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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Creative Business Jurnal Ekonomi, Manajemen, Akuntansi
Eva Fitria
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Measuring Image through House Design Approach and Resident Satisfaction of Puri Al-Fatih Residential Covid-19 Pandemic Time Suri Nurmawan Sipahutar; Pristiyono Pristiyono; Eva Fitria; Mulkan Ritonga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2178

Abstract

The purpose of this study is to measure the marketing concept applied by the management of Puri Al-Fatih Housing through the house design approach and occupant satisfaction and accommodation to the image of Puri Al-Fatih Housing. The sample used is 70 people who are residents who live in Puri Al-Fatih Housing. Measurement of the instrument was carried out thoroughly with validity and reliability tests. The data analysis technique used path analysis (SPSS and Amos). The results of the study found that the house design variable had a significant effect on the occupant satisfaction variable with a coefficient of 0.540> 0.05. The home design variable has a significant effect on the image variable with a path coefficient between 0.460 > 0.05. Finally, the occupant satisfaction variable has a significant effect on the image variable with a path coefficient of 0.277> 0.05. The implication of this research shows that the house design variable has a coefficient value compared to other tested variables so that the home design variables can be shown which can be the right variables in measuring occupant satisfaction and image.
Pengaruh Customer Experience dan Customer Value Terhadap Customer Loyalty Junita Lubis; Munawarah Munawarah; Eva Fitria; Aulia Indra; Bayu Eko Broto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4820

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer experience dan customer value terhadap customer loyalty. Penelitian ini merupakan penelitian deskriftif. Hasil penelitian menunjukkan bahwa Customer Experience berpengaruh positif dan signifikan terhadap Customer loyalty pada Suzuya Rantauprapat dengan nilai t1 hitung sebesar 2,889 > ttabel sebesar 1,661 dengan signifikansi 0,005 < 0.005. Customer Value berpengaruh positif dan signifikan terhadap Customer lotyalty pada suzuya Rantauprapat dengan nilai t2 hitung sebesar 3,524 > ttabel sebesar 1,661 dengan signifikansi 0,001 < 0.005, Costumer Experience dan Customer Value berpengaruh secara positif dan signifikan secara simultan terhadap Customer loyalty pada Suzuya Rantauprapat dengan nilai Fhitung sebesar 78,661 < dari Ftabel 3.09 dengan taraf signifikansi 0.000 < 0,05 pada taraf kepercayaan 95% dan Alpha 5%.
Pengaruh Customer Trust dan Customer Statisfaction Terhadap Loyalitas Pelanggan Pada Toko Sembako Ranto Eva Fitria; Novrihan Leily Nasution
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2240

Abstract

This research aims to determine the influence of Customer Trust and Customer Statisfaction on Customer Loyalty at the Ranto Grocery Store. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive type of research by distributing questionnaires to 87 respondents, while the population used in this research were loyal customers at the Ranto grocery store. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The research results show that customer trust and customer satisfaction have a positive and significant effect on customer loyalty both simultaneously and partially
Co-Authors Aulia Indra Bayu Eko Broto Junita Lubis Munawarah Munawarah Novrihan Leily Nasution Pristiyono Pristiyono Ritonga, Mulkan Suri Nurmawan Sipahutar