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PELATIHAN E- MARKETING BAGI UKM PRODUK KORAL DAN IKAN HIAS Akmal, Akmal Abdullah; Sulkifli, Sulkifli; Karma, Karma
SEMANGGI : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): April 2024
Publisher : LPPM Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/sjpm.v3i1.303

Abstract

Selama ini UMKM Produk Koral dan Ikan Hias  mengalami beberapa permasalahan dalam mengembangkan usahanya. Diantaranya bahwa UKM Produk Koral dan Ikan Hias belum meempunyai media pemasaran digital, belum menampilkan konten produk yang menarik. Kegiatan Pengabdan ini diikuti oleh pelaku UKM yang bergerak dibidang perdagnagan produk koral dan ikan hias yang berada di Kota Makassar. Metode pengabdian yang digunakan dalam kegiatan ini adalah melalui pelatihan dan pendampingan serta evaluasi pada awal dan akhir kegiatan. Hasil kegiatan pengabdian ini terlihat pengetahuan dan ketrampilan para pelaku UKM  yang bertambah setelah mengikuti pelatihan dan pendampingan tentang E-Marketing,  penerapan strategi pemasaran, pemilihan media yang tepat digunakan oleh pelaku UMKM dalam mempromosikan, memasarkan produknya, serta cara mengembangkan bisnis melalui E-marketing
Pelatihan E- Marketing bagi UKM produk koral dan ikan hias di Kota Makassar Sulkifli, Sulkifli; Abdullah, Akmal; Karma, Karma
JatiRenov: Jurnal Aplikasi Teknologi Rekayasa dan Inovasi Vol 2 No 2 (2023): Edisi November
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pertanian Negeri Pangkajene Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51978/jatirenov.v2i2.713

Abstract

Selama ini UKM Produk Koral dan Ikan Hias mengalami beberapa permasalahan dalam mengembangkan usahanya. Diantaranya bahwa UKM Produk Koral dan Ikan Hias belum mempunyai media pemasaran digital, belum menampilkan konten produk yang menarik. Kegiatan Pengabdan ini diikuti oleh pelaku UKM yang bergerak dibidang perdagangan produk koral dan ikan hias yang berada di Kota Makassar. Metode pengabdian yang digunakan dalam kegiatan ini adalah melalui pelatihan dan pendampingan serta evaluasi pada awal dan akhir kegiatan. Hasil kegiatan pengabdian ini terlihat pengetahuan dan ketrampilan para pelaku UKM yang bertambah setelah mengikuti pelatihan dan pendampingan tentang E-Marketing, penerapan strategi pemasaran, pemilihan media yang tepat digunakan oleh pelaku UKM dalam mempromosikan, memasarkan produknya, serta cara mengembangkan bisnis melalui E-marketing.
Impact Analysis of the Use of Biotechnology, Agricultural Wastewater Treatment, and Government Policies on the Sustainability of Organic Agriculture in East Java Suryandari, Ratnawati Yuni; Karma, Karma; Sutrisno, Eko; Suparwata , Dewa Oka
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1655

Abstract

This study examines the impact of biotechnology adoption, agricultural wastewater treatment, and government policies on the sustainability of organic agriculture in East Java, Indonesia. Using a quantitative approach, data were collected from 65 respondents through a Likert scale (1-5) questionnaire and analyzed using SPSS version 25. The results indicate that biotechnology adoption, effective wastewater treatment, and supportive government policies significantly enhance the sustainability of organic agriculture, with regression coefficients of 0.42, 0.35, and 0.38, respectively. The findings highlight the importance of integrating advanced technologies, improving resource management, and strengthening policy frameworks to promote sustainable farming practices. This study provides actionable insights for farmers, policymakers, and researchers aiming to enhance the sustainability of organic agriculture in East Java and beyond.
Impact Analysis of the Use of Biotechnology, Agricultural Wastewater Treatment, and Government Policies on the Sustainability of Organic Agriculture in East Java Suryandari, Ratnawati Yuni; Karma, Karma; Sutrisno, Eko; Suparwata , Dewa Oka
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1655

