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All Journal Jurnal EMT KITA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal Software Engineering and Computer Science (IJSECS) International Journal of Science and Society (IJSOC) AL-MASHALIH (Journal of Islamic Law) International Journal of Economics, Management and Accounting Branding: Jurnal Manajemen & Bisnis
Setiadi, Sandi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Towards the Sustainability of Food MSMEs through Strengthened Collaboration and Competitiveness Setiadi, Sandi; Alhidayatullah, Alhidayatullah; Maulana, Rizky
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 4 (2025): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i4.341

Abstract

The sustainability of Micro, Small, and Medium Enterprises (MSMEs) is the most pressing issue in economic, social, and environmental development in the modern era, where the focus of business has shifted from mere financial growth to social responsibility and resource sustainability. MSMEs, especially in the food sector in Sukabumi Regency, play a crucial role, although many still face challenges in terms of using modern technology and building extensive networks. This study aims to fill the gap by explicitly exploring the relationship between collaboration and competitiveness on the sustainability of MSMEs in the food sector, particularly in Sukabumi Regency, by considering these two variables in parallel.This study uses a descriptive quantitative method, taking a sample of 200 business actors from the total population of the food industry in Sukabumi Regency (3,501) through non-probability purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the proposed model had very strong predictive power, as evidenced by an R-Square value of 0.963 and a Q² value of 0.632, confirming its high predictive relevance. Specifically, MSME collaboration was found to have a positive and significant effect on business sustainability (Original Sample 0.466). Collaboration enables business actors to share resources, information, and networks, which strengthens their capacity for adaptation and innovation. In addition, MSME competitiveness also has a positive and significant effect on business sustainability (Original Sample 0.519), which is achieved through operational efficiency and product differentiation. The synergy between collaboration and competitiveness is crucial to realizing resilient and competitive food MSMEs in Sukabumi.
MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City Maulana, Rizky; Alhidayatullah, Alhidayatullah; Setiadi, Sandi
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 4 (2025): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i4.346

Abstract

This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partial Least Square (SEM-PLS) analysis technique through the SmartPLS 4.0 application. The research sample consisted of 100 food MSME actors selected using purposive sampling. The results showed that digital marketing had a significant negative effect on business sustainability. This indicates that the implementation of digital marketing in MSMEs is not yet optimal and still requires more appropriate strategies for its utilization. Conversely, product innovation was found to have a positive and dominant effect on business sustainability. This means that the higher the MSME's ability to innovate, the greater their chances of surviving and growing. The R-Square value of 0.955 shows that digital marketing and product innovation can explain 95.5% of MSME business sustainability, while the rest is influenced by other factors outside the model. In conclusion, MSME business sustainability is largely determined by the ability to innovate, while digital marketing will only be effective if supported by products that are relevant, high-quality, and in line with consumer needs. This study contributes theoretically to the development of literature on SME digital adaptation in the context of VUCA, as well as practically by providing recommendations for SMEs, the government, and supporting institutions to enhance product innovation while optimizing digital marketing strategies in a sustainable manner.
TRANSFORMATION OF SMES IN WEST JAVA: BUILDING NATIONAL ECONOMIC RESILIENCE THROUGH DIGITAL INNOVATION Mafriningsianti, Evi; Setiadi, Sandi
Branding: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2025): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v4i2.51590

Abstract

This study aims to analyze the effect of digital transformation, MSME innovation, and government policies on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in West Java, with Human Resource (HR) capacity as a moderating variable. Using a quantitative approach with a causal design, this study tests hypotheses through Structural Equation Modeling (SEM) with the help of SmartPLS software. The research population consists of active MSMEs in West Java Province, with a minimum sample of 99 respondents selected using stratified purposive sampling. The results show that digital transformation has a positive and significant effect on MSME sustainability. MSME innovation also shows a very strong and dominant positive effect on business sustainability. In addition, government policies also contribute positively and significantly to the sustainability of MSMEs, although the impact is relatively weaker. However, an important finding is that human resource capacity does not significantly moderate the relationship between digital transformation, innovation, and government policies on the sustainability of MSMEs. This is likely due to the low digital literacy of MSME human resources or because the innovations carried out are still simple and do not require high human resource skills.
The Influence of Human Relations, Work Facilities and Compensation on Employee Job Satisfaction Aulia, Jihan Permata; Deni, Asep; Setiadi, Sandi
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.45712

