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All Journal Jurnal EMA (Ekonomi Manajemen Akuntansi) SINTA Journal (Science, Technology, and Agricultural) Jurnal Ilmiah Raflesia Akuntansi Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Fokus Abdimas Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Fitryani, Fitryani
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Nursing Physics Public Health Social Sciences Veterinary

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Journal : Fokus Abdimas

 1 
RE-BRANDING BUMDES KUJATI PERDANA DESA KARANGJATI KECAMATAN PANDAAN KABUPATEN PASURUAN Muliatie, Yurilla Endah; Indrawati, Mei; Fitryani, Fitryani; Pamungkas, Rulan; Rochmawati, Ema; Pratama, Gemilang Kurnia
Fokus ABDIMAS Vol 1, No 1: OKTOBER 2022
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.1.1-5

Abstract

Translator  BUMDES Kujati Perdana with its business, Café Omah Pring is a business entity established by the Karangjati Village government which aims to increase creativity and productive economic business opportunities for the Village community. BUMDES which is located close to the Pandaan toll road exit makes this place has the potential to become a tourist destination or rest area. The lack of branding makes public less familiar with the existence of Café Omah Pring. The method used is introduce Café Omah Pring on social media by inviting influencers. Rebranding process is very important so that consumers know more about Cafe Omah Pring. The importance of recognition is one of the big reasons for people to know and understand a brand better. It is hoped that with the rebranding of Cafe Omah Pring it will be able to compete with other developing businesses or partners.Key words: rebranding, BUMDES, Karangjati, Pandaan, Pasuruan
PEMBERDAYAAN MASYARAKAT UMKM USAHA LENTO DI DESA DRANCANG KABUPATEN GRESIK Abdillah, Khubbi; Fitryani, Fitryani; Nagayomi, Tamara Mutiara; Alfirdaus, Resta Rahma
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.173-177

Abstract

Community empowerment activities were carried out in Drancang Village, Menganti District, Gresik Regency through real work lectures (KKN). The aim of this service is to provide training about digital marketing to residents and assistance in packaging food products to Lento Micro, Small, and Medium Enterprises (MSMEs). The method used in implementing this service is giving direct lectures to residents and providing assistance to MSMEs business locations about improving product quality by packaging food products more attractively and hygienically. The result of this service activity is that residents increasingly understand the concept of digital marketing and are starting to be inspired to become entrepreneurs by utilizing online business. For MSMEs actors, Lento’s business is expected to produce quality food products with attractive packaging and hygiene is maintained.
Co-Authors Abdillah, Khubbi Aditya Surya Nanda Alfin Maulana Alfirdaus, Resta Rahma Endah Muliatie, Yurilla Herdiansyah, Nova Husnul Khatima, Husnul Malik, Shintami Rouwelvia Marhawati Mappatoba Mei Indrawati, Mei Mochamad Syaiful Arif Nagayomi, Tamara Mutiara Novantori, Hafizh Pamungkas, Rulan Pratama, Gemilang Kurnia Rochmawati, Ema Sara, Kartika Dwi Yurilla Endah Muliatie, Yurilla Endah