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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Riset Akuntansi dan Keuangan JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG Jurnal Akuntansi & Perpajakan Jayakarta Abdimisi Jurnal Ekonomi Efektif Jurnal Abdi Masyarakat Multidisiplin Journal of Artificial Intelligence and Digital Business Jurnal Akuntansi Manado (JAIM)
Nadi, Luh
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Optimalisasi Pemasaran Online Bagi UMKM melalui Strategi Digital Branding dan SEO Nadi, Luh; Wenten, I Ketut; Gunarto, Rudy Irawan
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.50553

Abstract

Amidst the rapid digital transformation, Micro, Small, and Medium Enterprises (MSMEs) face major challenges in reaching the digital market effectively. Lack of understanding of digital branding and Search Engine Optimization (SEO) strategies causes the visibility of MSME products in the online realm to be still low, thus hampering the growth and competitiveness of their business. For that, we, the lecturers, want to carry out Community Service at the Cibadung Village office, Gunung Sindur sub-district, Bogor Regency. This Community Service aims to help and provide direction and input for MSMEs in Cibadung Village in solving problems faced by digital marketing activities, to optimize MSME online marketing through increasing competence in building a digital brand image and implementing SEO techniques practically and sustainably. This Community Service is carried out using lecture, tutorial, discussion and evaluation methods. This Community Service was attended by 45 MSMEs. MSMEs are given an understanding of the importance of building a strong brand image (Branding) and increasing digital traffic through basic SEO techniques. After the presentation of the material, these MSMEs were free to ask questions as widely as possible to the speakers, and there were many questions from the participants regarding the presentation of the material. As a result, the activity showed that participants experienced asignificant increase in their ability to manage digital media, build a strong brand image, and increase digital traffic through basic SEO techniques. Keywords: UMKM, Digital Branding, SEO, Online Marketing, Digital Visibility
Pengaruh Kepemilikan Institusional, Kepemilikan Manajerial dan Dewan Komisaris Independen Terhadap Tax Advoidance Dini, Riskila Novian; Nadi, Luh
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3639

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemilikan institusional, kepemilikan manajerial, dan dewan komisaris independen terhadap praktik tax avoidance pada perusahaan. Penelitian ini menggunakan pendekatan kuantitatif karena fokus analisis berada pada pengukuran hubungan antar variabel berdasarkan data numerik yang diperoleh dari laporan keuangan perusahaan. Populasi penelitian terdiri dari 105 perusahaan sektor financials yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2019–2024. Pemilihan sampel dilakukan menggunakan metode purposive sampling dengan mempertimbangkan kriteria tertentu, sehingga diperoleh 18 perusahaan yang memenuhi persyaratan untuk dijadikan sampel penelitian. Metode analisis data yang digunakan adalah analisis regresi data panel dengan bantuan perangkat lunak Microsoft Excel 2016 dan EViews 13. Penggunaan metode ini memungkinkan peneliti untuk melihat pola perubahan data antar perusahaan dan antar waktu secara lebih mendalam. Hasil penelitian menunjukkan bahwa kepemilikan institusional, kepemilikan manajerial, dan dewan komisaris independen secara simultan berpengaruh terhadap tax avoidance. Namun, ketika diuji secara parsial, ditemukan bahwa kepemilikan institusional dan kepemilikan manajerial memiliki pengaruh signifikan terhadap tindakan tax avoidance. Sementara itu, dewan komisaris independen tidak menunjukkan pengaruh yang signifikan, sehingga keberadaannya belum mampu menekan praktik penghindaran pajak pada perusahaan sektor financials selama periode penelitian.            
Co-Authors Barli, Harry Dini, Riskila Novian Doaly, Thom Deutmar Londo Efriyanti, Efriyanti Gunarto, Rudy Irawan Herlambang Irawati, Wiwit Putri, Dema Okta Raphael, Alexander Sitti Rahmawati Sugiyanto - Ulfa, Ulia Wenten, I Ketut