Abstract

This study was conducted to determine how much influence Human Relations, Work Facilities, and Compensation have on employee job satisfaction at the Sukabumi City Public Works and Spatial Planning Agency. The research method used is the associative quantitative method. The population in this study was 235 employees with a sample size of 70 people. The type of data used is primary data by distributing questionnaires to respondents. The analysis method used is the validity and reliability test. The prerequisite analysis test includes data normality test, linearity test, heteroscedasticity test and multicollinearity test. The analysis technique used is multiple linear regression. The partial results of the human relations variable are proven by the results of the t-test showing that human relations have a positive and significant effect on job satisfaction, on the work facilities variable is proven by the results of the t-test showing that work facilities have a positive and significant effect on job satisfaction, on the compensation variable is proven by the results of the t-test showing that compensation has a positive and significant effect on job satisfaction. In addition, the results of the study of human relations, work facilities and compensation simultaneously have a positive and significant effect on job satisfaction at the Sukabumi City Public Works and Spatial Planning Agency. This should be a concern for the Sukabumi City Public Works and Spatial Planning Department to pay more attention to the conditions and comfort of its employees, improve the quality and availability of facilities, and pay attention to the welfare of its employees.
MEDIA SOSIAL DAN CITRA DESTINASI UNTUK KEBERLANJUTAN WISATA ALAM KAWASAN HUTAN RESORT SITUGUNUNG Setiadi, Sandi; Sarah Ginanjar, Noornissa
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3034

Abstract

The purpose of this study was to analyze and evaluate the influence of social media on sustainability and the influence of destination image on the sustainability of natural tourism in the Situgunung Sukabumi Resort Forest Area, West Java. The type of research uses a quantitative method, with a type of associative causality relationship. For the number of samples in this study as many as 140 respondents using non-stochastic techniques, with the number of samples used in this study calculated using the Hair formula. In this study, data analysis was measured and tested using the Structural Equation Model (SEM) method and processed with SmartPLS3 software. The results of the study are that there is a positive and significant influence between social media on sustainability and there is a positive and significant influence between destination image on sustainability.
Strategi Digital Shopee Meningkatkan Loyalitas Pelanggan Fashion Melalui Kesadaran Merek Sebagai Mediator Setiadi, Sandi; Maulana, Rizky; Fathussyaadah, Eva
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3582

