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All Journal RETORIKA: Jurnal Ilmu Bahasa Leksema: Jurnal Bahasa dan Sastra
Fahmi Reza Alfani
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Humanities Education Languange, Linguistic, Communication & Media

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SELLING-AND-BUYING TRANSACTION PATTERNS IN A TRADITIONAL MARKET: A GENERIC STRUCTURE POTENTIAL APPROACH Fahmi Reza Alfani; Sukarno Sukarno; Akhmad Haryono
Leksema: Jurnal Bahasa dan Sastra Vol. 6 No. 1 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ljbs.v6i1.3466

Abstract

This research aimed to investigate the patterns of selLing-and-buying transactions in a traditional market. The data sources of this research were the the sellers and the buyersin beef, chicken, fruit, grocery, and vegetable shopsof Pasar Waru, a traditional market, in Sidoarjo, Indonesia. The data were in the form of transactional conversations between the sellers and the buyers. Qualitative method was applied in this research by using the formula of generic structure potential theory proposed by Halliday & Hasan (1985) to describe the patterns of buying-and-selling transaction in the market. The result shows that generic structure elements in some shops at Pasar Waru comprises: greeting (G), sale initiation (SI), sale enquiry (SE), sale request (SR), sale compliance (SC), sale (S), purchase (P), purchase closure (PC), and finish (F). The grocery, beef, and chicken shop had a similar structure of G^SR^SC^S^P^PC, whereas the fruit shop showed its actual structure G^SI^SE^SR^SC^S^P^PC. Meanwhile, the vegetable shop had G^SI^SR^SC^S^P^PC structure.  As a whole, the five shops produced generic potential structure [(G).^] [{ SR^ SC }^S^] P^PC.
Codes Switching and Codes Mixing of Sellers and Buyers in Traditional Markets: Case Study of Market Kampong Asembagus Situbondo Muta’allim; Nawawi; Fahmi Reza Alfani; Abdul Azizul Ghaffar; Ali Wafi
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 2 (2021)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.7.2.2021.121-129

Abstract

The process of buying and selling communication in Asembagus Traditional Market often experiences language contact because the sellers and buyers come from several ethnicities who have different languages ​​and cultures. This study aims to determine the form of code-switching and code-mixing speech between sellers and buyers in Asembagus Market, Situbondo. The method used in data collection is the engaging listening method with the technique of recording, taking notes, interviews and descriptive qualitative approaches. The results showed that there were 12 forms of code switching speech and 10 speech code mixtures between sellers and buyers at Asembagus Situbondo Market Kampong. Master more than one language and speakers try to build an atmosphere of speech with mixed languages, while the functions of code-switching and code-mixing speech used by sellers and buyers at Pasar Kampong are to adjust the social context and to smooth and build the communication process of bargaining, transactions, and interactions.
Traditional Madurese Engagement Amids the Social Change of the Kangean Society Hairus Salikin; Muta’allim; Fahmi Reza Alfani; Hosaini; Hasan Sayfullah
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 1 (2021): April
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.7.1.2021.32-42

Abstract

Kangean is an island that has various traditions, one of which is the engagement tradition. Today, the engagement tradition has undergone a drastic shift, due to the presence of technological media, such as television, cell phones, the internet, and the like. Television, which is basically a medium of entertainment for the wider community, however, for the kangean community, television is one of the causes of social and cultural changes. This study aims to uncover and describe the causes of these changes. This study uses data analysis. Qualitative methods are methods that aim to obtain descriptive data. The data in this study are conversations related to the causes of socio-cultural shifts, the data is transcribed into written texts. The data was collected by interviewing, selecting, describing and verification techniques. Data were analyzed by using descriptive qualitative method which is based on Siswantoro's theory. The results of this study indicate that non-educational shows on television such as soap opera films, promiscuty, blue film, tiktok, life style, speaking style and dress patterns are greatly affect the kangean community especially among teenagers. The negative affects for Kangean teenagers are on social life, lifestyle, speaking style, promiscuty, drug addicts, violating customs, traditions and culture. Therefore, policies are needed to limit the scope of globalization to which ones should be implemented and which should be rejected. This requires the role of the government of the kangean community to act through policies that are more directed at socio-cultural considerations.
Co-Authors Abdul Azizul Ghaffar Akhmad Haryono Ali Wafi Hairus Salikin Hasan Sayfullah Hosaini M. Sukarno Muta'allim Muta'allim Muta’allim Muta’allim Nawawi Nawawi