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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) SEIKO : Journal of Management & Business YUME : Journal of Management Target : Jurnal Manajemen Bisnis Economics and Digital Business Review Jurnal Disrupsi Bisnis ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Puan Indonesia Jurnal Pengabdian Ibnu Sina Jurnal Pengabdian Barelang SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Sitorus, David Humala
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Disrupsi Bisnis

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Pengaruh Kualitas Produk, Keberagaman Produk dan Brand Image Terhadap Kepuasan Pelanggan di Indomaret Kampung Belimbing Nababan, Zentina; Sitorus, David Humala
Jurnal Disrupsi Bisnis Vol. 7 No. 2 (2024): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i2.37569

Abstract

This research aims to explore the influence of product quality, product diversity and brand image on customer satisfaction at Indomaret Kampung Belimbing. The research method uses a descriptive type with a quantitative approach. The population is individuals who made purchases at Indomaret Kampung Belimbing during 2023, the number of which cannot be known with certainty. As a sample selection method, this research used the Lameshow formula, and finally, 100 respondents were selected through a purposive sampling method. Data analysis involves multiple linear regression, including steps such as data quality tests, classical assumption tests, influence tests, and hypothesis tests. The results of multiple linear regression analysis show that product quality has an influence of 24.0% on customer satisfaction, product diversity has an influence of 22.7%, and brand image has an influence of 22.2%. The coefficient of determination (R2) shows that overall, product quality, product diversity, and brand image can explain 72.3% of the variation in customer satisfaction. The t test and F test confirm that product quality, product diversity and brand image have a positive and significant influence, both partially and simultaneously, on customer satisfaction at Indomaret Kampung Belimbing.
Pengaruh Kualitas Produk, Promosi dan Kemudahan terhadap Keputusan Pembelian pada Aplikasi Gofood di Kota Batam Lubis, Reza Sultan Bajora; Sitorus, David Humala
Jurnal Disrupsi Bisnis Vol. 6 No. 4 (2023): [Juli-Agustus] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i4.30441

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, promosi dan kemudahan terhadap keputusan pembelian pada aplikasi Gofood di Kota Batam. Metode penelitian yang digunakan adalah jenis penelitian deskriptif dengan pendekatan kuantitatif. Populasi yang terdapat penelitian ini merupakan pengguna yang telah membeli makanan atau minuman melalui aplikasi Gofood di Kota Batam yang tidak dapat diketahui jumlah pastinya. Teknik penentuan besar sampel digunakan rumus lameshow dengan hasil perhitungan sebanyak 100 responden dengan mempergunakan teknik purposive sampling. Penelitian ini merupakan penelitian analisis regresi linier berganda dengan dapat dianalisis melalui uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Hasil pada analisis regresi linier berganda menemukan bahwa kualitas produk menghasilkan peningkatan keputusan pembelian sebesar 29,5%. Promosi menghasilkan peningkatan keputusan pembelian sebesar 15,6%. Kemudahan menghasilkan peningkatan keputusan pembelian sebesar 23,5%. Sementara itu, analisis koefisien determinasi (R2) menunjukkan bahwa keputusan pembelian pada aplikasi GoFood di Kota Batam dapat dijelaskan sebesar 64,8% oleh kualitas produk, promosi dan kemudahan. Hasil yang diperoleh dari penelitian menunjukkan bahwa kualitas produk, promosi dan kemudahan dengan cara parsial ataupun simultan memiliki pengaruh yang positif serta signifikan terhadap keputusan pembelian pada aplikasi Gofood.
Co-Authors Adhiyani, Tia Nur Br Purba, Neni Marlina Breemer, Monica Chester Dama Mustika E Janrosl, Viola Syukrina Erni Yanti Natalia, Erni Yanti ernita, ernita Frisia, Winnie Gandhi, Alvriza Daria Gea, Evlin Massi Khoiri, M Lubis, Melsi Diana Lubis, Reza Sultan Bajora Nababan, Zentina Neni Marlina Omposunggu, Hermaya Ompusunggi, Hermaya Poniman Poniman Poniman Prima, Argo Putra Puspika, Yona RINI RINI Rustam, Triana Ananda Siagian, Mauli Sigalingging, Periani Manuntun Sinaga, Hemen Raflesia Sirait, Natalia Kristina Sugianto Sugianto Sumantika, Arsyad Triyono, Juliyanti Binti Joko Vanness, Vanness wage, Sunarto Wasiman, Wasiman Yuliadi Yuliadi Yuliadi Zetli, Sri