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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) JURNAL ILMIAH SIMANTEK Jurnal Ilmiah Multidisiplin Indonesia Mount Hope Global Economic Journal
Rosinta Romauli Situmeang
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Journal : Mount Hope Global Economic Journal

 1 
THE EFFECT OF SERVICE, PRICE, QUALITY, AND BRAND ON CUSTOMER SATISFACTION IN PT. SARANA BAJA PERKASA Vivian Limwin; Felix; Rosinta Romauli Situmeang; Auril
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.531

Abstract

Customer satisfaction is one of the determining factors for the development of a company. Therefore, the aim of this research is to find out whether there is an influence of service, price, quality, and brand on customer satisfaction at PT. Mighty Steel Facilities. The research method is quantitative with a descriptive approach. The population of this study were all visitors to PT. Mighty Steel Facilities. The sample determination method in this study used simple random sampling, which had a sample size of 70 after adjusting to the specified criteria. Data was collected using a questionnaire which was then analyzed using the SPSS 24 application. The data analysis technique involved testing classical assumptions, coefficient of determination and hypothesis testing. The research results show that simultaneously the service, price, quality and brand variables influence customer satisfaction. Partially, the service and quality variables have a positive and significant effect on customer satisfaction, while the price and brand variables do not affect customer satisfaction at PT. Mighty Steel Facilities. The overall influence of the independent variables on customer satisfaction is 50.4%. Keywords: Service, price, quality, brand. Customer satisfaction.
ANALYSIS OF DETERMINING FACTORS ON CUSTOMER LOYALTY AT STARBUCKS CAFE Tony Ruswandy; Jasmine Angela; Rosinta Romauli Situmeang; Hendra Jonathan Sibarani
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.545

Abstract

In the food and beverage industry, customer loyalty is a valuable asset. Amidst intense competition, particularly in the café segment, companies need to understand customer expectations to maintain loyalty. Starbucks, as a market leader, employs a comprehensive strategy to build strong relationships with customers, including analyzing the impact of location, price, and brand image on loyalty. This study makes use of a quantitative method with a multiple linear regression model, involving a sample size of 75. The results indicate that location has a positive and significant effect on customer loyalty, supporting the first hypothesis. Price also has a positive and significant impact on customer loyalty, validating the second hypothesis. Brand image positively and significantly influences customer loyalty, confirming the third hypothesis. Furthermore, the variables of location, price, and brand image collectively have a positive and significant effect on customer loyalty.
Co-Authors Anita Marselina Purba Auril Cindy Yeohan Eleonora, Eleonora Felix Felix Cen Hardianto Butarbutar Hendra Jonathan Sibarani Jasmine Angela Jeslin Aurensia Kenny Mok Sa Marthalina BR Tarigan Mella Yunita Novirsari, Emma Nurmaidah Ginting Sonia Thresia Pardede Steven . Steven Winata Tony Ruswandy Veronika . Vivian Limwin Yuwanndy .