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VISUAL MARKETING TRANSFORMATION OF SOUTH JAKARTA UMKM THROUGH THE IMPLEMENTATION OF CANVA ON THE QUALITY OF PROMOTION AS A BUSINESS COMPETITOR Fahririn, Fahririn; Siti Aminatu Zuhria
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3172

Abstract

The digital era requires MSMEs to adapt visual marketing strategies in order to remain competitive. The digital era requires MSMEs to adapt visual marketing strategies in order to remain competitive. MSMEs in South Jakarta face significant challenges in optimizing social media as a promotional platform, particularly in creating engaging and professional visual content. Limited financial resources and low digital literacy are the main barriers to accessing professional graphic design services. This study aims to analyze the impact of implementing the Canva platform on improving the quality of promotions and competitiveness of SMEs in the Jagakarsa area of South Jakarta, as well as identifying the factors influencing the success of visual marketing transformation. The study uses a qualitative approach with a community service method through three stages: preparation (comprehensive survey and stakeholder coordination), implementation (face-to-face training with a modular format), and evaluation (impact monitoring through structured questionnaires and in-depth interviews). The program involved 48 SMEs focused on the culinary and handicraft sectors. The implementation of Canva demonstrated a significant improvement in the quality of SME promotional materials. There was heterogeneity in adoption levels influenced by learning motivation, resource availability, and integration with existing business processes, resulting in compelling visual outputs and cost savings compared to professional design services. SMEs that successfully integrated visual marketing into their routine operations demonstrated higher sustainability of use. The Canva platform has proven effective as a solution for democratizing graphic design for SMEs, providing affordable access to professional tools and enhancing competitiveness in the digital marketing ecosystem.
Digital Transformation of Whistleblower Legal Protection in Eradicating Corruption in Indonesia Fahririn, Fahririn; MY, Ani Siska; Nut, Nut
Journal Evidence Of Law Vol. 4 No. 3 (2025): Journal Evidence Of Law (Desember)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jel.v4i3.1742

Abstract

Digital transformation has transformed the Indonesian corruption eradication landscape, creating a paradox where technology facilitates new modes of corruption while providing innovative solutions for detection and prevention. Research purpose: the challenges of legal protection for whistleblowers in the digital era, particularly the unpreparedness of conventional systems to face cyber threats. The research method uses a normative legal approach with a statutory approach and a case approach, analyzing regulations related to whistleblower protection and empirical cases such as Eko Sulistyo, who experienced a massive digital attack. Data sourced from primary, secondary, and tertiary legal materials were analyzed descriptively, comparatively, prescriptively, and through gap analysis. The discussion reveals that although the Corruption Eradication Commission (KPK) has developed the JAGA and GOL digital platforms, the Indonesian legal framework still has fundamental weaknesses: the absence of conflict of interest regulations, a weak data security system, the absence of post-protection phase regulations, limited economic protection, and the absence of a unified database. The study concludes that the digital transformation of whistleblower protection requires a holistic approach that integrates technological, legal, and social aspects, including regulatory reformulation to accommodate digital threats, the development of robust cybersecurity infrastructure, and the development of a comprehensive and sustainable protection system.
Law Enforcement of Spatial Planning Violations to Support Investment Balance and Environmental Sustainability in the Special Capital Region of Jakarta Nugroho, Wahyu; Syahruddin, Erwin; Fahririn, Fahririn
Pandecta Research Law Journal Vol. 19 No. 1 (2024): June, 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/pandecta.vol19i1.647

Abstract

This study addresses two primary research questions: first, what monitoring mechanisms has the government implemented for business actors regarding spatial use in Jakarta? Second, how is law enforcement concerning spatial planning violations in Jakarta oriented toward environmental sustainability? The objective of this research is to analyze both the supervisory mechanisms and the enforcement practices related to spatial planning violations, aiming to balance investment interests with environmental sustainability in Jakarta. The methodology employed includes normative and empirical juridical research, involving an inventory of relevant regulations and an examination of their enforcement in practice. Data collection is conducted through a sociolegal approach, involving interviews with local government officials and employing qualitative descriptive analysis. The findings reveal that the government’s monitoring mechanisms for business actors in Jakarta involve both active and passive supervision. Passive supervision includes responding to public complaints and reviewing issued permits, such as Environmental Impact Analyses (Analisis Mengenai Dampak Lingkungan, AMDAL). Additionally, preventive measures are implemented through AMDAL and other environmental permits, alongside ongoing environmental monitoring efforts. Active supervision involves field inspections based on a random sampling system of various business activities. Regarding law enforcement for spatial planning violations oriented towards environmental sustainability, the study finds that administrative sanctions are applied, including written warnings, building seizures, demolitions, and the closure of water channels. These sanctions are administered progressively, and law enforcement also integrates community participation.
Edukasi kewirausahaan pentingnya pengemasan dan label produk di desa Wisata Cikolelet Ratnasari, Kania; Utami, Annisa Retno; Fahririn, Fahririn; MY, Ani Siska; Nasution, Evi Syafrida
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21287

Abstract

Abstrak Produk usaha di Desa Wisata Cikolelet, berpotensi untuk dikenal konsumen secara luas. Namun permasalahan yang terjadi produk tersebut belum konsisten dalam penggunaan kemasan dan label pada produk. Tujuan dari kegiatan ini memberikan edukasi pentingnya pengemasan produk dan memberikan edukasi pentingnya penggunaan label pada produk. Kegiatan ini dilakukan kepada 8 peserta yang semuanya adalah ibu rumah tangga yang terdiri dari usaha emping, jamur tiram dan kerupuk gadung. Metode kegiatan yang digunakan dengan mengidentifikasi pemasalahan dengan cara wawancara dan observasi, kemudian dilanjutkan dengan edukasi dan pelatihan serta evaluasi dengan pre-test dan post-test. Hasil dari kegiatan ini peserta mendapatkan pengetahuan baru terkait pengemasan dan label produk yang baik, serta masukan untuk pengembangan yang lebih baik lagi, sedangkan dari hasil pre-test dan post-test terdapat perubahan dari yang sebelumnya peserta belum memahami hingga lebih memahami penggunaan kemasan dan label. Kata kunci: kewirausahaan; pengemasan produk; label produk; desa wisata; cikolelet. Abstract Business products in the Cikolelet Tourism Village have the potential to be widely known to consumers.  However, the problem with this product is that it is not consistent in the use of packaging and labels on the product.  This activity aims to provide education on the importance of product packaging and provide education on the importance of using labels on products.  This activity was carried out for 8 participants, all of whom were housewives, consisting of emping businesses, oyster mushrooms, and gadung crackers.  The activity method used is to identify problems using interviews and observations, then continue with education and training as well as evaluation with pre-test and post-test.  As a result of this activity, participants gained new knowledge regarding good product packaging and labels, as well as input for better development, while from the results of the pre-test and post-test, there were changes from what previously participants did not understand to better understanding the use of packaging and labels. Keywords: entrepreneurship; product packaging; product label; tourism village; cikolelet.