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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Tunde, Odebunmi Abayomi
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Humanities Education Languange, Linguistic, Communication & Media Other

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Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia Ibrahim, Haslindar; Tunde, Odebunmi Abayomi; Abdul Hamid, Nur Amisha Nadia; Mahadir, Nur Anisa Najwa; Wahi Anuar, Nur Aqwa Badrisyia; Azamuddin, Nur Azera; Abimanyu, Naufal; Nisak, Nur Alifatun; Shinde, Ankita Sambhaji; Priyanka, Kanisetty
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2345

Abstract

Bringing to you London’s favourite coffee in Malaysia! The story began when the Costa brothers, Sergio and Bruno, decided to make a great cup of coffee as a part of everyday life in London. The impact of Covid- 19 has affected the entire world and the reliance on Costa Coffee apps has been doubled. Hence, the objective of this research paper is to study the satisfaction levels of customers from purchasing an espresso in the well- known cafe store, Costa Coffee. This study also aims to examine which factors that affect the customers’ satisfaction to snap up a specialty hand- crafted brew on Costa Coffee in Malaysia. Thus, the researchers also collected the data using a structured questionnaire survey and a sample of 150 Costa Coffee’s customers from Malaysia. The findings show that product quality, service quality, purchase intention and strategic location affecting the customers’ satisfaction of Costa Coffee. Overall, the data and results illustrates new insights and the claims of Costa Coffee regarding customers’ satisfaction that can help the company’s performance in the future.
Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia Tunde, Odebunmi Abayomi; Kuek, Thiam Yong; Mohan, Nitin; Rastogi, Gautam; Bhatt, Gunjan; Singh, Hershita; Sholikhah, Mar'atus; Murugesan, Vaisnave A/P; Ganeson, Venishya A/P; Wong, Yoke Jing; Yap, Chiam Yeu; Wardina, Aisyah; Hassan, Binti Mohamed; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 2 (2023): July 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i2.2450

Abstract

In contemporary times, the accelerated pace of life has brought about a noticeable alteration in the lifestyle of human beings. One of the most discernible changes is the amplified reliance on fast food among individuals, with university students being particularly susceptible to this trend. The objective of this research paper is to address the matter of McDonald’s fast-food consumption patterns among university students in Malaysia. This study aims to establish the relationship between the independent variables of taste, prices, convenience, advertisement, and eating habits, and the dependent variable of McDonald’s fast-food consumption patterns among university students. A total of 150 university students in Malaysia participated in an online survey through a Google Form. The results indicate that taste, prices, convenience, advertisements, and eating habits significantly influence McDonald’s fast-food consumption patterns among university students in Malaysia. Recommendations and consequences were discussed.
Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia Ibrahim, Haslindar; Tunde, Odebunmi Abayomi; Abdul Hamid, Nur Amisha Nadia; Mahadir, Nur Anisa Najwa; Wahi Anuar, Nur Aqwa Badrisyia; Azamuddin, Nur Azera; Abimanyu, Naufal; Nisak, Nur Alifatun; Shinde, Ankita Sambhaji; Priyanka, Kanisetty
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2345

Abstract

Bringing to you London’s favourite coffee in Malaysia! The story began when the Costa brothers, Sergio and Bruno, decided to make a great cup of coffee as a part of everyday life in London. The impact of Covid- 19 has affected the entire world and the reliance on Costa Coffee apps has been doubled. Hence, the objective of this research paper is to study the satisfaction levels of customers from purchasing an espresso in the well- known cafe store, Costa Coffee. This study also aims to examine which factors that affect the customers’ satisfaction to snap up a specialty hand- crafted brew on Costa Coffee in Malaysia. Thus, the researchers also collected the data using a structured questionnaire survey and a sample of 150 Costa Coffee’s customers from Malaysia. The findings show that product quality, service quality, purchase intention and strategic location affecting the customers’ satisfaction of Costa Coffee. Overall, the data and results illustrates new insights and the claims of Costa Coffee regarding customers’ satisfaction that can help the company’s performance in the future.
Co-Authors Abdul Hamid, Nur Amisha Nadia Abimanyu, Naufal Azamuddin, Nur Azera Bhatt, Gunjan Ganeson, Venishya A/P Hassan, Binti Mohamed Ibrahim, Haslindar Kee, Daisy Mui Hung Kuek, Thiam Yong Mahadir, Nur Anisa Najwa Mohan, Nitin Murugesan, Vaisnave A/P Nisak, Nur Alifatun Priyanka, Kanisetty Rastogi, Gautam Shinde, Ankita Sambhaji Sholikhah, Mar'atus Singh, Hershita Wahi Anuar, Nur Aqwa Badrisyia Wardina, Aisyah Wong, Yoke Jing Yap, Chiam Yeu