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All Journal Journal of Managerial Sciences and Studies
Ika Pratiwi, Yeni
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Journal : Journal of Managerial Sciences and Studies

 1 
Top Management, and Relational Capital, "Consumer Decision-Making in Eastern Fast Food: An Urban Surabaya Perspective on Perceived Value and Behavioral Intent Suroso, Adi; Ika Pratiwi, Yeni; Mahjudin, Mahjudin
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.76

Abstract

This study aims to examine: (1) the influence of perceived value on behavioral intentions; (2) the influence of perceived value on consumer satisfaction; (3) the influence of consumer satisfaction on behavioral intentions; and (4) the mediating role of consumer satisfaction in the relationship between perceived value and behavioral intentions. The research population comprises all customers of Surabaya Urban Area. A total of 100 respondents were selected using a convenience sampling technique. Data were collected using a structured questionnaire, and instrument validity and reliability were assessed accordingly. Hypotheses were tested through path analysis, with data processing conducted using the SPSS software. The findings indicate that: (1) perceived value significantly affects behavioral intentions; (2) perceived value significantly influences consumer satisfaction; (3) consumer satisfaction significantly affects behavioral intentions; and (4) consumer satisfaction mediates the relationship between perceived value and behavioral intentions. The study concludes that all proposed hypotheses are empirically supported.
Driving Supply Chain Risk Management: The Critical Roles of Supplier Trust Mahjudin Mahjudin; Ika Pratiwi, Yeni; Suroso, Adi
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.77

Abstract

This study examines the impact of Supplier Trust and top management involvement on enhancing Supply Chain Risk Management (SCRM), with a particular focus on the mediating role of Buyer–Supplier Relationships. The research was conducted among China manufacturing companies operating in East and Central Java, Indonesia. A quantitative approach was employed, utilizing a structured questionnaire to collect data from 44 participating firms. The collected data were analyzed using path analysis to assess both direct and indirect relationships among the variables. The results demonstrate that Supplier Trust and Top Management Involvement have significant and positive impacts on SCRM. Furthermore, both constructs significantly influence the quality of Buyer–Supplier Relationships. In turn, strong Buyer–Supplier Relationships are found to significantly improve the effectiveness of SCRM practices. These findings confirm the importance of fostering trust and leadership engagement at the strategic level, as well as nurturing relational mechanisms between buyers and suppliers to mitigate supply chain risks. The study contributes to the existing body of knowledge by empirically validating the mediating role of Buyer–Supplier Relationships in the link between internal trust and leadership factors and external risk mitigation outcomes. The practical implications suggest that manufacturing firms should invest in trust-building initiatives and engage top management in proactive supply chain risk strategies.
Driving Regional Economic Growth through Tourism Marketing Innovation Mahjudin Mahjudin; Ika Pratiwi, Yeni; Suroso, Adi
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.78

Abstract

The effective marketing of tourism products requires more than mere coordination—it demands strategic and sustained collaboration among stakeholders responsible for tourism development and those directly or indirectly engaged in tourism-related activities. The success of tourism marketing initiatives is strongly influenced by a unified understanding of the strategic role that tourism plays in driving regional economic growth. Prior to the implementation of any marketing strategy, a collective commitment is essential from all relevant parties, acknowledging tourism as a high-yield economic sector and a catalytic driver of regional development and local revenue generation. Recognizing this shared vision enables the formulation of more targeted, inclusive, and sustainable tourism marketing strategies that align with broader economic objectives.
An Empirical Review of Determinants Influencing Firm Collaboration and Their Impact on Competitive Performance Dody Suhermawan; Ika Pratiwi, Yeni; Mahjudin, Mahjudin
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.79

Abstract

Achieving a sustainable competitive advantage is essential for improving marketing performance in highly dynamic business environments. One strategic approach to attaining this objective is through relationship learning, which enables firms to enhance their organizational learning capabilities by facilitating systematic information exchange, fostering shared learning platforms, and aligning behaviors with stakeholder expectations. Relationship learning is not limited to dyadic firm-stakeholder interactions but also encompasses insights obtained from external sources such as scientific publications and academic research. By integrating both internal and external knowledge, firms can develop a comprehensive understanding of their strategic environment, allowing them to formulate more adaptive and effective marketing strategies. The establishment of mutual understanding through continuous collaborative efforts between customers and suppliers serves as a foundation for influencing behavioral alignment and strategic coherence. This dynamic learning process significantly contributes to the development of a firm’s competitive advantage, thereby strengthening its marketing performance over time.
Co-Authors Dody Suhermawan Mahjudin . Mahjudin Mahjudin Suroso, Adi