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All Journal JIPM (Jurnal Ilmiah Pendidikan Matematika) Journal of Management - Small and Medium Enterprises (SME's) Formosa Journal of Applied Sciences (FJAS)
Sustyorini, Emalia Nova
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Proses Berpikir Aljabar Mahasiswa Berdasarkan Representasional Gesture dalam Menyelesaikan Masalah Elvierayani, Rivatul Ridho; Hanifah, Ayu Ismi; Sustyorini, Emalia Nova; Fahruziah, Nikmatul
JIPM (Jurnal Ilmiah Pendidikan Matematika) Vol. 13 No. 1 (2024)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jipm.v13i1.21331

Abstract

Kemampuan pemecahan masalah diperlukan oleh peserta didik dari mulai sekolah dasar hingga perguruan tinggi untuk mengetahui keterampilan proses berpikirnya. Penelitian ini bertujuan untuk mendeskripsikan proses berpikir aljabar mahasiswa berdasarkan representasional gesture dalam menyelesaikan masalah operational research. Metode penelitian yang digunakan adalah penelitian kualitatif dengan jenis penelitian studi kasus. Subjek penelitian ini merupakan dua mahasiswa manajemen semester II Unisla yang dipilih berdasarkan penggunaan representasional gesture yang bervariasi. Teknik pengumpulan data dilakukan secara triangulasi sumber dengan cara merekam aktivitas pemecahan masalah, mewawancarai dan mengamati hasil pekerjaan subjek. Hasil penelitian menunjukkan bahwa selama proses menyelesaikan masalah operational research mahasiswa menggunakan representasional gesture. Gesture yang digunakan dalam menyelesaikan masalah menggambarkan seberapa jauh proses penyelesaian masalah yang dapat dilakukan oleh mahasiswa. Subjek S1 mampu menyelesaikan masalah operational research dalam proses berpikir aljabar hingga tahap indikator mendeskripsikan aturan, namun pemahaman konsep pada materi aljabar kurang dikuasainya. Sedangkan subjek S2 m ampu melalui semua indikator proses berpikir aljabar hingga indikator terakhir yaitu menggambarkan perubahan pada proses berpikir. Penelitian ini diharapkan dapat menyoroti pentingnya komunikasi non verbal (gesture) sebagai bentuk pemahaman konsep dan identifikasi kesulitan yang dialami oleh mahasiswa agar pengajar dapat memberikan intervensi yang tepat. Problem solving skills are needed by students from elementary school to college to find out their thinking process skills. This study aims to describe the algebraic thinking process of students based on representational gestures in solving operational research problems. The research method used is qualitative research with a case study type of research. The subjects of this study were two second semester Management students of Unisla who were selected based on the use of varying representational gestures. Data collection techniques were carried out by triangulating sources by recording problem solving activities, interviewing and observing the results of the subject's work. The results showed that during the process of solving Operational Research problems, students used representational gestures. The gestures used in solving problems illustrate how far the problem solving process can be carried out by students. S1 subjects were able to solve operational research problems in the algebraic thinking process up to the indicator stage of describing rules, but their understanding of the concept of algebraic material was less mastered. While S2 subjects were able to go through all indicators of the algebraic thinking process up to the last indicator, namely describing changes in the thinking process. This study is expected to highlight the importance of non-verbal communication (gesture) as a form of understanding concepts and identifying difficulties experienced by students so that teachers can provide appropriate interventions.
PENGARUH BRAND AWARENESS DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN CUSTOMER PRODUK PRO ISRAEL Maulana, Adelia Putri Nazti; Safaatillah, Nurus; Uzlifatul, Lilik; Sustyorini, Emalia Nova
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.15086

Abstract

Garnier, a new product from PT. L'oreal Indonesia offers affordable prices and various variants with the latest innovations. However, political and religious controversies involving Israel often create negative perceptions of pro-Israel products. The focus of this research is the analysis of the influence of Brand Awareness and Religiosity on customer Purchasing Decisions of pro-Israel products on Garnier products at Abel Store. This study aims to determine the influence of Brand Awareness and Religiosity on Purchasing Decisions. This study used a sample of 105 respondents with the method of quantitative analysis and processed using Smart PLS. The results of this study show that Brand Awareness and Religiosity have a positive and significant effect, partially and simultaneously. Keywords: Brand Awareness; Religiosity; Purchasing Decisions
ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR Zahroh, Fathimatuz; Ruswaji, Ruswaji; Susanti, Ike; Sustyorini, Emalia Nova
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.15087

Abstract

This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design. The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka Interior. Data gathering methods entail distributing surveys to participants. Partial Least Squares Structural Equation Modeling (PLS-SEM) is employed for data analysis. The study started in November 2023 and was completed in March 2024. The study reveals that influencer marketing and product packaging significantly influence purchase decisions for the Reyshaka Interior product. The predominant element is the influencer marketing variable, which surpasses consumer behavior. Consumer behavior can significantly influence purchasing decisions through influencer marketing and products. Keywords: Influencer Marketing; Product Packaging; Purchasing Decision
PENGARUH GRATIS ONGKOS KIRIM, KEPERCAYAAN, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Khasanah, Rohmawati Nur; Ruswaji, Ruswaji; Susanti, Ike; Sustyorini, Emalia Nova
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.15091

Abstract

This research aims to determine the effect of free shipping, trust, and online customer reviews on purchasing decisions on e-commerce Shopee in Tambakrigadung Village. This type of research is quantitative research. The population in this study are customers who online shopping through Shopee in Tambakrigadung Village. The sampling technique used a purposive sampling method using the Slovin formula to obtain a sample size of 100 respondents. The data collection technique uses online questionnaire distribution via Google Form which has been tested for validity and reliability. The data analysis technique used classical assumption tests, multiple linear regression, coefficient of determination, t-test, and f-test using SPSS 26. The results of this research state that the free shipping, trust, and online customer review variables partially and simultaneously influence purchasing decisions on e-commerce Shopee in Tambakrigadung Village. The trust variable is the most dominant variable among other variables on purchasing decisions. Keywords: Free Shipping; Trust; Online Customer Review; Purchasing Decisions
The Influence of Wages, Work Discipline on Work Productivity Mediated by Job Satisfaction in the Ikat Weaving Industry CV Silvi Mn. Paradila Muhammad Agung Setiawan; Mohammad Yaskun; Sustyorini, Emalia Nova; Rivatul Ridho
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8821

Abstract

This research aims to determine the effect of wages, work discipline on work productivity, mediated by job satisfaction in the CV ikat industry. Silvi Mn Paradila. This research method uses descriptive quantitative methods. The data used in this research is primary data and secondary data. The sample used was 88 respondents. The sampling technique used is simple random sampling. The data analysis technique uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this research show that wages have a positive and significant effect on work productivity, work discipline has a positive and significant effect on work productivity, job satisfaction has a positive and significant effect on work productivity, wages have a positive and significant effect on work productivity mediated by job satisfaction, and work discipline positive and significant effect on work productivity is mediated by job satisfaction.
Co-Authors Ayu Ismi Hanifah Fahruziah, Nikmatul Fathimatuz Zahroh, Fathimatuz Ike Susanti Khasanah, Rohmawati Nur Maulana, Adelia Putri Nazti Mohammad Yaskun Muhammad Agung Setiawan Rivatul Ridho Elvierayani Ruswaji, Ruswaji Safaatillah, Nurus Uzlifatul, Lilik