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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Indonesia Berdaya Multidisciplinary Journals
Murwani, Anis Endang Sri
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Netnography Study On Covid-19 Vaccination On Dedy Corbuzier's Youtube Podcast Destriani, Tiara Sella; Murwani, Anis Endang Sri; Indria, Indria
Multidisciplinary Journals Vol. 1 No. 1 (2024): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i1.346

Abstract

This research aims to find out how the netnography study on Deddy Corbuzier's Youtube podcast in the video entitled "Yes I'm not a vaccine!!!". Let's Debate!". This research is a qualitative study using the netnography method. In this study, the authors selected 100 (one hundred) out of ten thousand comments based on comments that received many likes and comments that were most mentioned by netizens. Then make coding which then produces 24 (twenty four) abstractions which are then formed into 5 (five) themes or categories by the author. The theory used in this research is computer mediated communication (CMC). The results showed that after watching this podcast video, many netizens' perspectives changed and became more positive about the Covid-19 vaccination. As for some categories in the results of this study, namely the category of believing or being pro-vaccine, the category of educated audiences, the category of competent sources, the category of dramatization of true stories, the category of hope or vision (future), netizen comments in this category can be used as evaluation material for the government so that it can improve performance for the better in the future. So that later this research can provide an overview of what kind of culture exists on Deddy Corbuzier's youtube podcast video comment page and also that a video on social media can influence and change the culture. The importance of vaccination for the community is to be able to protect themselves from the risk of being exposed to the corona virus and to increase herd immunity in the community.
Analisis Semiotika Pesan Moral Dalam Iklan Ajinomoto Health Provider Fadhil, Muhammad Rifqi; Murwani, Anis Endang Sri; Putra, Dilmai
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7418

Abstract

This study aims to determine tourism communication management in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. There were four informants in this study, namely the Village Head, Chairman of the Village Representative Body, Chairman of Youth Organization and Secretary of BumDes as the manager of Curug Cay waterfall tourist attraction. Data analysis techniques using qualitative descriptive analysis consisting of data reduction, presentation and conclusions. The results of research on tourism communication management in Bukit Village, Semidang Lagan Subdistrict, Central Bengkulu Regency are seen based on management theory according to George R. Terry (Rosady Ruslan 2006: 158-159) which consists of Planning, Organizing, Actuating and Controlling. It can be seen that the communication management carried out by Bukit Village in the development of special tourism attraction Curug Cay waterfall is already through the development planning mechanism which begins with a plan to build a concrete rebate road, build a restroom, make stairs to the tourist attraction including the construction of parking lots. Organizing all stakeholders is done by conducting annual meetings even twice a year to ensure that each institution, both the village government, BPD, BumDes and the community and youth can carry out their main duties and functions. In the movement carried out by the BumDes, the construction of facilities and infrastructure has been carried out in accordance with the planning. This is done so that every visitor can feel comfortable in traveling. The supervision or evaluation is carried out by the village government and the chairman of the BPD and the community in an annual meeting after hearing reports from the BumDes. Monthly reports by BumDes are also carried out as a form of responsibility for the funds it manages.
Strategi Komunikasi Bisnis Media Online Tribunbengkulu.com Kendy, Komi; Narti, Sri; Murwani, Anis Endang Sri
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7420

Abstract

Competition among media is becoming increasingly fierce. An optimal business communication strategy is needed to grow and maintain existence. The purpose of this research is to understand the business strategies implemented by Tribunbengkulu.com, which is one of the local online media outlets in Bengkulu Province. The research was conducted using a qualitative descriptive research method. Data collection techniques were carried out through observation, interviews, and documentation. The theory used for analysis is the POAC theory. (Planning, Organizing, Actuating, Controlling). The research results show that the business strategy implemented by Tribunbengkulu.com is by strengthening the internal team and expanding the network of clients and readers in Bengkulu Province. (eksternal). Business communication at Tribunbengkulu.com has been going well, as it has positively impacted business revenue growth from 2022 to November 2024. To support the achievement, Tribunbengkulu.com has implemented the POAC model. At the planning stage, the business communication applied involves establishing internal communication strategies, as well as conducting external communication with advertising clients. At the organizing stage, the organization of communication at TribunBengkulu.com is evident from the clear hierarchy of task distribution instructions for each team, supported by adequate equipment resources. Internal communication is organized through faceto-face meetings or using applications that support real-time coordination among team members. Meanwhile, external communication is organized through business teams to manage interactions with advertising clients and editorial teams with the audience, ensuring that the messages conveyed are consistent. At the implementation stage (acting) at TribunBengkulu.com, it involves executing business communication plans, such as news publication, content production, content uploading, monitoring responses to reader comments, and handling advertising client needs. Internally, the implementation is carried out through team assignments. Externally, the implementation includes news promotion activities on social media, audience engagement management, and client services. Control is carried out through monitoring the content that has been produced and uploaded. TribunBengkulu.com uses analytics data to measure audience engagement on social media and the satisfaction level of advertising clients. At the internal level, feedback from employees and weekly or monthly performance reviews are used to assess the effectiveness of communication and make improvements if necessary. .
DOI Komunikasi Pariwisata antara Pemerintah, Pengelola dan Masyarakat dalam Mengembangkan Potensi Wisata Berbasis Kearifan Lokal di Kabupaten Bengkulu Selatan Valentino, Febrian Tomi; Narti, Sri; Murwani, Anis Endang Sri
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4077

