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All Journal Jurnal Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Jurnal Bina Manajemen AKMENIKA MEDIA BISNIS Jurnal Manajerial Dan Kewirausahaan Indonesian Marketing Journal Journal of Management and Digital Business NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Tommy Setiawan Ruslim, Tommy Setiawan
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Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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PENGARUH SUBJECTIVE NORM DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENTION TO COMMIT DIGITAL PIRACY Ruslim, Tommy Setiawan; Rahardjo, Mukti; Widjaya, Hannes
Jurnal Ekonomi Vol 22, No 3 (2017): November 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i3.283

Abstract

In the era of computerization today, almost every company big and small usecomputers in running its business activities. Even not only within the scope of the company, both of the students, other businessmen are also many who use computers to help business activities. The high level of demand for the needs of the software to create a number of parties to create pirated software with a much cheaper price, so it is allegedly can make software makers experience losses of course. By doing a similar research as conducted by Yoon (2011), the authors conducted research on the intention to perform digital piracy in S1 Management Faculty of Economics Tarumanagara University. By using questionnaires, data is processed with PASW 18.00 software, there is also result of this research is subjective norm as independent variable (X1) and perceived behavioral control (X2) have significant influence to intention to commit digital piracy (Y).
Pengaruh Brand Experience dan Brand Reputation terhadap Brand Loyalty Dengan Brand Relationship Quality Sebagai Variabel Mediaso (Kasus Produk Det*** Antiseptik di Jakarta) Sila, Emmanuel Constantinus; Ruslim, Tommy Setiawan; uta, Louis; Wijaya, Henryanto
Jurnal Bina Manajemen Vol. 12 No. 2 (2024): Jurnal Bina Manajemen Volume 12 Nomor 2 bulan Maret 2024
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i2.565

Abstract

Pandemi Covid 19 sangat meresahkan, tidak hanya masyarakat Indonesia melainkan seluruh dunia. Banyak produk yang ditawarkan selama masa pandemi untuk membantu melindungi tubuh dari penyebaran virus covid 19 ini, dan salah satunya adalah Det*** Antiseptik. Tujuan dari penelitian ini adalah untuk meneliti hubungan antara pengalaman merek dan reputasi merek terhadap loyalitas merek dengan kualitas hubungan merek sebagai variabel mediasi produk Det*** Antiseptik. Terdapat 301 sampel dalam penelitian ini, dan menggunakan metode purposive sampling. Pengambilan data menggunakan kuesioner yang disebar secara online dan diolah menggunakan PLS-SEM. Hasil dari penelitian ini menunjukan bahwa pengalaman merek dan reputasi merek memiliki pengaruh yang positif terhadap loyalitas merek yang dimediasi oleh kualitas hubungan merek.
Influencing Factors On BCA Mobile Customer Loyalty: Mediating Role Of Customer Satisfaction Gabriella Santoso; Ruslim, Tommy Setiawan
Jurnal Ekonomi Vol. 29 No. 1 (2024): March 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i1.1902

Abstract

Transactional activities have become embedded in humans' daily lives that innovation and renewal are needed to facilitate transaction activities and support business in the banking industry. In this digital era, advances in technology and information provide significant changes by providing convenience. E-banking is a strategic innovation considered effective in supporting banking sector. This study aimed to empirically examine the influence of reliability, privacy and security, and perceived value on BCA mobile customer loyalty in Jakarta, with customer satisfaction as a mediating variable. This research involved the sample of 321 respondents BCA mobile users in Jakarta using purposive sampling method. The collected data is analyzed using PLS-SEM method with SmartPLS 4 software. The findings indicate that reliability, privacy and security, and perceived value positively and significantly influence customer satisfaction and loyalty. Furthermore, customer satisfaction has a positive and significant influence on customer loyalty and also mediated the factors on customer loyalty.
DETERMINANTS OF REPURCHASE INTENTIONS FOR LAZADA CUSTOMERS IN JAKARTA: MEDIATING EFFECTS OF E-SATISFACTION Evert, Ferenc Devlin; Ruslim, Tommy Setiawan
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.31679

