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Strategi Pemasaran Produk Baru BNI Kids Mobile dalam Upaya Meningkatkan Kesadaran Menabung pada Anak Sejak Dini Adam As’ad Muludi; Luky Patricia Widianingsih
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8389

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana fitur desain dan strategi pemasaran aplikasi mobile banking ramah anak, BNI Kids Mobile, dapat membentuk kebiasaan menabung dan meningkatkan literasi keuangan pada anak usia 8–15 tahun. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, melibatkan wawancara mendalam kepada anak-anak, orang tua, serta pihak pendukung lain seperti guru dan komunitas parenting. Pengolahan data dilakukan secara tematik dengan menggunakan software NVivo 12 untuk memetakan node, membangun relasi antar-node, serta menyusun matriks yang menghubungkan temuan lapangan dengan teori utama Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Hasil penelitian menunjukkan bahwa desain visual yang cerah dan interaktif, penggunaan gamifikasi, dan narasi edukatif yang menarik menjadi faktor kunci dalam meningkatkan minat dan konsistensi anak menabung. Orang tua memerlukan kontrol yang fleksibel dan keamanan digital yang kuat. Kesimpulan dari penelitian ini adalah bahwa strategi pemasaran yang efektif melibatkan kolaborasi dengan sekolah dan komunitas parenting, serta penggunaan promosi digital yang berbasis visual dan emosional, yang bersama-sama mampu membangun adopsi aplikasi sekaligus menanamkan nilai edukatif sejak dini.
Unveiling Tax Avoidance: The Mediating Role of Sustainability Reporting Quality in Board Influence Ezar, Abraham Romamti; Widianingsih, Luky Patricia
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 3 (2026): March 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i3.2686

Abstract

This study investigates the effect of board size on tax avoidance in Indonesian public companies, with sustainability reporting quality (SRQ) as a mediating variable. Using panel data from 48 energy sector firms listed on the Indonesia Stock Exchange from 2017 to 2023, multiple linear regression analysis is employed. Drawing on agency theory, this study examines whether board size enhances monitoring effectiveness and reduces information asymmetry, thereby constraining managerial tax behavior. The results show that board size does not have a significant direct effect on tax avoidance, indicating that governance structure alone is insufficient to influence complex tax decisions in capital-intensive industries. However, board size has a significant positive effect on sustainability reporting quality, suggesting stronger oversight and improved disclosure quality. Despite this, sustainability reporting quality does not have a significant effect on book–tax differences, and its mediating role in the relationship between board size and tax avoidance is rejected. Among control variables, only profitability ROA significantly affects tax avoidance, highlighting financial performance as the dominant agency-related driver of managerial tax decisions. Overall, the findings suggest that agency pressures arising from profitability outweigh governance and sustainability disclosure mechanisms in shaping corporate tax behavior.
Triggering Turbulence: How Trump’s Tariff Talk Shook the Markets Riyono, Kenley Maccauley; Stanley, Nicklaus; Easter, Rafael Savio; Adijaya, Vincent; Purnomo, Ruben Putranto; Widianingsih, Luky Patricia
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1658

Abstract

On April 2, 2025, President Donald J. Trump imposed a 32% import tariff on Indonesia, triggering significant stock market volatility and global panic. This study aims to provide empirical evidence on whether there are significant differences in aggregate and cumulative abnormal returns before and after Trump’s reciprocal tariff policy announcement. The research adopts an event study approach, using a sample comprising all companies across 11 sectors listed on the Indonesia Stock Exchange. The findings indicate that the Indonesian capital market responded negatively and significantly to Trump’s tariff announcement. This is reflected in a significant decline in the Aggregate Abnormal Return (AAR) on the first day following the announcement. The decline is also evident in the Cumulative Aggregate Abnormal Return (CAAR), which illustrates the aggregate market losses accumulated during the event window. However, the drop in AAR and CAAR lasted only for two days post-announcement, after which signs of recovery emerged from the third to the fifth day. Further analysis of sectoral Abnormal Returns (AR) shows that most sectors closely linked to international trade activities experienced a significantly negative decline in AR.
Carbon Emissions In Asia: The Role Of Renewable Energy, Non-Renewable Energy, Carbon Tax, And Net-Zero Emissions Commitments Kenley Maccauley Riyono; Luky Patricia Widianingsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7277

