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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique Buletin Poltanesa Multicience INTELEKTIVA Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Komunikasi, Masyarakat Dan Keamanan
ASIMA OKTAVIA SITANGGANG
UNIVERSITAS BHAYANGKARA JAKARTA RAYA
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Multicience

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THE MEANING OF ADVERTISING 'AQUA LIFE' IN THE SEMIOTIC PERSPECTIVE OF ROLAND BARTHES ASIMA OKTAVIA SITANGGANG
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 01 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -APRIL EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The purpose of this study was to determine the meaning of AQUA LIFE #Bijak Plastics advertising. The ad is trying to move consumers to campaign about reducing plastic waste, by using 100% recycled plastic. By using Roland Barthes's semiotic analysis method, the writer found several meaning constructions of AQUA LIFE #BijakBerplastik with 60 seconds duration. This ad not only invites consumers to contribute to continuing the good for the earth by reducing plastic waste but also reinforces the construction of its branding strategy which is reflected in two main myths: (1) Aqua's consistency in providing services and building customer loyalty; (2) Aqua's brand personality that is pure, committed and cares for the environment.
Co-Authors Annisa Eka Syafrina Dian Sukmawati Imaddudin, Imaddudin Sukmawati, Dian Syafrina, Annisa Eka Wichitra Yasya