, Rupesh Kumar Tanishq, Tanishq Teoh, Kok Ban Wahi Anuar, Nur Aqwa Badrisyia Wardina, Aisyah Wen, Tianyu Wong, Yoke Jing Wu, Yuchun Xi, Yucong Yap, Chiam Yeu Yap, Tat Cong Yap, Wee Na Ye, Tian Yee, Lim Zhi Zhen, Lim Shu