Abstract

Banyak perubahan yang terjadi akibat kemajuan pesat di bidang ilmu pengetahuan dan teknologi khususnya pada aktivitas berbelanja yang awalnya dilakukan secara offline kemudian berubah menjadi online dengan menggunakan e-commerce. Lazada merupakan salah satu e-commerce terkemuka yang turut meramaikan perkembangan e-commerce di Indonesia, namun Lazada mengalami penurunan pengguna yang cukup signifikan dibandingkan e-commerce lainnya. Lazada harus meningkatkan repurchase intention pada konsumen dan meningkatkan kepuasan pelanggannya sehingga konsumen mau membeli ulang kembali. Penelitian ini menerapkan teknik pemilihan sampel non-probability sampling menggunakan metode purposive sampling yang berupa judgemental sampling, menetapkan sampel responden yang berusia 18 tahun ke atas yang pernah bertransaksi menggunakan Lazada di Jakarta. Sampel yang diperoleh berjumlah 181 responden yang diperoleh dengan menyebarkan kuisioner. Pengolahan data dilakukan dengan teknik SEM yang diolah menggunakan SmartPLS versi 4.0. Hasil yang diperoleh menunjukan perceived security dan web design quality memiliki pengaruh secara positif dan signifikan terhadap repurchase intention dan e-satisfaction. Di sisi lain, ease of use tidak berpengaruh secara langsung terhadap repurchase intention namun harus dimediasi terlebih dahulu oleh e-satisfaction. Selain itu, e-satisfaction memiliki pengaruh positif dan signifikan terhadap repurchase intention dan mampu memediasi seluruh variabel yang terdapat pada penelitian ini. Implikasi pada penelitian ini menunjukkan bahwa untuk meningkatkan repurchase intention pada Lazada, perusahaan harus fokus pada security dan web design quality, serta meningkatkan ease of use agar dapat meningkatkan e-satisfaction yang berperan sebagai mediator utama dalam mempengaruhi repurchase intention.   Numerous changes have been brought about by the scientific and technology fields rapid progress, especially in shopping activities which were originally carried out offline.  Lazada is one of the leading e-commerce that has enlivened the development of e-commerce in Indonesia, but Lazada has experienced a significant decrease in users compared to other e-commerce. Lazada must increase repurchase intention in consumers and increase e-satisfaction to drive the customers to use the app to shop online. This study applies a non-probability sampling technique using a purposive sampling method in the form of judgmental sampling, determining a sample of respondents aged 18 years and over who have shopped with Lazada in Jakarta. This research managed to obtain 181 respondents by distributing questionnaires. Data processing was carried out using SEM techniques which were processed using SmartPLS version 4.0. Based on the results obtained, perceived security and web design quality have positive and significant effect on repurchase intention and e-satisfaction. However, ease of use does not directly affect repurchase intention if not mediated by e-satisfaction. In addition, e-satisfaction has a positive and significant effect on repurchase intention and mediates the relationships among all variables in this research. The implications of this research show that to increase repurchase intention on Lazada, companies should focus on security and web design quality, and improve ease of use to increase e-satisfaction which acts as a key mediator in affecting repurchase intention.
Peran Trust dalam Memediasi E-WOM terhadap Purchase Intention Sari, Iis Nuraisyah Fatmala; Ruslim, Tommy Setiawan
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i2.29839

Abstract

Teknologi di Indonesia telah mengalami pertumbuhan yang pesat dan juga signifikan. Indonesia memiliki beberapa sektor seperti teknologi telekomunikasi, infomasi dan e-commerce. Marketplace adalah salah satu platform atau pasar online yang membuat tempat perkumpulan penjual dan pembeli dalam berinterkasi serta transaksi yang dilakukan seperti penukaran produk serta layanan. Lazada sebagai salah satu platform marketplace yang termuka di Indonesia, dan memilki peran sentral dalam bentuk lanskap e-commerce di Indonesia. Pada penelitian ini menggunakan teori TPB dan menggunakan desain deskriptif cross-sectional karena pengumpulan data dilakukan sekali pada satu waktu dari sampel yang ditetapkan populasi pada pelanggan yang pernah berbelanja di e-commerce Lazada di Jakarta. Dengan metode nonprobability sampling yaitu sampling purposive dengan menentukan sampel pada kreteria usia 18 tahun ke atas yang telah sesuai dengan masa adolesen untuk ukuran sampel tersendiri memiliki jumlah 203 responden yang diteliti. Pada penelitian ini mengunakan data primer yang melalui instrumen yaitu kuesioner dalam google forms dan disebarkan pada aplikasi seperti Whatsapp. Pada pengujian data menggunakan (PLS-SEM) versi 4.0. Terdapat hasil hubungan yang signifikan pada e-wom, brand trust terhadap purchase intention. Serta hasil analisis menunjukan bahwa brand trust berperan sebagai variabel mediasi yang berpengaruh signifikan antar seluruh variabel terhadap purchase intention. Technology in Indonesia has experienced rapid and significant growth, particularly in sectors such as telecommunications, information technology, and e-commerce. The marketplace serves as a prominent online platform where sellers and buyers converge to interact and conduct transactions, exchanging products and services. Lazada, as one of the leading marketplace platforms in Indonesia, plays a central role in the e-commerce landscape. This research employs the TPB and utilizes a descriptive cross-sectional design, as data collection occurs at a single point in time from a sample drawn from the population of customers who have made purchase on Lazada in Jakarta.The nonprobability sampling method used is purposive sampling, selecting participants based on the criterion of being 18 years and above, aligning with the adolescent age group. The sample size consists of 203 respondents. Primary data is collected through a questionnaire distributed via Google Forms and shared on platforms like WhatsApp. The data is analyzed using Smart PLS-SEM version 4.0.The results reveal a significant relationship between electronic word of mouth (e-wpm), brand trust, and purchase intention. The analysis indicates that brand trust acts as a mediating variable with a significant impact on the relationship between all variables and purchase intention.
Pentingnya Trust dan Satisfaction Memediasi Service Quality terhadap Loyalty Tokopedia di Bogor Lukito, Venky; Ruslim, Tommy Setiawan
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 3 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i3.31606

