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All Journal Journal of Communication and Public Relations (JCPR) CHANNEL: Jurnal Komunikasi
Ariestyani, Arleen
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analysis of YouTube Content about Konjac as an Education of Indonesian Farmers in the Disruption Era Yunus, Ulani; Rizkiansyah, Mariko; Ariestyani, Arleen; Sukandar, Rudi
Journal of Communication and Public Relations Vol. 2 No. 2 (2023): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105002220243

Abstract

The konjac plant is thought to be a nutritious meal that is good for both beauty and health. Konjac exports from Indonesia to other countries grew as a result in 2020. Nevertheless, a sharp fall was observed at the end of 2021, despite the fact that many Indonesian farmers had shifted to Konjac plants. The researcher will continue the research series with Konjac plant objects in 2022 because there are so many questions and rumors surrounding this plant. The purpose of this study is to interpret the meaning of YouTube accounts that talk about konjac plants. By generating codes from all the words collected from the 30 YouTube accounts examined, the study employed a qualitative content analysis methodology. Three code frameworks were identified as being relevant to the Konjac problem: Konjac, the Government, and Export. The Government of Indonesia appealed the findings of these three regulations regarding the attitudes of farmers who support and oppose the growing of konjac. The Indonesian government is viewed as being unprepared to deal with both the farmers themselves and the global market, and thus disregards the quality of Konjac crops for export. Conclusion: In order to improve the quality of products that will be exported and brand Konjac plants for the global market, coordination and engagement between farmers and the Indonesian government are required, as well as the involvement of academics.
Media Convergence Strategy on Metro TV: Optimizing the Use of New Media in the OPSI Program Maulianza, Medo; Ariestyani, Arleen; Ahdareni, Riana Jogi; Aprilianti, Limia
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.233

Abstract

This study aims to determine Metro TV's media strategy in media convergence, especially in optimizing the use of new media for broadcast programs: "OPSI." This study describes how the media implements the use of social media for the development of tv programs. The method in this study uses descriptive qualitative with in-depth interviews and observations. Metro TV seeks to optimize the advantages of new media for media convergence to broadcast in a multiplatform way. These advantages include multimedia, topicality, fastness, update, flexibility, breadth, and interaction. It is used to expand the reach and adapt to the audience's habits in consuming media today. Moreover, it can be used as a medium for promotion before the program airs.
Co-Authors Ahdareni, Riana Jogi Aprilianti, Limia Maulianza, Medo Rizkiansyah, Mariko Sukandar, Rudi Yunus, Ulani