Abstract

The development of local wisdom-based tourism in South Bengkulu through the Ayiak Manna Cultural Festival is still incomplete due to the lack of cooperation between the government, managers and the community. The research uses the Pentahelix model using qualitative descriptive methods based on observation, documentation and interviews. Academics were less involved in planning, the industrial sector did not collaborate enough with government, the arts community received limited guidance, and the media carried out limited promotion. Therefore, academics support research-based policies, industry promotes culture through innovations such as Sekundang batik, arts groups will preserve traditions, the government organizes festivals and the media increases visibility. Better collaboration is needed to support local cultural preservation and economic development. Further research is recommended using quantitative methods to measure the effectiveness of the Pentahelix model.
The Role of Women in Village Development in Dusun 001 Pasar Pedati Village, Pondok Kelapa Sub-District, Bengkulu Tengah Regency Risdiyanto, Bayu; Murwani, Anis Endang Sri; Lorita, Evi; Imanda, Antonio; Amin, Bando; Wahyudi, Agusman; Putri, Rahayu; Popytasari, Popytasari; Ferdinand, M.
Indonesia Berdaya Vol 2, No 2: July 2021
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20211133

Abstract

This community service project aims to enhance the role of women in village development, particularly in Dusun 001, Pasar Pedati Village, Pondok Kelapa Sub-district, Central Bengkulu Regency. The program stems from the awareness of women's contributions to non-physical development such as family economy and education, as well as underutilized local potential. Through observation, interviews, and group discussions, the project identified key issues faced by local women, including limited distribution access for MSME products, lack of digital literacy, and high rates of early marriage. The outcomes include recommendations for training programs, digital media utilization, and scholarship information sharing. This activity is expected to be the starting point for sustainable, locally-based women empowerment
Penggunaan Fintech Bagi Pelaku Usaha Mikro dan Menengah (UMKM) dalam Mengembangkan Usaha di Pesisir Pantai Kota Bengkulu Murwani, Anis Endang Sri; Yanto, Yanto; Fisabilillah, Fahri; Dianthi, Martha Heriniazwi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4460

Abstract

Advances in digital technology in Indonesia have driven significant transformation in the financial sector, one of which is through financial technology (fintech). This study aims to explore the role of fintech in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in the coastal area of Bengkulu City. The research uses a qualitative approach with observation, interviews, and documentation methods. The theory used is the public relations role theory by Cutlip, Center, and Broom (2006), which includes public opinion evaluation, organizational policy identification, and public relations activity planning. The results of the study indicate that fintech provides various benefits, such as ease of access to financial services, efficiency in financial management, and increased competitiveness of MSMEs. Solutions such as digital wallets, QR code-based payments, and microfinance help business actors overcome limitations in access to conventional banking. However, challenges such as low digital literacy, limited access to technology, high transaction costs, and inadequate internet infrastructure remain major obstacles.
Co-Authors Amin, Bando Antonio Imanda, Antonio Destriani, Tiara Sella Evi Lorita, Evi Fadhil, Muhammad Rifqi Ferdinand, M. Fisabilillah, Fahri Indria, Indria Kendy, Komi Martha Heriniazwi Dianthi Popytasari, Popytasari Putra, Dilmai Putri, Rahayu Risdiyanto, Bayu Sri Narti, Sri Valentino, Febrian Tomi Wahyudi, Agusman YANTO YANTO