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All Journal EKONOMIS : Journal of Economics and Business Manajemen dan Kewirausahaan International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Angmalisang, Stefani I.
Universitas Negeri Manado
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Consumer Engagement In International Marketing: A Conceptual Review of Cross-Cultural Perspectives Stefani Angmalisang; Vanesa Mongan; Nur Lahati; Febryanti Ragho; Ariane Worotitjan; Anugrah Oping; Yuliani Kadua; Cindi Mamahit; Christi David; Mesya Sumarandak
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3274

Abstract

Globalization has significantly influenced how brands establish and sustain relationships with consumers in various cultural contexts. This study aims to explore consumer engagement as a strategic dimension in international marketing by analyzing emotional, cognitive, and behavioral involvement as key determinants of brand loyalty and trust. Using a conceptual and theoretical synthesis approach, this paper reviews relevant literature in global consumer behavior, digital branding, and cross-cultural adaptation to understand how engagement practices contribute to brand authenticity and cultural resonance. Findings from the analysis highlight that global brands such as Starbucks, Nike, and Skintific have effectively employed localized engagement strategies to strengthen consumer relationships across diverse markets. The study concludes that consumer engagement serves as a central factor in achieving sustainable competitiveness within the post-pandemic digital era (2020–2025). These insights contribute to the advancement of international marketing theory and provide practical implications for global marketers adapting to cultural diversity and digital transformation.
Digital Fatigue and Consumer Resilience: A Conceptual Framework for Global Omnichannel Marketing Stefani Angmalisang; Vidy Mewengkang; Delfia Manampiring; Ditha Lengkong; Mikaela Gonta; Claudi Paendong; Arini Langingi; Novita Ronsul; Jesica Tundundatu; Stevia Wahir
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3275

Abstract

The rapid growth of digital technology and global connectivity has transformed consumer interactions, yet it has also led to increasing levels of digital fatigue emotional and cognitive exhaustion resulting from excessive digital engagement. This phenomenon challenges consumers’ ability to sustain attention, trust, and satisfaction in an omnichannel marketing environment, where seamless integration across online and offline platforms is crucial. This conceptual paper aims to develop a theoretical framework that explains the relationship between digital fatigue and consumer resilience in the context of global omnichannel marketing. Using a literature-based analytical approach, this study synthesizes findings from recent research on digital behavior, psychological resilience, and global marketing adaptation between 2020 and 2025. The analysis highlights that while digital fatigue weakens consumer engagement and loyalty, resilience functions as a psychological buffer that enables adaptation and sustained participation in omnichannel interactions. Moreover, cultural and contextual factors moderate the extent to which consumers cope with digital stress in different markets. The proposed conceptual framework contributes to international marketing theory by emphasizing the interplay between technological pressure, consumer psychology, and cultural adaptation. Practically, it provides insights for global marketers to design strategies that minimize digital fatigue while fostering resilient and sustainable consumer relationships across diverse cultural settings.
GENERATION Z AND THE TRANSFORMATION OF ONLINE PURCHASING: THE ROLE OF E-COMMERCE IN CONSUMER PREFERENCES Stefani I. Angmalisang; Stanss L. H. V. Joyce Lapian, Silvya L. Mandey, Altje Lenny Tumbel, Willem J. F. Alfa Tumbuan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines Generation Z consumers' preferences regarding online purchasing and the influence of e-commerce on their shopping patterns. Through analysis of online shopping behavior and consumer responses, this study provides insight into how brands can optimize the online shopping experience for Generation Z.
The Measurement of Service Quality at Linow Lake Tourist Attraction Using Servqual Method Stefani I. Angmalisang
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1110

Abstract

The tourism industry sector in North Sulawesi is currently getting more attention by the government. Linow lake is one of the busiest and visited tourist attraction. The tourism industry must apply the concepts, regulations and guidelines in tourism development in order to be able to maintain and increase the number of tourist visits which will lead to economic benefits for the tourism industry and local communities. In Tomohon city itself, there are so many natural tourist attractions which as beautiful as Linow Lake. In order for tourists to feel satisfied and want to visit the Linow lake on the next day, the quality of service cannot be overlooked. For this reason, measurement of service quality was carried out using five dimensions, Tangible, Reliability, Assurance, Responsiveness, and Empathy. It will be measured to 100 respondents, how the expectations and perceptions of tourists about the service quality at Linow Lake tourist attractions. Measurements were carried out by using servqual method, which calculates the difference between the expectations and perceptions of tourists consisting of 22 questions. The result of the analysis showed a positive value of 0.17, which means that the service quality at Linow Lake tourist attractions has exceeded the expectations of visitors. However, one dimension, responsiveness, gets a negative value, and it is expected that the management can improve the quality of its services in terms of response speed, especially on busy visitor days.
Social Commerce dalam Perspektif Gen Z: Nilai Hedonik, Persepsi Kemudahan, dan Emosi Konsumen sebagai Determinan Pembelian Impulsif Melalui Kepercayaan sebagai Mediasi Aditya Pandowo; Stefani Angmalisang; Nova Mamuaya
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.1698

Abstract

The current research aims (1) to determine the determinants of trust and impulsive buying derived from hedonic value, perceived of ease, and consumer emotions, and (2) to explore the role of trust as mediation in explaining the relationship of hedonic value, convenience perception, and consumer emotions to impulsive buying. Primary data was obtained through the distribution of questionnaires on samples taken by the purposive sampling method with criteria derived from generation Z (17-26 years) who made online purchase transactions at least twice. Hypothesis testing of 193 respondent data was carried out after going through instrument testing. The test results show that trust is determined by the perceived of ease, and impulsive buying is predicted by hedonic value, perceived of ease, and consumer emotions. Additional findings suggest the role of trust as a mediator between perceived of ease and impulse buying. Research results can be a contribution for practitioners and academics in stimulating trust and impulse buying.
Co-Authors Abdilah Makausi Aditya C. N. Pandowo Alea Nathasia Karenina Wantha Karwu Andre David turangan Anugrah Oping Ariane Worotitjan Arini Langingi Bayula Sabuda Christi David Cindi Mamahit Claudi Paendong Delfia Manampiring Ditha Lengkong Dugupa, Simon Dwi Patra Febby Pitoy Febryanti Ragho Harrychoon Angmalisang Imanuella Aprilia Palandeng Indra Pratama Tuangkalu Jesica Tundundatu Joanita Pio Jonathan Kaeng Lila, Sandy Lila, Sandy I Lshaday Lamanaga Maribell Zachawerus Meisie Tulung Mesya Sumarandak Mikaela Gonta Muaja, Reginaseli M. Nickstel Assa Nova Ch. Mamuaya Novita Ronsul Nur Lahati Pakasi, Vianti R. Pangemanan, Enrique Rattu, Syaloomitha G. Raymundus Rambing Robert Richard Winerungan Rooney nayoan Sandy I Lila Sandy Lila Sembiring, Otniel S. Setlight, Praished M. Stanss L. H. V. Joyce Lapian, Silvya L. Mandey, Altje Lenny Tumbel, Willem J. F. Alfa Tumbuan Stevia Wahir Sumolang, Gabriel Tatia Panese Vanesa Mongan Vidy Mewengkang Yuki Sinaulan Yuliani Kadua Yusmadi Damopolii