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All Journal Jurnal Mirai Management Jurnal Bakti Masyarakat Indonesia International Journal of Application on Economics and Business
Hapsari, Claudia Gita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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WEBINAR & FOCUS GROUP DISCUSSION PENDIRIAN PRODI BISNIS DIGITAL SUATU KAMPUS Setyawan, Ignatius; Hapsari, Claudia Gita
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 2 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i2.27310

Abstract

After conducting a series of preparatory meetings in October and November 2023, the PKM implementation method was carried out using the webinar and Focus Group Discussion (FGD) methods. The activity was carried out online via Zoom on November 17, 2023 at 01.00-04.30 PM. This PKM activity was also broadcast live on Youtube. This activity was attended by more than 100 students and more than 10 lecturers from the Faculty of Business Management, Respati Indonesia University (FMB URINDO) who were interested in developing a new study program in the field of digital business. In the FGD session, the PKM team and the FMB URINDO lecturer team managed to reach a common view on 4 important things in establishing a digital business study program. These four important things are graduate profiles, lecturer profiles, curriculum structure, and study materials. Graduate profiles include young entrepreneurs, business consultants & marketing professionals. The lecturer profiles include: academics in the fields of business and IT and experienced as practitioners in the e-commerce industry and product marketers. The curriculum structure includes IMTI and mandatory courses with a minimum total of 144 credits according to the DIKTI SN standard and there is an MBKM scheme. Study materials include several examples of Syllabus for IoT, Fintech, Digital Business Ethics, Digital Business Simulation & Mentoring & Digital Marketing courses. ABSTRAK  Setelah melakukan rangkaian rapat persiapan pada bulan Oktober dan November 2023, metode pelaksanaan PKM dilangsungkan dengan menggunakan metode webinar dan Focus Group Discussion (FGD). Kegiatan tersebut dilakukan secara daring melalui media Zoom pada tanggal 17 November 2023 pukul 13.00-16.30 WIB. Kegiatan PKM ini juga ditayangkan di Youtube secara live. Kegiatan ini dihadiri oleh lebih dari 100 mahasiswa dan lebih dari 10 dosen Fakultas Manajemen Bisnis Universitas Respati Indonesia (FMB URINDO) yang tertarik untuk mengembangkan prodi baru di bidang bisnis digital.. Dalam sesi FGD, tim PKM dan tim dosen FMB URINDO berhasil mencapai kesamaan pandangan tentang 4 hal penting dalam pendirian prodi bisnis digital. Keempat hal penting ini adalah profil lulusan, profil dosen, struktur kurikulum, dan bahan kajian. Profil lulusan meliputi wirausahawan muda, konsultan bisnis & profesional pemasaran.  Untuk profil dosen meliputi: akademisi bidang bisnis dan IT serta berpengalaman sebagai praktisi bidang industri e-commerce dan pemasar produk. Struktur kurikulum ada mata kuliah inti dan wajib denga total sks minimum 144 standar SN DIKTI dan ada skema MBKM.  Bahan kajian meliputi beberapa contoh silabus mata kuliah IoT, Fintech, Etika Bisnis Digital, Simulasi & Mentoring Bisnis Digital & Pemasaran Digital. 
EFEKTIVITAS SOCIAL MEDIA MARKETING UNTUK UMKM BIDANG AKSESORIS BATU DI PACITAN Setyawan, Ignatius Roni; Listyarti, Indra; Hapsari, Claudia Gita
Jurnal Bakti Masyarakat Indonesia Vol. 7 No. 3 (2024): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v7i3.30325

