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All Journal Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering DIGIMAS: Jurnal Transformasi Digital Masyarakat
Putri, Maharani Karunia
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Engineering Public Health Veterinary Other

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PEMANFAATAN E-COMMERCE DALAM PEMASARAN PRODUK UMKM KONVEKSI DI ERA SOCIETY 5.0 Supriono, Agus; Nafilah, Kamilah Abidatun; Faidah, Ainun; Amam; Harsita, Pradiptya Ayu; Putri, Maharani Karunia; Andika, Fajar
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.487

Abstract

Perkembangan teknologi digital pada era Society 5.0 telah mendorong transformasi besar dalam sektor ekonomi, khususnya melalui pemanfaatan e-commerce sebagai media pemasaran. UMKM di Indonesia memiliki kontribusi signifikan terhadap perekonomian nasional, namun masih menghadapi kendala dalam hal pemasaran, terutama UMKM konveksi di Desa Wonojati, Kabupaten Jember, yang masih mengandalkan cara konvensional. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM konveksi melalui pelatihan dan pendampingan penggunaan platform e-commerce, khususnya Shopee. Metode pelaksanaan meliputi identifikasi masalah, sosialisasi, pelatihan teknis pembuatan toko online, pengemasan produk kreatif, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan adanya peningkatan keterampilan pelaku UMKM dalam memanfaatkan e-commerce, mulai dari pembuatan akun, penggunaan fitur, hingga strategi promosi produk. Dampak yang dirasakan adalah meningkatnya jangkauan pasar, kenaikan omset penjualan, serta terbukanya peluang kerja baru di bidang pengemasan. Program ini juga berkontribusi pada perubahan pola pikir masyarakat agar lebih adaptif terhadap teknologi digital. Dengan demikian, pemanfaatan e-commerce terbukti berperan strategis dalam pengembangan UMKM dan penguatan ekonomi lokal.
The Implementation of Digital Marketing in Culinary Businesses in Kebonsari - Jember: Penerapan Digital Marketing pada Usaha Kuliner di Kebonsari - Jember Tiffany Rahma Abdillah; Supriono, Agus; Setyawati, Intan Kartika; Hariyono, Kacung; Sunartomo, Aryo Fajar; Putri, Maharani Karunia
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 1 No. 3 (2025): DIGIMAS: Transformasi Digital Masyarakat
Publisher : Fakultas Ilmu Komputer, Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/digimas.v1i3.6370

Abstract

With the rapid development of technology, the business world has now entered digital marketing, often referred to as digital marketing. This marketing utilizes social media and internet-based platforms to market products. One of the economic strengths that has been supporting the Indonesian economy is the presence of Micro, Small, and Medium Enterprises (MSMEs). The implementation of digital marketing opens up significant opportunities for MSMEs to capitalize on it. Culinary MSMEs in Kebonsari Village, Jember Regency, East Java, are experiencing challenges in running their businesses, particularly in marketing, which has previously been carried out only through conventional methods. Therefore, training is needed on the use of digital marketing and the creation of engaging content. The goal of this activity is to provide knowledge about the importance of digital marketing in product marketing and how to create creative content to build product branding. Digital marketing can be implemented using social media platforms like Instagram and online platforms like Grab (Grabfood) and Gojek (Gofood). Community service activities are carried out for one month with a different agenda each week. The stages carried out include (1) Location survey and identification of problems experienced, (2) Training in the use of social media and training in taking photos/videos, (3) Assistance in the use of social media and training in taking photos/videos and (4) Monitoring and evaluation of activities. The results of these activities are (1) Problems were found, namely a decrease in sales turnover of culinary businesses because marketing so far still uses conventional methods, (2) Culinary MSME actors know and apply digital marketing by using social media Instagram and online platforms such as Grab (Grabfood) and Gojek (Gofood), (3) Culinary MSME actors have expertise in taking photos/videos as promotional media. With this training activity, culinary MSME actors as the target of the activity feel helped because with this program they can understand what digital marketing is and how to implement it.
Co-Authors Agus Supriono Amam Andika, Fajar Aryo Fajar Sunartomo Faidah, Ainun Intan Kartika Setyawati Kacung Hariyono Nafilah, Kamilah Abidatun Pradiptya Ayu Harsita Tiffany Rahma Abdillah