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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Gunung Djati Conference Series
Lilis Sulastri
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Effect of Existence Needs, Relatedness Needs, and Growth Needs on Employee Work Productivity Lilis Sulastri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2778

Abstract

The purpose of this study was to determine the effect of Motivation (E.R.G Needs) on Employee Work Productivity, either partially or simultaneously, on employees of the National Aeronautics and Space Agency (LAPAN) Garut Selatan Office. The research method used is descriptive and verification research methods with a quantitative approach. The sampling technique in this study used a non-probability sample with a saturated sample technique, namely 100 employees of the South Garut South Garut National Aeronautics and Space Agency (LAPAN). In the t-test, t count > t table equals 2.209 > 1.9847, with a significance level of 0.005 < 0.05, and ttable equals 2.209 > 1.9847. To sum up, personal needs have an impact on the amount of work people are able to get done t count > t table is 2, > 1.9847 and 0.000 < 0.05 is significant, therefore it may be argued that Relatedness Needs impact Work Productivity. To conclude that growth affects work productivity, we can look at the data and see that the values of t count > t table are 2, > 1.9847 and 0.000 < 0.05. This shows that Existence Needs, Relatedness Needs, and Growth Needs all have an impact on Work Productivity, and the significant value of 0.000 > 0.05 can be deduced from the results of the F test. An R square of 0.299, or 29.9 percent, was derived from the coefficient of determination analysis. Existence, Relatedness, and Growth Needs Affect Work Productivity by 29.9%, whereas Variables Not Examined Affect Work Productivity by 70.1% the remaining. 
STRATEGIC TALENT MANAGEMENT IN ISLAMIC ORGANIZATIONS: BUILDING WORKFORCE RESILIENCE AMID GLOBAL ECONOMIC PROTECTIONISM Akbar Riskal Amani; Muhammad Zaky; Dudang Gojali; Iwan Setiawan; Kadar Nurjaman; Lilis Sulastri
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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This study investigates how Islamic organizations adopt strategic talent management (STM) approaches to build workforce resilience amid the resurgence of global economic protectionism. As protectionist policies reshape labor markets and restrict cross-border opportunities, organizations rooted in Islamic values face unique challenges in sustaining human capital competitiveness. Drawing upon a comprehensive literature review, this paper synthesizes findings from peer-reviewed journals and scholarly works published over the past decade. The review reveals that STM in Islamic contexts must align with core ethical principles such as Shura (consultation), Amanah (trust), and Ihsan (excellence). Resilience is fostered not only through skill development and succession planning but also through spiritual and cultural integration. The findings highlight the increasing relevance of adaptive leadership, inclusive organizational culture, and employee well-being strategies in uncertain economic environments. However, most existing literature fails to explore the intersection between Islamic organizational identity and strategic talent frameworks. This research fills that gap by offering an integrative conceptual analysis of STM in Islamic institutions under global economic stress. The paper concludes by proposing a research agenda for future empirical studies in faith-based organizational resilience. Ultimately, this work contributes to a broader understanding of talent strategy in navigating macroeconomic uncertainty through Islamic organizational perspectives.
TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CULTURE, AND EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF WORK MOTIVATION IN INDONESIAN MANUFACTURING FIRMS Lilis Sulastri; Iman Supratman; Neli Yuliyani; Kadar Nurjaman; Muhammad Aditya Lanika
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study examines the direct and indirect effects of transformational leadership and organizational culture on employee performance, mediated by work motivation, in the context of manufacturing firms in Indonesia. A quantitative, cross-sectional survey design was employed, involving 250 employees from medium- to large-scale manufacturing companies in West Java. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique. The findings indicate that transformational leadership and organizational culture have significant positive effects on work motivation and employee performance. Moreover, work motivation mediates the relationship between both independent variables and employee performance. This research contributes to the existing literature by integrating leadership and organizational culture perspectives into a single model mediated by motivation, particularly in a developing country context. The practical implication of this study is that manufacturing firms should invest in leadership development programs and foster a supportive culture to enhance employee performance through improved motivation.
THE EFFECT OF CAPITAL STRUCTURE, LIQUIDITY, AND PROFITABILITY ON FIRM VALUE: EVIDENCE FROM CONSUMER NON-CYCLICALS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Lilis Sulastri; Iman Supratman; Devani Ainun Pradiva; Ruhenda; Neli Yuliyani
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study examines the effect of capital structure (Debt-to-Equity Ratio), liquidity (Current Ratio), and profitability (Return on Assets) on firm value (Price-to-Book Value) in consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX). Using the latest publicly available financial statements, we conducted an Ordinary Least Squares (OLS) regression. Results show that profitability has a significant positive effect on firm value, capital structure has a positive but marginal effect, and liquidity has a negative but insignificant effect. The findings support the Trade-Off Theory, Agency Theory, and Resource-Based View, highlighting profitability as the most influential factor in determining firm value. Using a cross-sectional sample of seven leading companies in the sector, we employ Price-to-Book Value (PBV) as the proxy for firm value, Debt-to-Equity Ratio (DER) for capital structure, Current Ratio (CR) for liquidity, and Return on Assets (ROA) for profitability. The results, based on Ordinary Least Squares regression, indicate that profitability has the strongest positive relationship with firm value, capital structure exhibits a positive relationship, and liquidity shows a negative association. However, due to the small sample size, the relationships are not statistically significant. The findings offer preliminary evidence and implications for managerial policy and investment analysis in Indonesia’s consumer goods sector.
THE INFLUENCE OF DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS: A STUDY ON THE ONLINE-BASED CULINARY INDUSTRY Kadar Nurjaman; Babay Suhaemi; Heri Sutanto; Rahmawati; Lilis Sulastri
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

