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This Author published in this journals
All Journal The International Journal of Accounting and Business Society International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat
Hermawan, La Ode Andi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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THE FUNCTION OF WAREHOUSE IN ELEVATED SUPPLY CHAIN: (The case study of farmer’s shallots in East Java) Hermawan, La Ode Andi; Prasetya, Arik; Worokinasih, Saparila
The International Journal of Accounting and Business Society Vol 29, No 1 (2021): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

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Abstract

Purpose — This research aims to evaluate the function of the warehouse in increasing the supply chain of shallot production in East Java Design/methodology/approach - This research uses explanatory research with a quantitative approach. The object of this research was in four districts of East Java at Nganjuk, Kediri, Malang, and Probolinggo which are the centers of shallot production that have similar environmental conditions. The sampling method in this research used multistage proportional random sampling with 200 respondents as a sample of this research. Data analysis uses the path analysis method by software SEM PLS Software 3.0. Findings - The results show that the warehouse has a significant effect on the integrative supply chain variable, the warehouse has no significant effect on the performance Effort variable and the integrative supply chain has a significant effect on the performance efforts variable.Practical Implications - Supply Chain Improvement is greatly influenced by the warehouse but not by performance Efforts.Originality/value - The key aspect of this research is increasing the effectiveness of warehouse operations in the logistics system and integrated supply chain activities as well as improving the performance of businesses focused on horticulture by approaching farmers and partners (traders). This study expands the literature on the function of warehouse utilization in Supply Chain activities so that it has an impact on improving business performance.Keywords: Warehouse, Supply Chain Integration, Performance Efforts
Strategic Marketing in the Development of the Tourism Economy: Meleura Beach Hermawan, La Ode Andi; Rianse, Usman; Batin, Wade Rahma; Rianse, Muhammad Suriyadarman; Ridwan, Ahmad; Sarman, Sarman; Suha, La Ode Muhammad Misran Jumadi
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3802

Abstract

Tourism plays a significant role in the economic development of Indonesia, particularly in areas like Meleura Beach, Muna Regency, Southeast Sulawesi, which offers unique natural landscapes and cultural heritage. However, local MSMEs in the region face challenges in promoting their products and services due to limited digital marketing skills and technological adaptation. This study aims to explore the role of strategic marketing, especially digital marketing, in enhancing the attractiveness of the Meleura Beach tourism destination. A qualitative research approach, combining SWOT analysis and FGDs, was employed to assess the current marketing strategies of MSMEs and their potential for growth. The findings revealed that while businesses possess strengths in their unique products and local resources, many face weaknesses such as insufficient digital marketing capabilities and infrastructure. Opportunities for growth lie in leveraging digital marketing tools and community-based tourism, but threats from competition and regulatory changes remain significant. The study concludes that enhancing digital literacy among MSMEs, supported by government and private sector collaboration, is essential for increasing market reach and competitiveness. It is recommended that MSMEs focus on digital marketing, community involvement, and partnerships with international agencies to ensure long-term growth and sustainability in the global tourism market.
Peningkatan Kompetensi Kewirausahaan Mahasiswa melalui Edukasi Bisnis Era Society 5.0 Berbasis Digital Marketing Utami, Nurul Arsy; Subagio, Eka Kurnia Syawaliyah; Raharjo, Trisusilo; Hermawan, La Ode Andi; Arifuddin, Lisa; Ismail, Muhammad
Jurnal IPMAS Vol. 6 No. 1 (2026): Januari - April 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/ipmas.6.1.2026.1167

Abstract

Perkembangan ekonomi digital pada era Society 5.0 menuntut mahasiswa memiliki kompetensi kewirausahaan yang adaptif terhadap pemanfaatan teknologi digital, khususnya dalam bidang pemasaran berbasis digital marketing. Namun, sebagian mahasiswa masih memiliki keterbatasan dalam memahami konsep bisnis digital serta menerapkannya dalam praktik kewirausahaan. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi kewirausahaan mahasiswa melalui edukasi bisnis digital dan pelatihan digital marketing berbasis praktik. Metode yang digunakan dalam kegiatan ini adalah pendekatan deskriptif evaluatif dalam bentuk program pengabdian kepada masyarakat yang dilaksanakan melalui beberapa tahapan, yaitu observasi awal untuk mengidentifikasi kebutuhan peserta, penyampaian materi edukasi bisnis digital, pelatihan dan pendampingan penyusunan strategi digital marketing, serta pelaksanaan proyek bisnis digital berbasis kelompok. Hasil kegiatan menunjukkan bahwa mahasiswa mengalami peningkatan pemahaman mengenai konsep bisnis digital dan mampu merumuskan ide bisnis secara lebih terarah melalui identifikasi target pelanggan dan nilai yang ditawarkan. Selain itu, mahasiswa juga mampu menyusun rancangan strategi pemasaran digital, kalender konten promosi, serta menghasilkan contoh konten pemasaran yang disesuaikan dengan karakteristik audiens yang dituju. Kegiatan ini juga menghasilkan implementasi proyek bisnis digital sederhana sebagai bentuk pembelajaran berbasis praktik. Dengan demikian, program ini dapat menjadi salah satu pendekatan dalam memperkuat kompetensi kewirausahaan mahasiswa melalui integrasi literasi bisnis digital dan praktik digital marketing yang relevan dengan kebutuhan ekonomi digital pada era Society 5.0.
Co-Authors Ahmad Ridwan Arifuddin, Lisa Arik Prasetya, Arik Batin, Wade Rahma Muhammad Ismail Raharjo, Trisusilo Rianse, Muhammad Suriyadarman Saparila Worokinasih Sarman Sarman Subagio, Eka Kurnia Syawaliyah Suha, La Ode Muhammad Misran Jumadi Usman Rianse Utami, Nurul Arsy