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All Journal PLAKAT : Jurnal Pelayanan Kepada Masyarakat TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Arifin, Anwar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sosialisasi Strategi UMKM untuk Menghadapi Pasar Global yang Serba Modern dan Mempersiapkan Diri Menyambut IKN Mursalim, Andi; Arifin, Anwar; Sukiman, Sukiman; Laeli, Husnul; Pratama, Andi Angga Putra Nara
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 5, No 1 (2023): Volume 5, Nomor 1 Juni Tahun 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v5i1.12429

Abstract

The purpose of this socialization is aimed at knowing superior products that can enter the modern market and identifying the potential of products in Martadinata Village. Helping MSME players be able to make strategies to face the modern global market, namely providing knowledge and preparing to welcome the capital of the archipelago. MSMEs are considered to be one of the strongest business sectors in facing the global crisis. However, it does not rule out the possibility that MSMEs are unable to face this situation considering the global market is not an easy thing. Therefore, it is very important for MSMEs to build the right strategy in developing their business in order to be able to compete in facing the global market. MSMEs are managed by the community with funds from the government through investment programs provided by the government. This effort has a positive influence on the development of an area.Tujuan Sosialisasi ini ditujukan untuk mengetahui produk unggulan yang bisa memasuki pasar modern dan mengidentifikasi potensi produk yang ada di desa Martadinata. Membantu pelaku UMKM mampu membuat strategi menghadapi pasar global yang serba modern yakni memberi pengetahuan  dan menyiapkan diri menyambut Ibu Kota Nusantara. UMKM dinilai menjadi salah satu sektor usaha terkuat dalam menghadapi krisis global. Meski demikian, tak menutup kemungkinan bahwa UMKM tidak mampu menghadapi situasi tersebut mengingat pasar global bukanlah hal yang mudah. Maka dari itu, sangat penting bagi UMKM untuk membangun strategi yang tepat dalam mengembangkan usahanya agar mampu bersaing dalam menghadapi pasar global. UMKM yang di kelola masyarakat dengan dana dari pemerintah melalui program penanaman modal yang di berikan oleh pemerintah. Usaha ini memiliki pengaruh positif terhadap pembangunan suatu daerah.
PENGARUH INOVASI PRODUK DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI PADA “CAFÉ TENTANG KOPI” Ananda, Theresia; Riana, Ausy; Arifin, Anwar
Tinta Nusantara 2018 Vol.1 Vol 10 No 2 (2024): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v10i2.159

Abstract

The purpose of this study was to determine the buying interest of the café about coffee in Sangatta through the variables of product innovation and perceived product quality. The existence of a café about coffee today is not only a place to spend time while enjoying a cup of coffee, but also as a meeting place to share information about the condition of the surrounding environment and has become a lifestyle for the community. From the results of the analysis of the discussion conducted by the author, the research results show that simultaneously product innovation and perceived product quality have an effect on buying interest in cafes about coffee and partially perceived product quality has a significant effect on buying interest. However, product innovation does not have a significant effect on buying interest in cafes about coffee in Sangatta, while the simultaneous effect of product innovation, perceived product quality has a significant effect on buying interest
PENGARUH INOVASI PRODUK DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI PADA “CAFÉ TENTANG KOPI” Ananda, Theresia; Riana, Ausy; Arifin, Anwar
Tinta Nusantara 2018 Vol.1 Vol 11 No 1 (2025): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v11i1.170

Abstract

The purpose of this study was to determine the buying interest of the café about coffee in Sangatta through the variables of product innovation and perceived product quality. The existence of a café about coffee today is not only a place to spend time while enjoying a cup of coffee, but also as a meeting place to share information about the condition of the surrounding environment and has become a lifestyle for the community. From the results of the analysis of the discussion conducted by the author, the research results show that simultaneously product innovation and perceived product quality have an effect on buying interest in cafes about coffee and partially perceived product quality has a significant effect on buying interest. However, product innovation does not have a significant effect on buying interest in cafes about coffee in Sangatta, while the simultaneous effect of product innovation, perceived product quality has a significant effect on buying interest
Co-Authors Ananda, Theresia Laeli, Husnul Mursalim, Andi Pratama, Andi Angga Putra Nara riana, ausy Sukiman Sukiman