Abstract

Net-zero emissions are the main target for countries to immediately address the current carbon emission problem due to the degradation of the natural environment. Asia is the largest emitter of carbon emissions and the largest user of energy. Most of these carbon emissions result from the excessive use of non-renewable energy as the main energy input. Renewable energy is believed to have a dual effect of reducing carbon emissions and replacing the role of non-renewable energy. The transition is an important issue nowadays for countries supported by domestic climate policies and country commitments. The purpose of this study is to determine whether renewable energy, non-renewable energy, carbon tax, and net-zero emissions will affect carbon emissions. The results show that renewable energy and net-zero emissions have a negative significant effect, non-renewable energy has a positive significant effect, and carbon emission has no significant effect on carbon emissions in Asia. Even so, the implication of this research is as input and consideration for countries to transition to sustainable energy sources and strengthen the design of carbon tax to be more effective along with the country's commitment. The sample used is 36 countries in Asia from 2011-2020. The method used is panel data analysis to determine the effect.
Profitability Meets Responsibility: The Role Of Board Gender Diversity In Shaping Corporate Tax Avoidance Behaviour Nicklaus Stanley; Luky Patricia Widianingsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7909

Abstract

The diversity of the board of directors plays a critical role in the tax avoidance behaviour of a firm. However, up to date, there are no consistent findings regarding the effect of female directors on firms’ tax avoidance practices. Therefore, this research aims to obtain the latest empirical evidence as to whether board gender diversity plays a moderating role in the effect of profitability on corporate tax avoidance in the financial sector. This research uses secondary data obtained from financial companies’ annual and financial reports which are readily available on the IDX website and the company’s website from 2021 to 2023 using the panel data regression with moderation approach. The findings of this research analysis show predictor moderation, where board gender diversity acts as a predictor. Furthermore, board gender diversity and profitability are positively correlated to tax avoidance, whereas leverage and firm size do not affect the tax avoidance behaviours of financial companies.
Determinants of Carbon Emission Disclosure in State-Owned and Private Enterprises Riyono, Kenley Maccauley; Stanley, Nicklaus; Widianingsih, Luky Patricia
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 7 No. 2 (2026): Journal of Accounting, Entrepreneurship and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v7i2.6463

Abstract

This study aims to provide empirical evidence on the determinants of CED, with total carbon emissions as a moderating variable in state-owned and private enterprises. The method used is moderate regression analysis. The results of this study indicate that there is no single determinant that has a significant effect on CED in state-owned enterprises. However, total carbon emissions interact with board size in relation to CED. In private enterprises, CEO narcissism, capital expenditure, and media exposure has a significantly positive effect on CED, with total carbon emissions interacting only with capital expenditure. Foreign CEOs have a significant negative effect on CED, interacting with total carbon emissions. Board size, female CEO presence, and productivity do not have a significant impact on CED. The findings provide guidance for management on factors to enhance CED while supporting greater transparency and accountability in enterprises. This helps address carbon emissions in Indonesia to support a green and blue economy.
Dari Teknologi Menuju Keberlanjutan: Peran Kesiapan Digital Dunia terhadap Indeks Tujuan Pembangunan Berkelanjutan dengan Kontrol Kualitas Lingkungan Nicholas Chang; Luky Patricia Widianingsih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.10259

Abstract

This study aims to analyze the effect of digital readiness on the achievement of Sustainable Development Goals (SDGs) by considering environmental quality as a control variable. Digital readiness is represented by the Network Readiness Index (NRI), while environmental quality is measured using the Environmental Performance Index (EPI). This study uses a quantitative approach with cross-country secondary data. Multiple linear regression analysis was used to test the relationship between variables. The results show that digital readiness has a significant positive impact on SDG achievement after being controlled for environmental quality, indicating that improving a country's digital capabilities contributes to sustainable social, economic, and environmental progress. These findings reinforce the Social-Technical Systems Theory (STST), which explains that the interaction between technical systems and socio-environmental systems is key to achieving global sustainability. In practical terms, the results of this study have policy implications that governments need to integrate the digital transformation agenda with sustainable development strategies through the strengthening of inclusive digital infrastructure. Synergy between technology investment and environmentally friendly policies is expected to accelerate the overall achievement of the 2030 SDGs.
DO AUDIT COMMITTEE CHAIR CHARACTERISTICS MATTER FOR CORPORATE TAX AVOIDANCE? EVIDENCE FROM INDONESIA Nicklaus Stanley; Luky Patricia Widianingsih
Journal of Tax Policy, Economics, and Accounting (TAXPEDIA) Vol 4 No 1 (2026): Mei 2026
Publisher : MUC Tax Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61261/taxpedia.v4i1.95

