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All Journal Jurnal Pengabdian Magister Pendidikan IPA Journal Economic and Strategy (JES) Cakrawala: Jurnal Pengabdian Masyarakat Global Journal of Management and Creative Business Jurnal Kabar Masyarakat Jurnal Ekonomi, Akuntansi dan Perpajakan
Novrihan Leily Nasution
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Management and Creative Business

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Pengaruh Customer Trust dan Customer Statisfaction Terhadap Loyalitas Pelanggan Pada Toko Sembako Ranto Eva Fitria; Novrihan Leily Nasution
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2240

Abstract

This research aims to determine the influence of Customer Trust and Customer Statisfaction on Customer Loyalty at the Ranto Grocery Store. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive type of research by distributing questionnaires to 87 respondents, while the population used in this research were loyal customers at the Ranto grocery store. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The research results show that customer trust and customer satisfaction have a positive and significant effect on customer loyalty both simultaneously and partially
Co-Authors Andi Lala Syahputra Anita Sri Rejeki Hutagaol Ashari Efendi Aulia Indra Dodi Kurniawan Eva Fitria Junita Lubis Karimi Karimi Mena Sari Nelly Nelly Reni Ariska Rizkha Maulana Rizky Maulana Syafitri , Zalikha Zalikha