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All Journal Jurnal Riset Rumpun Ilmu Tanaman Jurnal Masyarakat Mengabdi Nusantara DIGIMAS: Jurnal Transformasi Digital Masyarakat
Tiffany Rahma Abdillah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pemanfaatan Media Digital Marketing pada Usaha Keripik Pisang di Desa Ledokombo, Jember Agus Supriono; Riza Oktafiyani; Ariq Dewi Maharani; Tiffany Rahma Abdillah; Soetriono Soetriono; Yuli Hariyati; Anik Suwandari
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 3 (2025): September: Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i3.430

Abstract

The banana chip business in Ledokombo Village, Jember Regency, is one of the sources of livelihood for the local community. However, increasingly fierce business competition has led to a decrease in demand and has an impact on declining turnover of MSME actors. Marketing that is still conventional is one of the factors limiting product reach. This community service activity aims to increase the marketing capacity of MSME actors through digital marketing training. The training was carried out for four weeks with stages: problem analysis, provision of branding and digital marketing materials, assistance in making packaging labels, marketplace accounts (Shopee) and social media (Instagram), as well as monitoring and evaluation. The results of the activity show that MSME actors understand the importance of digital marketing strategies, are able to create "The King" product packaging labels, and have Shopee and Instagram accounts that are actively used for online sales. Business actors are also getting used to operating digital application features that support the marketing process. This activity has a positive impact on increasing product attractiveness and expanding consumer reach. Thus, digital marketing training has proven to be effective as an innovative solution in facing MSME marketing challenges, as well as being a model for local economic empowerment that can be replicated in other regions with similar characteristics.
Pendapatan dan Efisiensi Usahatani secara Finansial Varietas Padi Bk Situbondo 01 Agritan di Desa Battal Kabupaten Situbondo Agus Supriono; Rofiu Sisil Annisa; Tiffany Rahma Abdillah; Rizky Yanuarti; Julian Adam Ridjal; Cindera Rosa Damascena
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.7074

Abstract

In line with this national rice productivity improvement strategy, the Situbondo Regency Government in East Java Province is actively participating in initiating the development of new superior rice varieties. In early 2023, Situbondo Regency released a new superior rice variety, the Bk Situbondo 01 Agritan Variety. This new rice variety was developed for the IP 400 program. In 2024, the cultivation of this superior rice variety, Bk Situbondo 01 Agritan, began in several villages, one of which was in Battal Village, Panji District, primarily by the Joyo Mulyo 3 Farmers Group. In this regard, it is deemed necessary to conduct research to determine the income and financial efficiency of the superior rice variety Bk Situbondo 01 Agritan. The results of the study indicate that financially the income is recorded as profitable and the farming is efficient. Financially, if it is calculated that there is a decrease in the amount of production and a decrease in production prices of up to 15%, as well as an increase in variable costs of up to 15%, assuming that other factors are considered constant, the new superior rice variety farming business Bk Situbondo 01 Agritan, recorded that the income is still profitable and the farming business is still efficient. It can also be seen that the factors: (a) decrease in the amount (quantity) of production, and (b) decrease in production prices, are relatively more sensitive in responding to the decrease in the level of income and efficiency of the farming business, when compared to the factor: (c) increase in variable costs of the farming business.
The Implementation of Digital Marketing in Culinary Businesses in Kebonsari - Jember: Penerapan Digital Marketing pada Usaha Kuliner di Kebonsari - Jember Tiffany Rahma Abdillah; Supriono, Agus; Setyawati, Intan Kartika; Hariyono, Kacung; Sunartomo, Aryo Fajar; Putri, Maharani Karunia
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 1 No. 3 (2025): DIGIMAS: Transformasi Digital Masyarakat
Publisher : Fakultas Ilmu Komputer, Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/digimas.v1i3.6370

Abstract

With the rapid development of technology, the business world has now entered digital marketing, often referred to as digital marketing. This marketing utilizes social media and internet-based platforms to market products. One of the economic strengths that has been supporting the Indonesian economy is the presence of Micro, Small, and Medium Enterprises (MSMEs). The implementation of digital marketing opens up significant opportunities for MSMEs to capitalize on it. Culinary MSMEs in Kebonsari Village, Jember Regency, East Java, are experiencing challenges in running their businesses, particularly in marketing, which has previously been carried out only through conventional methods. Therefore, training is needed on the use of digital marketing and the creation of engaging content. The goal of this activity is to provide knowledge about the importance of digital marketing in product marketing and how to create creative content to build product branding. Digital marketing can be implemented using social media platforms like Instagram and online platforms like Grab (Grabfood) and Gojek (Gofood). Community service activities are carried out for one month with a different agenda each week. The stages carried out include (1) Location survey and identification of problems experienced, (2) Training in the use of social media and training in taking photos/videos, (3) Assistance in the use of social media and training in taking photos/videos and (4) Monitoring and evaluation of activities. The results of these activities are (1) Problems were found, namely a decrease in sales turnover of culinary businesses because marketing so far still uses conventional methods, (2) Culinary MSME actors know and apply digital marketing by using social media Instagram and online platforms such as Grab (Grabfood) and Gojek (Gofood), (3) Culinary MSME actors have expertise in taking photos/videos as promotional media. With this training activity, culinary MSME actors as the target of the activity feel helped because with this program they can understand what digital marketing is and how to implement it.
Co-Authors Agus Supriono Anik Suwandari Ariq Dewi Maharani Aryo Fajar Sunartomo Cindera Rosa Damascena Intan Kartika Setyawati Julian Adam Ridjal Kacung Hariyono Putri, Maharani Karunia Riza Oktafiyani Rizky Yanuarti Rofiu Sisil Annisa Soetriono Soetriono Yuli Hariyati