Abstract

Abstract Corporate tax avoidance remains a complex issue, making the role of corporate governance mechanisms in shaping firms’ tax strategies increasingly important. Although prior studies have examined the board of directors, CEO characteristics, and audit committee attributes, the influence of the audit committee chair remains underexplored. This study investigates the impact of audit committee chair characteristics on corporate tax avoidance in Indonesian consumer cyclical firms. The examined characteristics include military connections, political connections, family affiliations, financial affiliations, and the number of positions held by the audit committee chair. Using 141 firm-year observations from 77 firms during 2021–2023, this study employs multiple linear regression, with tax avoidance proxied by the cash effective tax rate (CETR). Since CETR is inversely related to tax avoidance, higher CETR indicates lower tax avoidance. The findings show that military-connected audit committee chairs are associated with lower tax avoidance, whereas financial affiliations are associated with higher tax avoidance. Political connections, family affiliations, and the number of positions held have no significant effect. The study contributes to governance-based tax avoidance literature and offers insights for tax monitoring policies.   Abstrak Penghindaran pajak perusahaan merupakan isu kompleks sehingga peran mekanisme tata kelola perusahaan dalam membentuk strategi pajak semakin penting untuk dikaji. Meskipun penelitian sebelumnya telah membahas dewan direksi, karakteristik CEO, dan komite audit, pengaruh ketua komite audit masih relatif kurang diperhatikan. Penelitian ini menginvestigasi pengaruh karakteristik ketua komite audit terhadap penghindaran pajak perusahaan pada perusahaan sektor consumer cyclical di Indonesia. Karakteristik yang diteliti meliputi koneksi militer, koneksi politik, afiliasi keluarga, afiliasi keuangan, serta jumlah jabatan yang dipegang oleh ketua komite audit. Dengan menggunakan 141 observasi perusahaan-tahun dari 77 perusahaan selama periode 2021–2023, penelitian ini menerapkan regresi linier berganda, dengan penghindaran pajak diproksikan melalui cash effective tax rate (CETR). Karena CETR berhubungan terbalik dengan penghindaran pajak, CETR yang lebih tinggi menunjukkan penghindaran pajak yang lebih rendah. Hasil penelitian menunjukkan bahwa ketua komite audit berkoneksi militer berasosiasi dengan penghindaran pajak yang lebih rendah, sedangkan afiliasi keuangan berasosiasi dengan penghindaran pajak yang lebih tinggi. Koneksi politik, afiliasi keluarga, dan jumlah jabatan tidak berpengaruh signifikan.  
Peran Representasi Wanita dalam Dewan terhadap Keputusan Leverage pada Industri Maskulin di Indonesia Caitlyn Naomi Chandra; Luky Patricia Widianingsih; Cliff Kohardinata Kohardinata
Owner : Riset dan Jurnal Akuntansi Vol. 10 No. 3 (2026): Periode Juli 2026
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v10i3.3486

