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All Journal JFMR (Journal of Fisheries and Marine Research) Jurnal Perikanan Universitas Gadjah Mada AGROMIX Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia Jurnal Media Akuakultur Indonesia
Wardani, Mentari Puspa
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Engineering Environmental Science Immunology & microbiology

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Journal : agromix

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The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Abstract

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.
Status pengelolaan perikanan tongkol yang berbasis di PPP Pasongsongan Sumenep, Jawa Timur : suatu pendekatan ekosistem: Status of tongkol fisheries management based in PPP Pasongsongan Sumenep, East Java: an ecosystem approach Farizi, Wildan Al; Wardani, Mentari Puspa; Primyastanto, Mimit; Supriyadi, Supriyadi; Ghufron, Moh; Wijaya, Arsyad Rifai Fajar
AGROMIX Vol 14 No 2 (2023)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v14i2.3579

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Introduction: The increase in the purse seine fishing fleet and the decline in tuna production will have an impact on the decline in CPUE (Catch Per Unit Effort) per year. The CPUE trend that continues to decline every year is feared to have a negative impact on fish resource stocks and even the tendency of overfishing. Therefore, to overcome the existing problems, an integrated approach to fisheries management is needed through the Ecosystem Approach to Fisheries Management (EAFM). This study aims to assess the status and formulate management actions for tuna fisheries based in the Pasongsongan Coastal Fishing Port (PPP), Sumenep Regency. Methods: The types and sources of data used in this research are primary and secondary data. Primary data were collected through survey and observation methods. Interviews were conducted with 40 randomly selected purse seine fishermen respondents, as well as 1 employee of the Sumenep District Fisheries Office. Secondary data were collected through existing data such as tuna catch, number of trips, number of purse seine fleets, fish prices. Analysis was conducted through an indicator approach using the Multi Criteria Analysis (MCA) approach. Results: The results of the analysis show that the institutional domain shows a very good status, while for the domains of fish resources, fishing techniques, and social with good status, then the economic domain has a moderate status. Conclusion: Based on these indicators, the management status of tuna resources based in the Pasongsongan Coastal Fishing Port is generally in good condition.
The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Abstract

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.
Co-Authors Adi Kusumaningrum Al Farizi, Widan Anandya, Asyifa Asyifa Anandya Dhiana Puspitawati Farizi, Wildan Al Ghufron, Moh Ghufron, Moh. Isniawati, Hani Maulia, Wanda Khuril Mazaya, Amalia Febryane Adhani Mimit Primyastanto Mochammad Fattah, Mochammad Novitasari, Dwi Putri Fariyani Nuddin Harahab Nurkhasanah, Anissa Aprilia Ramadhani, Fitriana Wulan Sigit, Raehan Kamaludin Sofiati, Dwi Supriyadi Supriyadi Supriyadi Supriyadi Tsani, Moh. Nur Saidus Wijaya, Arsyad Rifai Fajar Zainal Abidin Zainal Abidin