Abstract

Perkembangan teknologi informasi dan komunikasi pada era digital ini telah mengubah cara masyarakat untuk melakukan interaksi dan berbelanja. Melakukan pembelian secara online kini menjadi tren di Indonesia, dengan Tokopedia sebagai salah satu platform utama belanja online yang memainkan peran penting dalam fenomena ini. Penelitian ini bertujuan untuk memahami dan mengukur apakah service quality memiliki pengaruh terhadap customer loyalty Tokopedia di Bogor, dengan trust dan satisfaction sebagai variabel mediasi. Responden pada penelitian ini berjumlah 207 konsumen yang pernah berbelanja online melalui aplikasi Tokopedia di Bogor. Hasil pada penelitian ini menunjukkan bahwa service quality memiliki pengaruh positif dan signifikan terhadap loyalty melalui trust dan satisfaction sebagai variabel mediasi. The development of information and communication technology in this digital era has changed the way people interact and shop. Making purchases online is now a trend in Indonesia, with Tokopedia as one of the main online shopping platforms playing an important role in this phenomenon. This research aims to understand and measure whether service quality has an influence on Tokopedia customer loyalty in Bogor, with trust and satisfaction as mediating variables. The respondents in this research were 207 consumers who had shopped online via the Tokopedia application in Bogor. The results of this study show that service quality has a positive and significant influence on loyalty through trust and satisfaction as mediating variables.
FOSTERING LOYALTY: INVESTIGATING THE COFFEE SHOP WITH SATISFACTION AS AN INTERVENING VARIABLE Abdichianto, Viona Virtuna; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.1-14

Abstract

In this research, the primary aim is to thoroughly investigate the influence of service quality, food quality, and price fairness on customer loyalty, with customer satisfaction serving as a pivotal mediating variable. The research population encompasses JJ coffee shop patrons in Jakarta. A total of 243 respondents were selected as samples, with criteria including a minimum age, residency, and prior experience dining at the coffee shop. The research utilized purposive sampling, a non-probability sampling technique, along with a specific sample selection method, namely judgmental sampling, was employed for respondent data collection through online questionnaire distribution via Google Forms. The meticulously collected data underwent further in-depth analysis using Partial Least Square Structural Equation Modeling (PLS- SEM) with SmartPLS4 software. The findings indicate that service quality, food quality and price fairness collectively have a positive and significant impact on customer satisfaction. Moreover, customer satisfaction has been found to play a crucial mediating role between service quality, food quality, and price fairness and customer loyalty in the coffee shop business in Jakarta. In addition to contributing to academic knowledge, this study offers actionable insights for JJ coffee shop by highlighting the significance of improving service quality, price fairness, customer satisfaction, and ultimately customer loyalty.
Identifikasi Faktor-Faktor Pendorong Green Purchase Intention Terhadap Produk Bahan Bakar Di Jakarta Ruslim, Tommy Setiawan; Dicky; Suryawan, Ian Nurpatria; Iskandar, Deni
Media Bisnis Vol. 16 No. 2 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i2.2420

