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All Journal JAM : Jurnal Aplikasi Manajemen Gema Wiralodra Ilomata International Journal of Social Science Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Journal of Computer Science Contributions (Jucosco) Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary
Muis, Indra
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

 1 
The Effect of Service Quality, Atmosphere And Location on Customer Satisfaction Pakpahan, Diana Putri; Muis, Indra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.826

Abstract

The title of the article is The Effect of Service Quality, Atmosphere and Location on Customer Satisfaction. This research aims to determine the effect of service quality, atmosphere, and location on customer satisfaction, using a case study of Resto Arga Ni Holong in Bekasi. This is a quantitative research study, with the sample using non-probability sampling, specifically incidental sampling. The respondents consisted of 110 consumers of Resto Arga Ni Holong. Data was collected using primary and secondary data, particularly questionnaires, and analyzed using multiple linear regression with SPSS 29 for Windows. The results show that partially, the variables of restaurant atmosphere and location proved to have a significant effect on customer satisfaction. However, the service quality variable did not show a significant partial effect. Nevertheless, the three independen variables - service quality, atmosphere, and location - simultaneously influenced customer satisfaction at Resto Arga Ni Holong.
The Effect of Product Innovation, Price and Marketing Capabilities on Business Performance Wati, Mia Fajar; Muis, Indra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.827

Abstract

The title of the article is The Effect of Product Innovation, Price and Marketing Capabilities on Business Performance. This research aims to determine the influence of product innovation, selling price and marketing capability on business performance. This research is quantitative research using data obtained from questionnaires. The population used was employees of PT Dua Empat Tujuh with a total of 75 respondents. The sampling technique in this research was total sampling. Total sampling is a sampling technique where the number of samples is the same as the population. Data analysis in this research uses descriptive analysis, data quality testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing with the help of the SPSS version 26 for Windows 2023 program. Based on the data processing that has been carried out, the following research results are obtained: product innovation has a positive and significant effect on business performance, selling price has a positive and significant effect on business performance, and marketing capability has a positive and significant effect on business performance. Furthermore, product innovation, selling prices and marketing capabilities have an influence on business performance simultaneously.
Does Competitive Advantage Mediate the Relationship between Innovation and Business Performance? Muis, Indra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.870

Abstract

The aim of the study is to describe product innovation implementation and marketing innovation implementation, competitive advantage of private Vocational Higher Education Institutions (VHEIs), and their business performances. The study is also to examine the effects of product innovation and marketing innovation on business performance which is mediated by competitive advantage. The unit analysis is leaders of private VHEIs operating in West Java Province Indonesia. This research applies quantitative methods. The populations of the research were 118 private VHEIs in West Java Province, Indonesia and the respondents were 100 leaders of private VHEIs.The sampling technique is simple random sampling. And the study uses the Partial Least Square technique for data analysis. The findings are both product innovation and marketing innovation have positive effects on competitive advantage. Besides, they also have positive effects on business performance. Furthermore, competitive advantage mediates the innovation – business performance relationship. The leaders of VHEIs need to implement product and marketing innovation as well as their competitive advantage to improve their business performance.
Co-Authors Endang Retnoningsih kamalia, Rahmadienna Fachrunnisa Manurung, Handrean Melia Melia Pakpahan, Diana Putri Putri, Anissa Dinda Solikin Solikin Sumardiono Sumardiono, Sumardiono Wati, Mia Fajar Widiawati, Kristiana Yohny Anwar