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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Journal of Demos Kepariwisataan: Jurnal Ilmiah
Syamsu, Moch. Nur
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ONLINE TRAVEL AGENTS USE FOR SALES AND PROMOTION OF HOTEL IN KALIURANG YOGYAKARTA Kristianto, Dwi Agus; Syamsu, Moch. Nur; Wisnumurti, Aldi
Kepariwisataan: Jurnal Ilmiah Vol. 12 No. 01 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v12i01.91

Abstract

Although traditional travel agents have played an important role as proxies enabling travelers to make connections with hotels, the emergence of the internet has changed the traditional relationship between hotels and travel agents. Instead of a traditional agent–principal relationship, online travel agents (OTAs) seem to act as more than just intermediaries and more as business partners or vendors. Scholars have previously observed troubled, if not hostile, relationships between hotels and OTAs. There has been a growing tendency for hotel and accommodation business worldwide to use Online Travel Agents (OTAs) to promote and sell their rooms. This research discusses the advantages and disadvantages of the promotion and sales through OTAs for hotel business in Kaliurang a famous tourism destination object in Yogyakarta. The object of the research is the hotel manager, supervisors and staff who handle the hotel promotion and sales of their accommodation business. Hotel were located in Kaliurang chosen based on cluster proportional and the informants were chosen based on purposive sampling technique. The result shows that the disadvantages in using OTAs as promotion and sales tool are rising occupancy, direct payment, and as a tool in making hotel well known worldwide. The disadvantages are decrease net sales, over booking, negative comments could downgrade the hotels rank, and OTAs make hotels website got limited traffic. The motivation of hotel managements in using OTAs is highly motivated. The dominant factor of the perception included factors in self-perception of the target, factor in the self-perception., and factors perception of situation. This research suggests to the villa management to recruit special personnel for handling OTAs as well as to manage own websites to increase the net sales. Keywords: promotion, sales, hotel management, online travel agents
STUDI KELAYAKAN EMBUNG SANGUREJO SEBAGAI ASET WISATA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DESA WONOKERTO, KECAMATAN TURI, KABUPATEN SLEMAN, YOGYAKARTA Syamsu, Moch. Nur
Kepariwisataan: Jurnal Ilmiah Vol. 10 No. 03 (2016): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v10i03.118

Abstract

In Indonesia, tourism has become one of the most important sectors of the economy. The government is aware of this so they are trying to develop tourism seriously. Things that can add value to the attractiveness and competitiveness of tourism are the creativity and spirit of society. One of the tourism potential in the form of artificial objects that can be utilized by the community for purposes of irrigation but also as a tourist attraction is embung. Wonokerto is one of the villages in Sleman area that has built an embung, but not yet used it as a tourism asset. Realizing the potential of Embung Sangurejo in Wonokerto Village, a feasibility study of the embung is required. The analysis used in this research is SWOT analysis. This analysis found the way of Embung Sangurejo development as a tourism asset to improve the welfare of the people of Wonokerto Village which is directed at the efforts for more and more tourists coming. In addition, length of stay is increased by creating a variety of tourist attractions, such as rosulan, manakiban, pencak silat, and others. Keywords: Embung, Creativity, Tourism
STUDI KELAYAKAN AIR TERJUN NGGEMBOR SEBAGAI DESTINASI WISATA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DESA JATIMULYO, KECAMATAN GIRIMULYO, KABUPATEN KULONPROGO, YOGYAKARTA Syamsu, Moch. Nur
Kepariwisataan: Jurnal Ilmiah Vol. 12 No. 03 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v12i03.157

Abstract

One of many ecotourism potentials that exist in Indonesia is natural object that can be utilized by the community for watering purposes as well as for the tourist attraction, namely waterfalls. One of developing natural tourist attraction is Nggembor Waterfall. This waterfall is located in Dusun Banyunganti, Jatimulyo Village, Girimulyo District, Kulon Progo Regency, Special Province of Yogyakarta. This research used qualitative method with SWOT analysis. From the results of the study, it was found that Nggembor Waterfall is worthy as a tourist destination, which is expected to improve the economy of the community. Keywords: Waterfall, Tourism Destination, Ecotourism
PERAN PEMASARAN DIGITAL BERBASIS ELECTRONIC WORD OF MOUTH (e-WOM) DALAM MENINGKATKAN DAYA TARIK DAN KUNJUNGAN WISATAWAN KE DESA WISATA TETEBATU, LOMBOK TIMUR NUSA TENGGARA BARAT Sanjaya, Lalu Rudi; Wulandari, Lastiani Warih; Syamsu, Moch. Nur; Nugroho, Agung Yuliyanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4116