Abstract

Optimistic Gems (OG) Jewelry is one of the MSMEs in Pacitan Regency founded by Mrs. Istianah in 2014. OG Jewelry sells various types of jewelry made from gemstones by highlighting the richness of local natural resources. With the declining trend of gemstones since 2024, OG Jewelry needs to improve their marketing strategy, especially on social media. OG Jewelry's product marketing has been carried out through social media and holding exhibitions. OG Jewelry has an Instagram and WhatsApp Business account. OG Jewelry also actively sells its products online. OG Jewelry also collaborates with various parties, such as the government. The PKM implementation method is carried out through interactive webinars and intensive mentoring in the form of Focus Group Discussions (FGD) which were held on May 12, 2024. The PKM team provided training and consultation to Mrs. Istianah and her business partners, MSME actors in Pacitan Regency. The webinar activity also involved practitioners in the marketing field, namely Mr. Handarbeni Setio Wicaksono. The result of this PKM is an increase in their brand awareness and significant marketing effectiveness including an invitation to participate in Fashion Fest 2024. This activity was able to contribute to updating the OG Jewelry business profile to become an international MSME through superior participation in Fashion Fest 2024 and also succeeded in modifying the OG Jewelry profile on social media which had an impact on increasing engagement with customers ABSTRAK Optimistie Gems (OG) Jewelry adalah salah satu UMKM  di Kabupaten Pacitan yang didirikan oleh Ibu Istianah pada tahun 2014. OG Jewelry menjual berbagai jenis perhiasan dengan bahan batu akik dengan menonjolkan kekayaan sumber daya alam lokal. Dengan menurunnya tren batu akik sejak tahun 2024, OG Jewelry perlu meningkatkan strategi pemasaran mereka, terutama di media sosial. Pemasaran produk OG Jewelry sudah dilakukan melalui media sosial dan mengadakan pameran. OG Jewelry memiliki akun Instagram dan WhatsApp Business. OG Jewelry juga menjual produknya dengan aktif secara online. OG Jewelry juga menjalin kerjasama dengan berbagai pihak, seperti pemerintah. Metode pelaksanaan PKM dilakukan melalui webinar interaktif dan pendampingan intensif berupa Focus Group Discussion (FGD) yang diadakan pada tanggal 12 Mei 2024. Tim PKM memberikan pelatihan dan konsultasi kepada Ibu Istianah beserta rekan-rekan bisnis, para pelaku UMKM di Kabupaten Pacitan. Kegiatan webinar juga melibatkan praktisi dalam bidang pemasaran, yaitu Bapak Handarbeni Setio Wicaksono. Hasil dari PKM ini adalah terjadinya peningkatan kesadaran mereka terhadap merek dan efektivitas pemasaran yang signifikan termasuk undangan untuk berpartisipasi dalam Fashion Fest 2024. Kegiatan ini mampu memberikan kontribusi update profil bisnis OG Jewelry menjadi UMKM go internasional lewat partisipasi unggulan pada Fashion Fest 2024 dan juga berhasil memodifikasi profil OG Jewelry di media sosial yang berdampak meningkatkan engagement dengan pelanggan
Sensory Experience, Perceived Price, and Customer Satisfaction: Drivers of WOM Recommendation Ruslim, Tommy Setiawan; Hapsari, Claudia Gita
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9985

Abstract

This study investigates the influence of sensory experience and perceived price on word-of-mouth (WOM) recommendation, with customer satisfaction as a mediating variable, in the context of Wolf Gang’s Steakhouse Jakarta. Using the Stimulus-Organism-Response (SOR) framework, sensory experience and perceived price serve as stimuli, customer satisfaction as the organism, and WOM recommendation as the response. Data were collected through purposive sampling from 218 respondents who had dined at the restaurant. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. Results reveal that sensory experience and perceived price have significant positive effects on customer satisfaction, which in turn significantly influences WOM recommendation. Additionally, both sensory experience and perceived price directly and indirectly affect WOM recommendation through partial mediation by customer satisfaction. These findings highlight the importance of enhancing sensory aspects such as taste, aroma, presentation, and freshness, alongside maintaining fair and transparent pricing, to improve satisfaction and encourage positive WOM. The study contributes theoretically by reinforcing the mediating role of customer satisfaction in the SOR model and provides practical insights for fine dining managers to improve customer experiences and strengthen competitive positioning. Keywords: Sensory Experience, Perceived Price, Customer Satisfaction, WOM Recommendation
FACTORS THAT INCREASE PURCHASE INTENTION OF ELECTRIC CARS IN JAKARTA Ruslim, Tommy Setiawan; Setiawan, Kevin; Hapsari, Claudia Gita; Herwindiati, Dyah Erny
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.968-977

Abstract

Global warming has become an issue for the whole world until now. The cause of global warming is air pollution produced by engine fuels from various automotives that can produce carbon dioxide. This encourages people to be more concerned about the environment, including the automotive industry. The rise of the movement to care for the environment encourages automotive companies to make electric car products which can be a solution to reduce pollution. In recent years, electric cars have started to enter the market in Indonesia. However, this is not well received by the Indonesian people. This is related to the low purchase intention of the electric car itself. The purpose of this study was to determine empirically the effect of attitude, subjective norm, perceived behavioral control, and price sensitivity on consumer purchased intention of electric cars in Jakarta. This study uses data collected from 153 respondents who are people who at least are undergoing undergraduate studies and have knowledge of electric cars in Jakarta. The data was obtained by distributing an online questionnaire in the form of a google form through social media. The data is then processed using SmartPLS 3.2.9 software. The results of this study are attitude, subjective norm, and price sensitivity have a positive and significant influence on the purchase intention of electric cars in Jakarta. Meanwhile, perceived behavioral control has no effect on the purchase intention of electric cars in Jakarta.
Co-Authors Dyah Erny Herwindiati Ignatius Roni Setyawan Kevin Setiawan Setyawan, Ignatius Tommy Setiawan Ruslim, Tommy Setiawan