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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Aplikasi Bisnis
Masreviastuti, Masreviastuti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Influence Of Customer Relationship Management And Service Quality On Customer Loyalty At JNE Pendowo Branch Safitri, Nurlita Endah; Masreviastuti, Masreviastuti
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i01.517

Abstract

Technological developments have a major influence on people's lives. In its development, shipping companies are also growing rapidly. In the company's marketing strategy, the existence of customer relationship management (CRM) and service quality is an attraction to maintain customer loyalty. The purpose of this study was to examine the influence of customer relationship management variables and service quality on customer loyalty at JNE Pendowo Branch among university students in Malang. The research approach used a quantitative explanatory research approach. Data collection was carried out by distributing questionnaires to 100 respondents who met the research criteria. This research used a purposive sampling technique. The data analysis technique used was descriptive analysis, validity test, reliability test, classic assumption test, and hypothesis testing. The results of this study indicate that customer relationship management and service quality have a positive and significant effect partially or simultaneously on customer loyalty at JNE Pendowo Branch. From this research, it is hoped that JNE Pendowo Branch can maintain and improve customer relationship management and service quality. So, that customers are more loyal to make purchases.
The Effect Of Trust And Satisfaction On Customer Loyalty Of Ms Glow Skincare Products (Study On Malang City Students) Ulya, Anisah Dien; Masreviastuti, Masreviastuti
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v2i2.519

Abstract

In the current era of globalization, the development of beauty industry especially skin care is increasing from year to year. With the increasing growth of the beauty industry, business owner must be able to change their products, so that companies are able to maintain the trust and satisfaction of their customers. That way, customers will become loyal to a product. This study aims to analyze the effect of trust and quality satisfaction on customer loyalty for Ms Glow's skin care products. This research was a quantitative explanatory research. The data collection uses a questionnaire which is distributed to 100 respondents who had purchased. This research used a purposive sampling technique. The data analysis used was multiple linear regression analysis and hypothesis testing. The results of this study indicate that trust has a positive but not significant effect on customer loyalty and satisfaction has a positive and significant effect partially or simultaneously on customer loyalty for MS Glow skincare products (a study on university students in Malang City). From the results of this study can be concluded that the variables of trust and satisfaction have a positive effect on customer loyalty. It is hoped that Ms Glow can increase and maintain the trust and satisfaction of their customers, so that customer loyalty is maintained and sales is increased.
BIMBINGAN IMPLEMENTASI SERVANT LEADERSHIP PADA IBU-IBU PKK RW O3 KELURAHAN KETAWANGGEDE MALANG Masreviastuti, Masreviastuti; Himmah, Mahmudatul; Helmy, Abdullah; Aini, Lilies Nur; Fauziah, Fauziah; Nurtjahjani, Fullchis
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i1.1224

Abstract

Pemimpin memiliki peran kunci dalam menjaga kelangsungan organisasi melalui upaya menggerakkan segenap personil sesuai tanggungjawab yang diemban, terlebih ketika diperhadapkan pada kemajuan dan perubahan dewasa ini semakin memposisikan pentingnya pemimpin. Konstribusi dari masing-masing anggota dapat dipicu oleh peran pemimpin dan kesadaran dari setiap anggota. RW 03 Kelurahan Ketawang Gede jumlah anggota PKK yang terdiri dari Ibu-ibu yang jumlahnya 30 orang dengan profesi 90%: wirausaha, 10% Karyawan Swasta dan PNS usia antara 25-50 tahun dimana mereka harus berperan aktif dalam pelaksanaan program PKK. Oleh karena itu perlu adanya bekal Ilmu Pengetahuan dan Ketrampilan Kepemimpinan bagi PKK RW 03 Kelurahan Ketawang Gede Kel Lowokwaru untuk dapat membentuk dan memiliki jiwa servant leadership. Berdasarkan hasil kegiatan yang telah dilaksanakan dapat disimpulkan bahwa kegiatan pengabdian Bimbingan dan Pelatihan Tentang Implementasi Servant Leadership untuk Pemberdayaan PKK RW 03 Kelurahan Ketawang Gede Kecamatan Lowokwaru di Kota Malang telah berhasil dilaksanakan. Hal ini dapat dilihat pada peningkatan presentase peringkat 1 sebelum dan sesudah pemberian materi yang meningkat dari 19% menjadi 63%, dimana peringkat 1 berarti peserta memiliki pengetahuan lebih tentang servant leadership. Selanjutnya terjadi penurunan presentase pada peringkat 2 dan peringkat 3 dimana dalam hal ini hanya tersisa 22% dan 14% peserta yang memiliki pengetahuan rata-rata dan pengetahuan rendah tentang servant leadership 
PENGARUH GAYA HIDUP DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH Faizah, Hanif; Masreviastuti, Masreviastuti
Jurnal Aplikasi Bisnis Vol. 4 No. 2 (2018)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan Islamic Branding secara parsial dansimultan terhadap keputusan pembelian produk WARDAH.Penelitian ini merupakan penelitian kuantitatif. Populasi penelitian ini adalah mahasiswi D-IV Manajemen Pemasaran Politeknik Negeri Malang. Data dikumpulkan dengan menyebarkan kuesioner kepada 69 responden yang dijadikan sampel menggunakan teknik purposive sampling. Analisa data yang digunakan adalah regresi linier berganda, uji t dan uji F. Hasil penelitian ini menunjukkan bahwa: (1) Gaya hidup berpengaruh positif terhadap kuputusan pembelian. (2) Islamic Branding berpengaruh positif terhadap keputusan pembelian. (3) Gaya hidup dan Islamic Branding secara simultan berpengaruh positif terhadap keputusan pembelian. (4) Besarnya pengaruh gaya hidup dan Islamic Branding terhadap keputusan pembelian (Adjusted R Square) adalah sebesar 38%.
PELATIHAN PEMASARAN PUDING MELALUI MEDIA SOSIAL BAGI IBU-IBU WARGA ASRAMA BRIMOB AMPELDENTO KABUPATEN MALANG Wahyu, Ellyn Eka; Herijanto, Pudji; Masreviastuti, Masreviastuti; Hasan, Halid; Suyono, Ahmad
Dharma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v1i2.4053

Abstract

Since 2018, social media had grown very rapidly. But in facts, this potential had not been maximized because according to APJII data, only 1.9 percent of people use social media to increase their income through selling online. In the Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang, there are many wives of soldiers who was housewives that did not have  any skills and also had income  steadyness. In addition, the second problem was that there are many wives of soldiers that only know about using social media as an activity to expand their friends. They also did not understand how to use social media as a tools of promoting and selling products, so it was hoped that it could be a source of additional income for the soldier's wife. From this problems, the Community Service Team (PkM) provided an alternative by giving a training to sold  various Pudding Product Marketing Training by using Instagram social media so that the markets will be wider. All participants were able to practice from the training results, by selling  products such as cakes and puddings through Instagram social media to the general public. We  also hoped that they could increased the income in the future.
Co-Authors Aini, Lilies Nur Faizah, Hanif Fauziah Fauziah Hasan, Halid Helmy, Abdullah Herijanto, Pudji Himmah, Mahmudatul Nurtjahjani, Fullchis Safitri, Nurlita Endah Suyono, Ahmad Ulya, Anisah Dien Wahyu, Ellyn Eka