Abstract

This study examines the impact of biotechnology adoption, agricultural wastewater treatment, and government policies on the sustainability of organic agriculture in East Java, Indonesia. Using a quantitative approach, data were collected from 65 respondents through a Likert scale (1-5) questionnaire and analyzed using SPSS version 25. The results indicate that biotechnology adoption, effective wastewater treatment, and supportive government policies significantly enhance the sustainability of organic agriculture, with regression coefficients of 0.42, 0.35, and 0.38, respectively. The findings highlight the importance of integrating advanced technologies, improving resource management, and strengthening policy frameworks to promote sustainable farming practices. This study provides actionable insights for farmers, policymakers, and researchers aiming to enhance the sustainability of organic agriculture in East Java and beyond.
Impact Analysis of the Use of Biotechnology, Agricultural Wastewater Treatment, and Government Policies on the Sustainability of Organic Agriculture in East Java Suryandari, Ratnawati Yuni; Karma, Karma; Sutrisno, Eko; Suparwata , Dewa Oka
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1655

Abstract

This study examines the impact of biotechnology adoption, agricultural wastewater treatment, and government policies on the sustainability of organic agriculture in East Java, Indonesia. Using a quantitative approach, data were collected from 65 respondents through a Likert scale (1-5) questionnaire and analyzed using SPSS version 25. The results indicate that biotechnology adoption, effective wastewater treatment, and supportive government policies significantly enhance the sustainability of organic agriculture, with regression coefficients of 0.42, 0.35, and 0.38, respectively. The findings highlight the importance of integrating advanced technologies, improving resource management, and strengthening policy frameworks to promote sustainable farming practices. This study provides actionable insights for farmers, policymakers, and researchers aiming to enhance the sustainability of organic agriculture in East Java and beyond.
PENGEMBANGAN PRODUK IKAN HIAS MELALUI PELATIHAN PEMBUATAN AKUARIUM Abdullah, Akmal; Kasmi, Mauli; Karma, Karma; Ilyas, Ilyas
Jurnal BALIRESO Vol 5, No 2 (2020)
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/balireso.v5i2.161

Abstract

The ornamental fish business over time experiences an increasing trend. The large supply of ornamental fish that enter Makassar city shows that the public's interest in ornamental fish in Makassar city is quite high, thus making the ornamental fish business as a very promising opportunity to be pursued. The objective of the Regional Superior Product Development Program (PPPUD) is to develop the business activities of SME partners to be more economically independent and improve softskill and hardskiil skills about ornamental fish business and aquarium manufacturing. The method used is to conduct training and introduction activities on the business of ornamental fish on a commercial scale followed by demonstration of the procedures for the creation of aquariums to SMEs and fishing groups who become partners. The result obtained from this activity is that SMEs and Catcher Groups understand about ornamental fish business activities in this case the manufacture of aquariums as diversified ornamental fishing efforts that have been pursued by both SME partners. Partners are expected to fill the local market that has not been filled and compete in the aquarium and ornamental fish business. With this activity, there is an increase in commercial-scale aquarium manufacturing skills for the local market, so that both SMEs can sell ornamental fish production and can also sell aquariums and their contents so that the revenue from SMEs is increased.
Increasing Community Income Through Tilapia Farming In Bontomatene Village, Pangkep Mariam, Mariam; Walinono, Andi Rusdi; Karma, Karma; Ahmad, Ilham; Purnamasari, Lilis
Jurnal Abdimas Cendekiawan Indonesia Vol. 1 No. 1 (2024): January
Publisher : Yayasan Cendekiawan Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56134/jaci.v1i1.63

Abstract

The purpose of the Community Partnership Program activities is Fisheries Development in Rumah Great Village. The method used in the implementation of the program is carried out through three stages. In the first stage, fish farming to farmer groups. The next stage is to provide assistance with fish pellet molding machines and materials for making fish pellets. Then, guiding the fish farmer group in using the pellet molding machine and making tilapia pellets directly by mixing various types of fish pellet-making materials according to the dosage. In the last stage, the service team handed over 4000 tilapia seeds to be stocked in the pond that became the activity area, so that the farmer group could start cultivation activities with the help of tilapia seeds. Based on the results of interviews with the community, especially farmer groups on community service activities carried out by the service team, they feel that this activity has increased knowledge about tilapia farming, this activity also improves the skills of farmer groups in making tilapia pellet feed using a pellet molding machine.