Abstract

As time goes by, the oil and gas industry in Indonesia continues to develop in enhancing better energy efficiency. Therefore, it is important for companies to consider factors that increase consumer purchasing intention. This research has the intent and purpose to examine whether the variables Environmental Awareness, Green Product Knowledge, Environmental Concerns and Availability affect Green Purchase Intention from XYZ fuel in Jakarta. The sampling technique in this research uses a non-probability sampling method and the type of sample used in this research is purposive sampling. In this study, questionnaires were distributed to 281 respondents who were users of motorized vehicles that use oil fuel in Jakarta and familiar with the XYZ fuel product. Data testing was carried out in this study using SmartPLS4 software. The results of this research show that Environmental Concerns do not have a positive and significant influence on Green Purchase Intention for XYZ fuel in Jakarta. Environmental Awareness, Green Product Knowledge, and Availability have a positive and significant influence on Green Purchase Intention.
Studi Sikap Konsumen dalam Berbelanja Online di Jakarta dengan Kepercayaan sebagai Variabel Mediasi Ferditan, Jesslyn; Ruslim, Tommy Setiawan
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6710

Abstract

The aim of this research is to determine the influence of relative advantage and EWOM on consumer attitudes towards online shopping in Jakarta with trust as a mediating variable. The technique used in this research is non-probability sampling with a purposive sampling approach. The respondents sampled in this research were 172 consumer respondents who had shopped online and lived in Jakarta. The data analysis method in this research uses the SmartPLS program version 4.1.0.0. The research results show that relative advantage and EWOM have a positive and significant influence on trust and attitudes, trust has a positive and significant influence on attitudes, trust can mediate the positive and significant influence between relative advantage and EWOM on attitudes.
The Influence of Digital Marketing Tools on Consumer Purchase Intentions: A Case Study of Electronic City Jakarta Tenata, Albert; Ruslim, Tommy Setiawan
Jurnal Mirai Management Vol 9, No 3 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i3.7759

Abstract

Introduction/Main Objectives: Digital transformation has become a critical factor in global business competition, particularly in the B2B sector. This study examines the influence of digital marketing tools on consumer purchase intentions, focusing on Electronic City, a major electronic retail company in Jakarta facing sales challenges in the evolving digital marketplace. Background Problems: How do search engine advertising, content marketing, social media, and email marketing impact consumer purchase intentions in the electronic retail sector?. Novelty: Unlike previous studies with inconsistent findings, particularly regarding the impact of search engine advertising, social media, and email marketing, this study provides a focused and localized investigation into the impact of digital marketing strategies on purchase intent, narrowing the scope to specific digital marketing tools. Research Methods: The study employs a quantitative causal design using a purposive sampling method. A survey questionnaire with a Likert scale was distributed to 198 Electronic City consumers in Jakarta, aged 18 and above. Data was analyzed using SmartPLS 4.0 to test the proposed hypotheses. Finding/Results: All examined digital marketing tools (search engine advertising, email marketing, social media, and content marketing) demonstrated a positive and significant influence on purchase intention. Search engine advertising showed the strongest impact, followed by email marketing, social media, and content marketing. Conclusion: The research concludes that digital marketing strategies significantly shape consumer purchase intentions. For Electronic City, this means leveraging targeted search ads, personalized email communications, engaging social media content, and informative marketing materials can effectively drive consumer behavior and potentially mitigate sales challenges.
Co-Authors Abdichianto, Viona Virtuna Albert Albert Amanda, Kezia Anggelina, Chyntia Aurelia, Evelyn Aurellia, Audrey Christopher, Darrell Cokki , Cokki Darmawi, Michelle Deni Iskandar Dicky Dyah Erny Herwindiati Erika Erika Evert, Ferenc Devlin Febrian, Ferdy Ferditan, Jesslyn Gabriella Santoso Hapsari, Claudia Gita Henryanto Wijaya Herawati, Nurul Hikmah Ian Nurpatria Suryawan Ian Nurpatria Suryawan Kevin Setiawan Linadi, Clarissa Lukito, Venky Lusyani, Adellia Mukti Rahardjo, Mukti Nova Nova Ritonga, Alberthino Ramoz Saktiana, Galuh Mira Sari, Iis Nuraisyah Fatmala Sarta, Raymond Win Satriohantoro, Mikael Selamat, Frangky Setiawan, Jessica Ribka Sila, Emmanuel Constantinus Siswanto, Halim Putera Soelaiman, Lydiawati Sukaman, John Victorino Tenata, Albert uta, Louis Valeta, Nesya Verdelia Widjaja, Oey Hannes Widjaya, Hannes