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All Journal Jurnal Analisis Bisnis Ekonomi Jurnal Pengabdian Masyarakat Bangsa Jurnal Analisis Bisnis Ekonomi
Syahnur, Muh Haerdiansyah
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Customer Experience Factor Analysis Towards Customer Satisfaction Online Shopping Syahnur, Muh Haerdiansyah; Basalamah, Jafar; Gani, Ackhriansyah Ahmad
Jurnal Analisis Bisnis Ekonomi Vol 18 No 2 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v18i2.3822

Abstract

Internet based business leads to high intencity of e-commerce usage. One of the strategics that focused on customer service also known by providing WOW Experience can determine satisfaction with service quality. This research was conducted to customers who have made transactions in e-commerce to see how much influence factors of the customer experience towards e-customer satisfaction. The research method was conducted with an explanatory quantitative approach. The results show that the eight dimensions of customer experience that used in this study simultaneously affected 68.7%. The partial test shows that the Personalize dimension is the most dominant. So, the company is expected to be able to give the impression of customers can be recognized by the presence of e-commerce used.
Pelatihan Pembuatan Akun Sosial Media Serta Penjualan Berbasis Elektronik Dalam Meningkatkan Hasil Jual Olahan Produk Basalamah, Jafar; Syahnur, Muh Haerdiansyah; Ashoer, Muhammad; Bahari, Andi Faisal
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 9 (2023): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i9.422

Abstract

Pelaku industri rumah tangga memiliki kendala dalam bidang pemasaran dan penjualan hasil olah produk, karena sebagian besar hanya dipasarkan melalui mulut ke mulut dan masih memasarkan produknya di wilayah lokal saja dan secara tradisional. pesatnya media teknologi informasi dan komunikasi yang saat ini sudah menjangkau sampai ke pelosok di wilayah kabupaten Pangkep. Kemajuan ini menjadi peluang dalam memasarkan usaha yang digeluti oleh para UMKM yang berada di desa Padanglampe, kabupaten Pangkep. Kegiatan pengabdian ini terfokus pada bagaimana pengelolaan pemasaran pada UKM desa padanglampe dengan memanfaatkan media sosial khususnya facebook, dan Instagram. Hasil dilapangan menunjukkan bahwa para pelaku industry rumah tangga masih bingung dan belum memahami cara memanfaatkan media sosial sebagai platform jual beli. Pengabdian ini juga memiliki keterbatasan dilapangan seperti kendala jaringan, sehingga kami menyarankan agar pemerintah daerah dapat memfasilitasi untuk perbaikan sarana prasarana.
Customer Experience Factor Analysis Towards Customer Satisfaction Online Shopping Syahnur, Muh Haerdiansyah; Basalamah, Jafar; Gani, Ackhriansyah Ahmad
Jurnal Analisis Bisnis Ekonomi Vol 18 No 2 (2020)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v18i2.3822

Abstract

Internet based business leads to high intencity of e-commerce usage. One of the strategics that focused on customer service also known by providing WOW Experience can determine satisfaction with service quality. This research was conducted to customers who have made transactions in e-commerce to see how much influence factors of the customer experience towards e-customer satisfaction. The research method was conducted with an explanatory quantitative approach. The results show that the eight dimensions of customer experience that used in this study simultaneously affected 68.7%. The partial test shows that the Personalize dimension is the most dominant. So, the company is expected to be able to give the impression of customers can be recognized by the presence of e-commerce used.
Factors that Increase Work Productivity of Civil Servant at the Dinas Perdagangan Kota Makassar Nasir, Munawir; Syahnur, Muh Haerdiansyah
Jurnal Analisis Bisnis Ekonomi Vol 19 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v19i2.6235

Abstract

The effect of providing income improvement allowances, work discipline, and responsibility on increasing the work productivity of civil servants at the Dinas Perdagangan Kota Makassar is discussed in this study. This research approach uses quantitative data analysis. This study relied on primary data gathered through questionnaires. This study's sample consists of 61 people from the civil servants at the Dinas Perdagangan Kota Makassar. A questionnaire is used to collect data. Data analysis using the Structural Equation Model (SEM) or Partial Least Squares (PLS). The PLS evaluation model is carried out by evaluating both the outer and inner models. According to the findings of this study, the variable of income improvement allowance has a positive and significant effect on increasing work productivity, the variable of work discipline has no positive and significant effect on increasing work productivity, and responsibility has a positive and significant effect on increasing work productivity.
Co-Authors Ashoer, Muhammad Bahari, Andi Faisal Gani, Ackhriansyah Ahmad Nasir, Munawir