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Sosialiasi Consumer Behavior Kepada Konsumen Usia Muda: Menjadi Konsumen yang Cerdas Lermatan, Edwin; Firdaus, Muhammad Iqbal; Widyanto, Prima; Ghafar, Abdul; An, Charles; Octaviani, Reni Dian
Jurnal Abdimas Transportasi & Logistik Vol. 3 No. 2 (2023): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v3i2.1490

Abstract

This activity aims to provide socialization to young consumers about understanding the basic concepts of consumer behavior to help increase their confidence in making purchasing decisions as smart consumers. The activity was conducted at SMA 81 Jakarta involving 31 class X students. Pretest and post-test in the form of online questionnaires were administered before and after the socialization. Descriptive analysis and paired t-test were perfomed to analyze the data. The results of the analysis showed an increase in participants' understanding of the concept of consumer behavior in order to become smart consumers. The paired t-test showed that the difference in understanding scores before and after socialization showed a significant increase. The implication of this activity can be the basis for the development of similar extension programs in the educational environment, to equip the younger generation with knowledge and practical skills in dealing with the dynamics of consumer behavior.
Sosialisasi Keamanan Penggunaan Motor Listrik Untuk Siswa SMA 62 Jakarta Sari, Mustika; Octaviani, Reni Dian; Abdurachman, Edi
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.474

Abstract

Sosialisasi mengenai keamanan dalam penggunaan motor listrik menjadi hal yang sangat penting untuk mengurangi risiko yang terkait. Upaya sosialisasi tersebut menjadi krusial dalam meningkatkan pemahaman dan kesadaran masyarakat tentang aspek keamanan yang terkait dengan penggunaan motor listrik, termasuk sistem keamanan, prosedur pengisian daya yang aman, penanganan baterai, dan perawatan yang tepat. Faktor risiko seperti potensi kecelakaan, risiko kebakaran, dan keamanan selama pengisian daya juga mendapat perhatian khusus. Diharapkan melalui sosialisasi, pelatihan, dan penerapan teknologi keamanan inovatif, masyarakat dapat merespons penggunaan motor listrik dengan pemahaman yang lebih baik tentang aspek keamanannya. Dengan demikian, peningkatan kesadaran ini diharapkan dapat mengurangi risiko kecelakaan dan masalah keamanan lainnya yang terkait dengan penggunaan motor listrik, sehingga penggunaan motor listrik menjadi lebih aman dan berkelanjutan di masa mendatang.
Asuransi Sebagai Pengalihan Risiko bagi Siswa SMK di Jakarta Timur Nasution, Nursery Alfaridi S; Octaviani, Reni Dian; Pahala, Yosi; Simarmata, Juliater; Sari, Mustika
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.482

Abstract

Jumlah kendaraan pribadi di Indonesia meningkat setiap tahunnya, peningkatan tersebut di dominasi oleh sepeda motor. Sayangnya, hal ini juga diikuti oleh meningkatnya jumlah kecelakaan kendaraan bermotor khususnya sepeda motor di Indonesia, yang korbannya di dominasi oleh generasi muda. Sosialisasi ini dilakukan untuk memberikan informasi lebih jelas tentang asuransi yang dapat mengalihkan risiko ketika terjadi kecelakaan lalu lintas. Pada sosialisasi tersebut ditemukan bahwa belum banyak peserta yang memahami asuransi kecelakaan. Melalui sosialisasi ini, diharapkan generasi muda memahami manfaat perlindungan finansia yang diperoleh. Sehingga, peserta sosialisasi dapat membuat keputusan yang cerdas tentang melindungi keluarga, aset, dan diri mereka sendiri. Selain itu, juga mengajarkan generasi muda tentang manajemen risiko, pentingnya perencanaan keuangan, dan membiarkan mereka melihat masa depan dengan lebih percaya diri.
Risk Management in Air Cargo Delivery: Addressing with the House of Risk Framework Sari, Mustika; Riffat, Muhammad; Nasution, Nursery Alfaridi; Octaviani, Reni Dian
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.020