Abstract

This study aims to analyze the effect of digital marketing and product quality on customer loyalty with brand awareness as a mediating variable in the fashion industry on the Shopee platform. The research method used is a quantitative approach with purposive sampling technique, involving 100 fashion customer respondents in Sukabumi. Hypothesis testing was carried out using the Structural Equation Modeling (SEM) method with SmartPLS 3. The results showed that product quality has a positive and significant effect on brand awareness, which in turn has a positive impact on customer loyalty. However, digital marketing has no significant direct influence on brand awareness or customer loyalty. In addition, brand awareness was shown to significantly mediate the relationship between product quality and customer loyalty. The managerial implications of these findings suggest that fashion companies on Shopee need to focus more on improving product quality to build strong brand awareness, which will ultimately increase customer loyalty. Digital marketing strategies remain relevant as support, but are not a dominant factor in shaping loyalty in the absence of solid brand awareness.
KURSUS PRA NIKAH MENURUT PERATURAN DIREKTUR JENDRAL BIMBINGAN MASYARAKAT ISLAM NOMOR DJ.II/542 TAHUN 2013 DALAM PERSPEKTIF MAQASHID SYARI’AH Syafi’i, Alfan; Hidayat, Yayat; Setiadi, Sandi
AL-MASHALIH (Journal of Islamic Law) Vol. 2 No. 1 (2021): AL-MASHALIH (Journal of Islamic Law)
Publisher : Sekolah Tinggi Ilmu Syariah Husnul Khotimah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi adanya program kursus pra nikah yang dicanangkan oleh Direktur Jenderal Bimbingan Masyarakat Islam (Dirjen Bimas) dengan tujuan menciptakan keluarga sakinah dengan cara memberikan bekal pengetahuan, pemahaman dan keterampilan dalam hidup berumah tangga. Program kursus ini menjadi sangat penting dan vital bagi pasangan calon pengantin. Sebab, menjaga keutuhan rumah tangga merupakan jalan yang harus ditempuh untuk mewujudkan lahirnya keturunan bermutu serta kemaslahatan rumah tangga itu sendiri. Untuk itu, penyusun merasa perlu untuk menemukan hakikat dari adanya program kursus tersebut melalui pendekatan filosofis dengan harapan agar pihak penyelenggara dan peserta menyadari arti penting dari program kursus pra nikah itu bagi kehidupan rumah tangga mereka. Kajian ini difokuskan pada 1) membahas isi peraturan Dirjen Bimas tentang penyelenggaraan kursus pra nikah tahun 2013 dan unsur-unsur yang diatur di dalamnya, 2) bagaimana pandangan maqashid syariah mengenai Peraturan Direktur Jenderal Bimbingan Masyarakat Islam Nomor: DJ.II/542 Tahun 2013 Jenis penelitian ini merupakan penelitian pustaka dengan sifat kualitatif deskriptif dan menggunakan pendekatan filosofis, serta menjadikan Peraturan Direktur Jenderal Bimbingan Masyarakat Islam Nomor: DJ.II/542 Tahun 2013 tentang Pedoman Penyelenggaraan Kursus Pra Nikah sebagai bahan primer, buku-buku dan penelitian terdahulu yang terkait dengan kursus pra nikah, serta sumber-sumber lain yang masih berhubungan sebagai bahan sekunder. Hasil penelitian ini, pertama sebagai upaya menciptakan keluarga sakinah dengan memberikan bekal pengetahuan, pemahaman, keterampilan dan penumbuhan kesadaran kepada remaja usia nikah, maka BP4 sebagai mitra kerja Kementerian Agama membuat Peraturan Dirjen Bimas Islam Nomor: DJ.II/542 Tahun 2013 tentang Pedoman Penyelenggaraan Kursus Pra Nikah. Kedua, Kursus pra nikah memiliki urgensi karena mengandung nilai positif (maṣlahaḥ) dan kursus pra nikah merupakan al-maqāṣid at-tābi’ah (tujuan pengikut) bagi sebuah pernikahan yang memperkuat dan mendukung terwujudnya hifẓ an-nasl sebagai al-maqāṣid al-aṣliyyah (tujuan asal). Sedangkan kurikulum kursus pra nikah memiliki relevansi dengan aspek pendidikan, aspek agama dan ibadah, aspek ekonomi, aspek sosiologis, aspek psikologis dan aspek biologis. Di samping itu, penyelenggaraan kursus pra nikah juga memiliki relevansi dengan hifẓ an-nasl dan hifẓ al-‘irḍ.
THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE Tawil, Muhammad Risal; Setiadi, Sandi; Endarwati, Esti Tri; Octaviani, Reni Dian; Utami, Eva Yuniarti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13584

Abstract

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses previous main references as the main source for establishing a basis for finding novelty and research gaps in the research being conducted. The data used in this research is primary data obtained from online distribution of Hyundai employees spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/average, disagree, and strongly disagree from the 16 question items asked. The data was analyzed using Smart PLS 4.0. The result in this article show that the Brand Culture variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.005, which is more significant than in a number of Brand studies. Image of purchasing decisions which are at 0.012 and 0.024,. This is because the Culuter Brand can provide an icon that is clear, unique and attracts attention. Usually related to culture, the Culture Brand can reach loyal and even fanatical consumers. These results are in line with research . Apart from that, in the third row of Productivity, the third table also shows the same results if the User Generated Content variable can strengthen the influence of the Brand Culuter variable on Purchasing Decisions due to the same thing, namely the P-Values value which is positive and is below the 0.05 significance level. which is 0.000 more significant than the direct tester's 0.05. This expertise is due to the existence of User Generated Content, the dissemination of information about products can spread widely, become known to many people, and delay a number of potential consumers from making purchasing decisions. Keywords: Brand Culuter, Pruchase Decision, User Generated Content
Co-Authors Achmad Ridwan, Achmad Ahmad Rizani, Ahmad Alhidayatullah Aminuyati Aulia, Jihan Permata Deni, Asep Endarwati, Esti Tri Fathussyaadah, Eva Ginanjar, Noornissa Sarah Iswanto, Juni Judijanto, Loso Mafriningsianti, Evi Muhamad Risal Tawil Octaviani, Reni Dian Rizky Maulana, Rizky Sarah Ginanjar, Noornissa Sarip Hidayat, Sarip Solly Aryza Sri Widyastuti Syafi’i, Alfan Utami, Eva Yuniarti Yayat Hidayat Zulkifli