Abstract

The development of corporate governance has increased attention toward gender diversity within corporate boards, particularly in masculine industries traditionally dominated by men. This study examines the effect of Women on board of directors and commissioners on leverage policy in Indonesian masculine industry companies during the 2023-2024 period. The population comprised 87 mineral and non-mineral energy sector companies listed on TradingView. After applying purposive sampling criteria, 161 firm-year observations were obtained from 87 companies over a two-year period, following the exclusion of 13 observations due to outlier problem. Secondary data were obtained from companies’ annual reports and a quantitative approach was employed using multiple linear regression analysis. ang was proxied by Debt to Equity Ratio (DER), while Return on Assets (ROA) and firm size were included as control variables. Result shows that female representation on the board of commissioners has a significant negative effect on DER with a significance level of 4.6%, indicating that female commissioners tend to encourage more prudent financing policies and lower debt utilization. In contrast, female representation on the board of directors does not significantly affect DER. In addition, ROA negatively influences DER, while firm size demonstrates a positive relationship with DER. These results suggest that the supervisory role of female commissioners contributes more effectively to conservative leverage decisions than the managerial role of female directors, thereby highlighting the importance of women commissioners in strengthening leverage policies within masculine industries in Indonesia.
Pay Less Today, Suffer Tomorrow? Tax Avoidance and Financial Distress Nicklaus Stanley; Luky Patricia Widianingsih
Journal of Accounting and Finance Management Vol. 7 No. 2 (2026): Journal of Accounting and Finance Management (May - June 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v7i2.3354

Abstract

Corporate tax avoidance has long been a continuous issue in Indonesia, where government revenue is heavily reliant on tax revenue. For firms, financial distress is one of the critical issues faced because it may eventually lead to bankruptcy risk if left unresolved. Because tax avoidance strategies carry inherent risks, these practices may potentially serve as a key determinant of financial distress. Therefore, extending prior research, this research aims to examine the effect of corporate tax avoidance on financial distress. This study utilizes secondary data from 2019 to 2023 extracted from the audited financial statements of listed firms within the consumer cyclical sector, analyzed using a panel data regression approach. The results show that corporate tax avoidance increases financial distress because tax avoidance itself embeds risks through tax audits and penalties and agency costs. Further analysis of the coronavirus pandemic demonstrates that corporate tax avoidance does not affect financial distress because firms focus on survival. Theoretically, this study extends the existing literature by shifting the focus from the immediate cash-flow benefits of tax avoidance to its potential financial consequences. Practically, this research serves as a strategic framework for corporate managers, emphasizing that tax avoidance practices must not compromise organizational sustainability.
Co-Authors Adam As’ad Muludi Adellia Mustikasari Adijaya, Vincent Alexandre Desousa Guterres Alexandre Desousa Guterres Anastasia Filiana Ismawati Anastasia, Michelle Anggun Prasasti Aulia Valencia Djunawan Bambang Tjahjadi Boediono, Philipo Caitlyn Naomi Chandra Catharine Felicia Catherine Angeline Indrawati Chang, Nicholas Chika, Joceline Clarissa Nadine Limanda Cliff Kohardinata Cliff Kohardinata Kohardinata Easter, Rafael Savio Eko Budi Santoso Emelie Vlaviorine Eveline Viendra Tjoa Evi Thelia Sari Ezar, Abraham Romamti Fanny Septina Felicia Vanessa Wijaya Gunardi, Ega Jenny Ivander Adi Jaya Jacqueline Vania Wardhani Jacqueline, Jacqueline Jennifer Jennifer Jevan Andreas Talahaturusun Jevan Andreas Talahaturusun Karundeng, Frandy Efraim Fritz Kazia Laturette Kelvin Yauri Kenley Maccauley Riyono Kenley Maccauley Riyono Kushandojo, Adeline Hamidy Lilia Valentina Lucky Subandi Maria Asumpta Evi Marlina Muhammad Najmi Ar Ramadan Nadhila Putri Arifianti Nadhila Putri Arifianti Ni Made Gianti Nicholas Chang Nicholas Chang Nicklaus Stanley Nicklaus Stanley Novrys Suhardianto Nugrhanto, Kaningar Odie Permatasari, Felia Pramudita, Nieke Ayu Purnomo, Ruben Putranto Renata, Madeline Riyono , Kenley Maccauley Riyono, Kenley Maccauley Salim, Wijaya Sapatra, Enrico Fendy Sietas, Syarine Geannah Stanley, Nicklaus Steven Sanjaya Subandi, Lucky Syarine Geannah Sietas Talahaturusun, Jevan Andreas Tjoa, Eveline Viendra Vianney Parameswara Ali Vlaviorine, Emelie Waluyo, Louis Wibowo, Michelle Charline Wiliam Santoso William Santoso Wimelson, Sean Reynard Wirawan ED Radianto Yopy Junianto