Abstract

Objective: The purpose of this study was to identify the root reasons of delayed products delivery and to create risk-reduction plans for logistics service providers that use air transportation.Methodology: The House of Risk (HOR) approach was utilized, which entailed in-depth interviews and questionnaires filled out by people who were knowledgeable about the problem.Findings: Twelve separate risk events were found, and eighteen risk agents were shown to be involved in these delays. Nine of them were identified as priority risk agents, indicating that they were the main reasons for the delays. In order to limit the hazards identified, the study developed eight preventive strategies that were carefully sequenced to address these difficulties. The study's conclusions are meant to help the business put the suggested mitigation plans into practice. These strategies specifically seek to lower or limit the possibility of delays when carrying air cargo. By putting these strategies into practice, the company may improve the dependability and efficiency of its logistics processes, guaranteeing the timely delivery of goods.Conclusion: The ultimate goal of the research is to provide the organization with practical and effective strategies to reduce or eliminate the probability of disruptions in their logistical operations, particularly concerning aviation cargo shipments bound to Papua. By implementing the recommended preventive measures, the company is expected to increase the dependability and efficacy of their logistics operations, which is the anticipated result of this research. Through the implementation of this strategic approach, the company can effectively bolster customer satisfaction, sustain a competitive advantage within the logistics sector, and ensure punctual deliveries.
Improving Freight Forwarding Efficiency Through Digital Innovation, Regulation, And Infrastructure As Mediation Sari, Mustika; Octaviani, Reni Dian; Nasution, Nursery Alfaridi
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.5038

Abstract

The research aims discusses the impact of digital innovation, regulation, and infrastructure on operational efficiency in the freight forwarding industry in Indonesia freight forwarding industry. The study explores how technologies such as Track and Trace systems, IoT, and machine learning are transforming logistics by enhancing transparency and efficiency. However, challenges such as readiness, accessibility, and regulation hinder optimal digital adoption. The research uses the SEM-PLS method to analyze data from 150 logistics companies, revealing that digital innovation and regulation significantly influence operational efficiency, primarily mediated through infrastructure. Accessibility, while not directly impactful, strengthens infrastructure, which indirectly enhances efficiency. This study provides a comprehensive perspective on the enablers and barriers to digital adoption, offering useful policy and managerial implications for the logistics industry in Indonesia. The study concludes that digital innovations, supported by infrastructure development and regulations, are critical to improving the performance of logistics operations, particularly in the context of the digital economy.
Pengetahuan manajemen rantai pasok pada siswa sekolah menengah kejuruan Nasution, Nursery Alfaridi; Pahala, Yosi; Octaviani, Reni Dian; Prihassyaira, Aditiya Dwi
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 1 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i1.21489

Abstract

Perencanaan, implementasi, dan pengendalian aliran barang, jasa, informasi, dan dana dari pemasok ke pelanggan adalah bagian dari manajemen rantai pasokan. Tujuan manajemen rantai pasokan adalah untuk mencapai tingkat efisiensi dan kepuasan pelanggan yang paling tinggi. Manajemen rantai pasok memainkan peran krusial dalam menyediakan produk dan layanan yang kita konsumsi setiap hari, sehingga memahami manajemen rantai pasok sangat penting. Kegiatan ini bertujuan untuk memberikan pengetahuan mengenai manajemen rantai pasok di kehidupan sehari–hari kepada siswa SMK,  sehingga siswa SMK mendapatkan pemahaman mengenai pergerakan barang dari hulu ke hilir. Sebelum sosialisasi kuesioner diberikan kepada peserta dan terdapat 72% peserta yang belum memahami manajemen rantai pasok, setelah sosialisasi kuesioner disebarkan kembali dan hasilnya pemahaman peserta mengenai manajemen rantai pasok meningkat, sebanyak 89% peserta memahami manajemen rantai pasok. Pengetahuan mengenai manajemen rantai pasok berhubungan positif terhadap kinerja dan inovasi, harapannya ketika siswa SMK memahami pergerakan dalam rantai pasok, mereka akan terus berinovasi untuk memudahkan tercapainya tujuan dalam rantai pasok yaitu, right rime, right place, right cost, right person.
Analysis of Passenger Handling, Baggage Volume, and Aircraft Rotation on Operational Cost Efficiency Mediated by on-time Performance at CITILINK Airlines Ali, R Iskandar; Abidin, Zaenal; Octaviani, Reni Dian
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6458

