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All Journal Al-Risalah : Jurnal Imu Syariah dan Hukum Jurnal Surya Kencana Satu : Dinamika Masalah Hukum dan Keadilan Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Jurnal Informatika Ekonomi Bisnis Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Journal of Economics and Social Sciences QANUN: Journal of Islamic Laws and Studies Jurnal Informatika Ekonomi Bisnis Jurnal Sains, Teknologi dan Kesehatan
Irawan, Anggi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

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Pengaruh Segmentasi Pasar, Desain Kemasan dan Strategi Iklan terhadap Minat Beli Konsumen Aslam, Ahmad Suhail; Nurman, Muhamad; Irawan, Anggi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1222

Abstract

This study aims to analyze the influence of market segmentation, packaging design, and advertising strategies on consumers’ purchase intention of Joy Tea Green, a new product by PT Sinar Sosro Jakarta. The research background highlights the growing competition in the ready-to-drink tea industry, which demands appropriate marketing strategies. This study uses a quantitative approach with a survey method and multiple linear regression analysis. The data was collected from 96 purposively selected consumers who had known or seen the Joy Tea Green product. The findings show that market segmentation, packaging design, and advertising strategies positively and significantly affect purchase intention both simultaneously and partially. These results offer practical contributions for PT Sinar Sosro in formulating targeted and efficient marketing strategies and provide insights for other industries to understand consumer behavior in launching new products.
Praktik Penambahan Biaya Transaksi QRIS: Tinjauan Hukum Ekonomi Syariah Auranti, Sagita; Irawan, Anggi; Zainul Musthofa, Ahmad Misbakh
Al-Muamalat Jurnal Hukum dan Ekonomi Syariah Vol 10 No 2 (2025): Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v10i2.11024

Abstract

This study aims to analyze the practice of adding QRIS transaction fees from the perspective of Islamic economic law. The research employs a field study with a qualitative normative-empirical approach. Data were collected through interviews and direct observations at Aini Cake Shop, supported by a literature review on fiqh muamalah and relevant QRIS regulations. The findings reveal that imposing additional QRIS transaction fees without prior agreement potentially violates the principles of justice, transparency, and mutual consent (an-taradin) in Islamic economics. While the use of QRIS is fundamentally permissible, unclear fee practices require restructuring to ensure compliance with Islamic business ethics and the values of justice and fairness.
Co-Authors Aslam, Ahmad Suhail Asyiqin, Hisyam Auranti, Sagita Esthi Adityarini Fauziah Fauziah Haryono, Wasis Khaira, Haba Qiestha Laksana, Aditya Satya Mubarokah, Shohwatul Islam Nurman, Muhamad Qiestha Khaira, Haba Refani, Irsya Dwi Tamam, Munjir Tri Adilla, Dearty Zainul Musthofa, Ahmad Misbakh