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All Journal JMM (Jurnal Masyarakat Mandiri) Gema Wiralodra Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Engineering, Science and Information Technology
Manurung, Handrean
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Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Student Perceptions of the Implementation of Big Data in Sinergy as Learning Optimization at the Bali Institute of Design and Business Satrya Ramayu, I Made; Manurung, Handrean; Rachmadhan Amri, Muhammad Febrian; Mahendra, Gede Surya; Yoga Indrawan, I Putu
International Journal of Engineering, Science and Information Technology Vol 4, No 1 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i1.611

Abstract

The current digital era is characterized by exponential data growth, presenting unprecedented opportunities and challenges in extensive data analysis. Data's increasing complexity and volume demand more efficient and effective analysis methods. In overcoming this challenge, big data technology is an innovative solution in data analysis. Semantic technology enriches the data modeling process by providing deeper context and meaning and facilitates more intuitive and accurate analysis, which is critical in managing diverse big data. The use of big data is an essential aspect of the learning system in information technology, especially at the Bali Design and Business Institute. This research aims to describe the implementation of big data on the Synergy platform as an effort to optimize learning at the Bali Design and Business Institute based on a literature review. Information technology that continues to develop has changed the learning paradigm by adopting Big Data in the context of e-learning. Synergy, as an innovative e-learning platform, has the potential to use Big Data to increase the personalization and effectiveness of learning for students. This research takes a qualitative approach by analyzing relevant literature and discussing the use of big data in education and e-learning. This literature review aims to understand how implementing Big Data can influence learning interactions, academic decision-making, and the development of adaptive learning strategies in educational environments. The literature review results show that using Big Data in e-learning can strengthen the personalization of learning, improve academic predictions, and provide deeper insight into student learning behavior. The implications of this research provide a solid theoretical basis for developing strategies for implementing Big Data at Synergy so that it can support improving the quality of learning at the Bali Institute of Design and Business.
Brand image and product quality effects on customer loyalty mediated by customer satisfaction Muis, Indra; Sumardiono, Sumardiono; Manurung, Handrean; Melia, Melia
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.585

Abstract

This qualitative research explores the interplay between brand image, product quality, customer satisfaction, and customer loyalty in the context of Bekasi batik products. The study posits that customer satisfaction is a mediating variable between customer loyalty and the independent variables of brand image and quality. Using a simple random sampling technique, data was gathered through questionnaires distributed to 100 customers at a Bekasi Batik shop located within the Bekasi City Government Office Complex, representing a population of 456 people. Data collection occurred in August 2023 at the government office complex in Bekasi city, West Java, Indonesia. The findings highlight the pivotal role of brand image, product quality, customer satisfaction, and loyalty. The research suggests that business owners in the Bekasi Batik industry should reinforce the brand image by fostering trust, incorporating added values, and cultivating prestige. Additionally, enhancing product quality through improvements in appearance, reliability, durability, and overall product attraction is recommended. The study concludes that strengthening the brand image and improving product quality is essential for fostering customer satisfaction and loyalty. These implications underscore the importance of strategic measures for Batik Bekasi businesses to thrive in a competitive market by ensuring customer contentment and building enduring loyalty.
Pelatihan Character Building sebagai Upaya Menumbuhkan Jiwa Kepemimpinan Siswa/i di SMK Tinta Emas Indonesia (YATINDO) Kota Bekasi Widiawati, Kristiana; Shalahuddin, Shalahuddin; Manurung, Handrean; Jonathan, Ari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i4.2390