The rapid development of digital technology has significantly transformed the marketing landscape, particularly in the culinary industry, where online platforms have become a primary medium for attracting and retaining customers. This study aims to analyze the influence of digital marketing and brand image on purchase decisions in the online-based culinary industry. The research employed a quantitative approach with 200 respondents who had purchased food or beverages through online platforms such as GoFood, GrabFood, and ShopeeFood in Indonesia. Data were analyzed using multiple regression analysis. The results indicate that both digital marketing and brand image have a significant positive influence on purchase decisions. Among the two variables, brand image showed a stronger effect, suggesting that customers’ perceptions and emotional connections with a brand play a crucial role in shaping their purchasing behavior. These findings contribute to the understanding of how online culinary businesses can optimize marketing strategies to enhance brand value and customer loyalty.
THE IMPACT OF DIFFERENTIATION STRATEGY AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE IN THE ECO-FRIENDLY FASHION INDUSTRY Lilis Sulastri; Iir Abdul Haris; Diva Nuraini Purnama; Rizky Indah Putri Christianto; Agung Muhamad Yoransah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

The fashion industry today faces intense competition and growing consumer demand for products that are not only aesthetically appealing but also sustainable. This study aims to analyze the effect of differentiation strategy and product innovation on competitive advantage in eco-friendly fashion companies. A qualitative case study was conducted on Company X, a leading player in Indonesia’s sustainable fashion sector. Data were collected through in-depth interviews, field observations, and company documentation. The data were analyzed descriptively to identify best practices in implementing differentiation and product innovation strategies. The results indicate that the implementation of differentiation strategy, supported by product innovation, significantly enhances competitive advantage, particularly through product value-added, unique design, and eco-friendly brand image.
THE ROLE OF FINANCIAL LITERACY AND EMPLOYEE COMPETENCE IN BUDGET MANAGEMENT EFFICIENCY: AN EMPIRICAL STUDY ON PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA Iman Supratman; Dewi Kurniasari; Dewi Sinta; Aliyyu Aziiza Rochmana; Lilis Sulastri
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

This study investigates the influence of financial literacy and employee competence on budget management efficiency in private higher education institutions in Indonesia. The research employs a quantitative approach with a survey of 120 administrative and financial staff across 15 institutions. Data were analyzed using multiple regression analysis. The results indicate that both financial literacy and employee competence have a significant positive effect on budget management efficiency. These findings suggest that enhancing employees’ financial knowledge and professional skills can substantially improve financial management practices in higher education institutions. Implications for human resource development and financial policy are discussed. The efficiency of budget management is a critical factor determining the operational and strategic success of higher education institutions (HEIs), particularly in the private sector where financial resources are often constrained. This study explores the impact of financial literacy and employee competence on the efficiency of budget management in private HEIs in Indonesia. Drawing on a survey of 120 financial and administrative staff across 15 institutions, this research employs multiple regression analysis to examine the relationships between the variables. Results reveal that financial literacy significantly enhances employees’ ability to plan, monitor, and control budgets, while employee competence including knowledge, skills, and problem-solving abilitiesalso plays a vital role in achieving efficient budget management. The findings underscore the importance of integrating human resource development initiatives with financial management strategies to improve institutional performance. These results contribute to the growing body of knowledge on the interrelation between financial management and human resource competence in higher education, providing practical guidance for policy and managerial decisions.
Co-Authors Agung Muhamad Yoransah Akbar Riskal Amani Aliyyu Aziiza Rochmana Babay Suhaemi, Babay Devani Ainun Pradiva Dewi Kurniasari Dewi Sinta Diva Nuraini Purnama Gojali, Dudang Heri Sutanto Iir Abdul Haris Iwan Setiawan Kadar Nurjaman Muhammad Aditya Lanika Muhammad Zaky Neli Yuliyani Rahmawati Rizky Indah Putri Christianto Ruhenda Supratman, Iman