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VISUAL MARKETING TRANSFORMATION OF SOUTH JAKARTA UMKM THROUGH THE IMPLEMENTATION OF CANVA ON THE QUALITY OF PROMOTION AS A BUSINESS COMPETITOR Fahririn, Fahririn; Siti Aminatu Zuhria; Yuherman
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3172

Abstract

The digital era requires MSMEs to adapt visual marketing strategies in order to remain competitive. The digital era requires MSMEs to adapt visual marketing strategies in order to remain competitive. MSMEs in South Jakarta face significant challenges in optimizing social media as a promotional platform, particularly in creating engaging and professional visual content. Limited financial resources and low digital literacy are the main barriers to accessing professional graphic design services. This study aims to analyze the impact of implementing the Canva platform on improving the quality of promotions and competitiveness of SMEs in the Jagakarsa area of South Jakarta, as well as identifying the factors influencing the success of visual marketing transformation. The study uses a qualitative approach with a community service method through three stages: preparation (comprehensive survey and stakeholder coordination), implementation (face-to-face training with a modular format), and evaluation (impact monitoring through structured questionnaires and in-depth interviews). The program involved 48 SMEs focused on the culinary and handicraft sectors. The implementation of Canva demonstrated a significant improvement in the quality of SME promotional materials. There was heterogeneity in adoption levels influenced by learning motivation, resource availability, and integration with existing business processes, resulting in compelling visual outputs and cost savings compared to professional design services. SMEs that successfully integrated visual marketing into their routine operations demonstrated higher sustainability of use. The Canva platform has proven effective as a solution for democratizing graphic design for SMEs, providing affordable access to professional tools and enhancing competitiveness in the digital marketing ecosystem.
Law Enforcement of Spatial Planning Violations to Support Investment Balance and Environmental Sustainability in the Special Capital Region of Jakarta Nugroho, Wahyu; Syahruddin, Erwin; Fahririn, Fahririn
Pandecta Research Law Journal Vol. 19 No. 1 (2024): June, 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/pandecta.vol19i1.647

Abstract

This study addresses two primary research questions: first, what monitoring mechanisms has the government implemented for business actors regarding spatial use in Jakarta? Second, how is law enforcement concerning spatial planning violations in Jakarta oriented toward environmental sustainability? The objective of this research is to analyze both the supervisory mechanisms and the enforcement practices related to spatial planning violations, aiming to balance investment interests with environmental sustainability in Jakarta. The methodology employed includes normative and empirical juridical research, involving an inventory of relevant regulations and an examination of their enforcement in practice. Data collection is conducted through a sociolegal approach, involving interviews with local government officials and employing qualitative descriptive analysis. The findings reveal that the government’s monitoring mechanisms for business actors in Jakarta involve both active and passive supervision. Passive supervision includes responding to public complaints and reviewing issued permits, such as Environmental Impact Analyses (Analisis Mengenai Dampak Lingkungan, AMDAL). Additionally, preventive measures are implemented through AMDAL and other environmental permits, alongside ongoing environmental monitoring efforts. Active supervision involves field inspections based on a random sampling system of various business activities. Regarding law enforcement for spatial planning violations oriented towards environmental sustainability, the study finds that administrative sanctions are applied, including written warnings, building seizures, demolitions, and the closure of water channels. These sanctions are administered progressively, and law enforcement also integrates community participation.
Reformulation of Legal Protection Policies for Environmental Activists Against Criminalization in the Digital Space: Perumusan Ulang Kebijakan Perlindungan Hukum bagi Aktivis Lingkungan Hidup Terhadap Kriminalisasi di Ruang Digital Deswat, Yoga; Yuherman, Yuherman; Fahririn, Fahririn; Nugroho, Wahyu
Mendapo: Journal of Administrative Law Vol. 7 No. 2 (2026): (2026)
Publisher : Fakultas Hukum Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/mendapo.v7i2.52520

Abstract

The criminalization of environmental activists through the application of the Electronic Information and Transactions Law reflects the tension between the protection of freedom of expression and the use of criminal law in the digital sphere. This study aims to analyze the application of hate speech provisions in the Daniel Tangkilisan case, evaluate the effectiveness of legal safeguards against lawsuits or criminal proceedings intended to suppress public participation in environmental matters, and formulate the direction of legal policy reform for the protection of environmental activists. This research employs normative legal research using statutory, case, and conceptual approaches. The analysis is conducted through a systematic and teleological interpretation of legislation, judicial decisions, and legal doctrines. The findings reveal divergent judicial paradigms between the Jepara District Court and the Semarang High Court in interpreting freedom of expression and public participation. The Jepara District Court adopted a formalistic approach, whereas the Semarang High Court applied a constitutional approach that recognized the protection of environmental defenders. The study further finds that the safeguards provided under the Environmental Protection and Management Law and the Supreme Court Regulation on the Adjudication of Environmental Cases remain ineffective due to the absence of procedural mechanisms within the criminal justice system. The novelty of this study lies in integrating the analysis of two judicial decisions arising from the same case with the formulation of an early-case screening model as a legal mechanism to protect public participation in the digital space. The findings contribute to the development of legal policies grounded in ecological democracy and the protection of citizens’ constitutional rights.