Abstract

Krisis kepemimpinan merupakan masalah serius yang dihadapi Indonesia saat ini termasuk oleh siswa/i. Dimana pelajar indonesia tidak memiliki kemampuan untuk memimpin diri mereka sendiri, langkah pertama untuk membangkitkan kualitas kepemimpinan melalui Character Building. Ada banyak siswa, yang terlibat dalam tawuran, rendah empati dan rendah rasa hormat kepada orang lain. Tujuan pengabdian kepada masyarakat ini yaitu memberikan pelatihan character building sebagai upaya menumbuhkan jiwa kepemimpinan siswa/i pada SMK Tinta Emas Indonesia (Yatindo). Metode yang digunakan dalam menerapkan “Character Building” adalah: observasi, konsultasi, sosialisasi, pembentukan karakter intensif mingguan, evaluasi, dan melanjutkan program. Output dari program ini adalah meningkatkan kualitas kepemimpinan siswa/i dan membangun kepribadian yang lebih baik. Hasil angket menunjukan bahwa secara keseluruhan peserta menyatakan sangat puas dengan hasil 51%, yang menyatakan puas sebanyak 39 pesen dan cukup puas 10%.
PENINGKATAN KAPASITAS DIGITAL MARKETING DAN MANAJERIAL MELALUI PELATIHAN DAN PENDAMPINGAN BERBASIS KEMITRAAN PADA MUTIARA CRAFT (ECOPRINT) Widiawati, Kristiana; Alfian, Ari Nurul; Shalahuddin, Shalahuddin; Kamila, Nurul; Manurung, Handrean
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.20728

Abstract

Abstrak: Permasalahan utama yang dihadapi UMKM Mutiara Craft adalah penjualan masih dilakukan secara sederhana belum mengoptimalkan pemanfaatan digital marketing. Untuk pengelolaan managerial pengelolaan keuangan masih belum sesuai standar PSAK ETAP. Tujuan kegiatan pendampingan memberikan solusi terhadap permasalahan mitra yaitu memberikan peningkatan softskill melalui motivasi kewirausahaan serta peningkatan hardskill melalui optimalisasi digital marketing dan mampu menyusun laporan keuangan sesuai standar untuk meningkatkan promosi dan penjualan. Metode yang digunakan adalah pelatihan dan pendampingan kepada mitra binaan Mutiara Craft Ecoprint di Kota Bekasi dengan peserta 35 orang. Pelatihan yang telah dilaksanakan ialah pelatihan motivasi berwirausaha dan teknik ecoprint, pelatihan digital marketing dan pelatihan pengelolaan manajerial/keuangan. Hasil monitoring dari pelaksanan kegiatan pendampingan UMKM berbasis kemitraan terlihat dari meningkatnya pengetahuan dan keterampilan mitra. Capaian indikator digital marketing adalah 78% dan Capaian indikator pengelolaan keuangan adalah 80%. Tingkat kepuasan pelaksanaan kegiatan rata-rata menyatakan sangat puas 73% melalui depth interview dan penyebaran angket.Abstract: The main problem faced by Mutiara Craft MSMEs is that sales are still carried out simply and have not optimized the use of digital marketing. For managerial management, financial management is still not in accordance with PSAK ETAP standards. The purpose of mentoring activities is to provide solutions to partner problems, namely providing soft skills improvement through entrepreneurial motivation and increasing hard skills through optimizing digital marketing and being able to prepare financial reports according to standards to increase promotion and sales. The method used is training and mentoring to Mutiara Craft Ecoprint fostered partners in Bekasi City with 35 participants. The training that has been carried out is entrepreneurial motivation training and ecoprint techniques, digital marketing training and managerial / financial management training. The monitoring results of the implementation of partnership-based MSME mentoring activities can be seen from the increase in partner knowledge and skills. The achievement of digital marketing indicators is 78% and the achievement of financial management indicators is 80%. The average level of activity implementation satisfaction stated very satisfied 73% through depth interviews and distributing questionnaires. 
Co-Authors Alfian, Ari Nurul Gede Surya Mahendra Jonathan, Ari Kamila, Nurul Melia Melia Muhammad Febrian Rachmadhan Amri Muis, Indra Satrya Ramayu, I Made Shalahuddin, Shalahuddin Sumardiono Sumardiono, Sumardiono Widiawati, Kristiana Yoga Indrawan, I Putu