Abstract

Abstract: Tourism is a vital sector that supports regional economic development. Lombok, particularly East Lombok Regency, has experienced an increase in tourist visits annually, although there was a significant decline in 2020 due to the COVID-19 pandemic. Tetebatu Tourism Village possesses substantial tourism potential, but the dissemination of information remains limited, resulting in underutilization of digital platforms such as social media. This study aims to examine the influence of electronic word of mouth (e-WOM) as a digital marketing medium on tourist visits through the mediating variable of visit interest to Tetebatu Tourism Village. This research employs a quantitative associative method with a sample of 350 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results show that e-WOM has a significant influence on tourists’ visit interest, indicated by a significance value of 0.000 < 0.05. However, e-WOM does not directly influence tourist visits (significance 0.140 > 0.05). Nevertheless, e-WOM significantly influences tourist visits through the mediating effect of visit interest (significance 0.008 < 0.05). In conclusion, e-WOM as a digital marketing tool effectively increases visit interest, which in turn contributes to greater tourist visits to Tetebatu Tourism Village Keywords: e-WOM, Interest, Visits, Tourist Abstrak: Pariwisata merupakan sektor penting dalam mendukung pembangunan ekonomi daerah. Lombok, khususnya Kabupaten Lombok Timur, menunjukkan peningkatan jumlah wisatawan setiap tahun, meskipun sempat menurun pada 2020 akibat pandemi COVID-19. Desa Wisata Tetebatu memiliki potensi besar dalam sektor wisata, namun penyebaran informasi masih minim, sehingga belum dimanfaatkan secara optimal melalui media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM) sebagai media pemasaran digital terhadap kunjungan wisatawan melalui minat berkunjung ke Desa Wisata Tetebatu. Metode penelitian ini bersifat kuantitatif asosiatif dengan jumlah sampel 350 responden, menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-WOM berpengaruh signifikan terhadap minat wisatawan dengan nilai signifikansi 0,000 < 0,05. Namun, e-WOM tidak berpengaruh langsung terhadap kunjungan wisatawan (signifikansi 0,140 > 0,05). Sementara itu, terdapat pengaruh signifikan e-WOM terhadap kunjungan wisatawan melalui minat berkunjung (signifikansi 0,008 < 0,05). Dengan demikian, e-WOM efektif digunakan untuk meningkatkan minat yang berdampak pada peningkatan kunjungan ke Desa Wisata Tetebatu. Kata kunci: e-WOM, Minat, Kunjungan, Wisatawan
INTEGRASI BISNIS INKLUSIF DAN COMMUNITY-BASED TOURISM DI LOMBOK TENGAH Firdaus, M. Surya Maulana; Widiyanto, Nur; Syamsu, Moch. Nur; Nugroho, Agung Yuliyanto; Suswanto, Suswanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4117

Abstract

Abstract: Community-Based Tourism/CBT is a tourism approach that places the community as the main actor. In order for economic and social benefits to be more evenly distributed, an implementation model with an inclusive business approach is needed in its management. This study aims to analyze the implementation of inclusive business in the development of CBT in Sukarara and Bilebante Tourism Villages, Central Lombok. The research method used is qualitative descriptive, with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that Sukarara Village has succeeded in implementing the principles of inclusive business through strengthening local weaving businesses, training, access to capital, and partnerships with the tourism sector. In contrast, Bilebante Village still faces obstacles in institutional capacity and market access even though it has the potential for local herbal businesses. The conclusion of this study shows that the implementation of inclusive business can strengthen the development of CBT fairly and sustainably if supported by cross-sector collaboration, increasing community capacity, and policies that favor locality. This study contributes to strengthening the theory of inclusive business in the tourism sector and offers applicable policy recommendations for the development of tourist villages. Keywords: Inclusive Business, Community-Based Tourism, Tourism Village, Community Empowerment Abstrak: Community-Based Tourism/CBT merupakan pendekatan pariwisata yang menempatkan masyarakat sebagai pelaku utama. Agar manfaat ekonomi dan sosial lebih merata, diperlukan model penerapan dengan pendekatan bisnis inklusif dalam pengelolaannya. Penelitian ini bertujuan untuk menganalisis implementasi bisnis inklusif dalam pengembangan CBT di Desa Wisata Sukarara dan Bilebante, Lombok Tengah. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Desa Sukarara telah berhasil menerapkan prinsip bisnis inklusif melalui penguatan usaha tenun lokal, pelatihan, akses modal, serta kemitraan dengan sektor pariwisata. Sebaliknya, Desa Bilebante masih menghadapi kendala dalam kapasitas kelembagaan dan akses pasar meskipun memiliki potensi usaha herbal lokal. Kesimpulan dari penelitian ini menunjukkan bahwa implementasi bisnis inklusif dapat memperkuat pengembangan CBT secara adil dan berkelanjutan jika didukung oleh kolaborasi lintas sektor, peningkatan kapasitas masyarakat, dan kebijakan yang berpihak pada lokalitas. Penelitian ini memberikan kontribusi terhadap penguatan teori bisnis inklusif di sektor pariwisata serta menawarkan rekomendasi kebijakan yang aplikatif untuk pengembangan desa wisata. Kata kunci: Bisnis Inklusif, Community-Based Tourism, Desa Wisata, Pemberdayaan Masyarakat
Factors Influencing Tourist’s Decision-Making in Consuming Local Culinary in Yogyakarta Agusteine, Audia; Yunianti, Nining; Syamsu, Moch. Nur
International Journal of Demos (IJD) Volume 7 Issue 3 (2025)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study examined the factors influencing tourists’ decision-making in consuming local culinary in the Special Region of Yogyakarta, focusing on gudeg as the city’s culinary icon. Based on the Consumption Value Theory, the research analyzed the effects of Tourist’s Local Food Consumption Value (TLFCV), Tourist’s Local Food Experiential Value (TLFEV), Attitude Toward Local Food (ATLF), and Food Destination Image (FDI) on Behavioral Intention (BIs). A survey of 220 tourists who had previously consumed gudeg was conducted using purposive sampling, and the data were analyzed with SEM-PLS. Results showed that TLFCV and TLFEV significantly influenced ATLF, while TLFEV also affected FDI. ATLF had a significant positive effect on BIs, whereas TLFCV did not significantly affect FDI, and FDI did not significantly affect BIs. These findings emphasize the importance of consumption and experiential values in strengthening tourists’ behavioral intention in consuming local culinary. Keywords:  consumption value, culinary experience, behavioral intention.
Co-Authors Agusteine, Audia Dwi Agus Kristianto Firdaus, M. Surya Maulana Nugroho, Agung Yuliyanto Sanjaya, Lalu Rudi Suswanto Suswanto, Suswanto Widiyanto, Nur Wisnumurti, Aldi Wulandari, Lastiani Warih Yunianti, Nining