Abstract

This study aims to analyze the effect of passenger handling, baggage volume and aircraft rotation on operational cost effectiveness mediated by on-time performance at Citilink airlines. The problem in this study is that the influence between the independent variables (passenger handling, baggage volume, aircraft rotation) and the dependent variable (operational cost effectiveness) mediated by on-time performance is quite complex. The research design used is quantitative with data analysis using SEM PLS with 100 respondents consisting of operational officers, passenger handling, baggage handling and administration. where the significant level is 0.05 to state whether the null hypothesis or alternative hypothesis is accepted or rejected. The results showed that there is a significant influence between Passenger Handling and operational cost effectiveness with a P value of 0.023. There is a significant positive relationship between baggage volume and operational cost effectiveness with a P value of 0.005. The effect of aircraft rotation and operational cost effectiveness with a P value of 0.003 which means there is a significant influence. On-time performance has a very significant influence on operational cost effectiveness with a P value of 0.000. Passenger handling has a significant effect on on-time performance with a P value of 0.000. There is no significant influence between baggage volume and operational cost effectiveness through on-time performance with a P value of 0.156. The effect of aircraft rotation shows a significant effect on operational cost effectiveness through on-time performance with a P value of 0.000.
Reducing Carbon Emissions in The Indonesian Logistics Industry: A Delphi Study Simarmata, Jeremy Ephraim; Simarmata, Jean Sebastian; Simarmata, Juliater; Octaviani, Reni Dian
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 11 No. 1 (2025): June
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The logistics and transport industry significantly contributes to global carbon emissions, underscoring the urgent need for technological and regulatory interventions to mitigate its environmental impact, as outlined in the Paris Agreement. This study investigates strategies for reducing carbon emissions within Indonesia's logistics sector using the Delphi method. Key areas explored include vehicle age regulation, incentives for electric vehicle (EV) adoption, and the enhancement of biofuel usage. By gathering expert insights from industry leaders, regulators, and academics, the research addresses crucial issues and identifies effective solutions. The findings reveal a consensus on the pivotal role of EVs in mitigating carbon emissions and emphasize the necessity of supportive policies and infrastructure to enable this transition. The study also evaluates the effectiveness of low emission zones and the potential of biofuels as alternative energy sources. Results indicate that while the adoption of EVs and biofuels offers significant benefits, challenges such as high costs and insufficient infrastructure remain substantial barriers. Furthermore, the research highlights the need for robust regulatory frameworks and financial incentives to foster the adoption of cleaner technologies. This study enhances understanding of carbon reduction strategies in the logistics industry and offers actionable recommendations for policymakers and business leaders to expedite the transition to a more sustainable and low-carbon logistics sector in Indonesia.
THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE Tawil, Muhammad Risal; Setiadi, Sandi; Endarwati, Esti Tri; Octaviani, Reni Dian; Utami, Eva Yuniarti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13584

Abstract

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses previous main references as the main source for establishing a basis for finding novelty and research gaps in the research being conducted. The data used in this research is primary data obtained from online distribution of Hyundai employees spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/average, disagree, and strongly disagree from the 16 question items asked. The data was analyzed using Smart PLS 4.0. The result in this article show that the Brand Culture variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.005, which is more significant than in a number of Brand studies. Image of purchasing decisions which are at 0.012 and 0.024,. This is because the Culuter Brand can provide an icon that is clear, unique and attracts attention. Usually related to culture, the Culture Brand can reach loyal and even fanatical consumers. These results are in line with research . Apart from that, in the third row of Productivity, the third table also shows the same results if the User Generated Content variable can strengthen the influence of the Brand Culuter variable on Purchasing Decisions due to the same thing, namely the P-Values value which is positive and is below the 0.05 significance level. which is 0.000 more significant than the direct tester's 0.05. This expertise is due to the existence of User Generated Content, the dissemination of information about products can spread widely, become known to many people, and delay a number of potential consumers from making purchasing decisions. Keywords: Brand Culuter, Pruchase Decision, User Generated Content
Community-Based Learning for Sustainable and Reverse Logistics: Building a Cross-Border Practice Community Nasution, Nursery Alfaridi S; Octaviani, Reni Dian; Sari, Mustika; Anashkina, Nataliia; Firdaus, Muhammad Iqbal; Thabah, Asep Ali
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): November 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.2060

Abstract

The global logistics industry faces increasing challenges related to environmental sustainability and resource management. Sustainable logistics and reverse logistics are essential concepts that help reduce environmental impact, enhance operational efficiency, and support the circular economy. However, awareness and understanding of these concepts among emerging logistics practitioners and community members remain limited. This study presents the outcomes of an online community engagement program aimed at establishing a logistics learning community focused on sustainable and reverse logistics. The program involved collaborative activities between facilitators from Ural State University of Railway Transport, Russia, and participants representing the logistics practice community. Learning outcomes were measured through pre- and post-tests, showing a significant improvement in the average score from 41.1 to 87.4, demonstrating the program’s success in building practical knowledge and application of sustainable logistics. To enhance the real-world application of knowledge, the program integrated small-group discussions where participants collaboratively worked on local case studies to apply the principles learned. This initiative offers valuable insights for designing future cross-border educational outreach and international academic collaboration using digital platforms.