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All Journal Rubikon: Journal of Transnational American Studies SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal CULTURE (Culture, Language, and Literature Review) CrossOver:Journal of Adaptation Studies Riwayat: Educational Journal of History and Humanities J-CEKI
Winda Eka Pahla Ayuningtyas
Universitas Gadjah Mada
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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FASHION AND COMMODIFICATION: AN ANALYSIS ON THE GLOBAL PHENOMENON OF SUPREME Winda Eka Pahla Ayuningtyas; Galant Nanta Adhitya
Rubikon : Journal of Transnational American Studies Vol 8, No 2 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.716 KB) | DOI: 10.22146/rubikon.v8i2.69692

Abstract

Globalization is the global information spread and people interconnectivity. It is driven by technological developments in transportation and communication, removing cultural boundaries among nations. Cultural differences are increasingly less tangible and visible in all cultural products, including in fashion. Due to globalization, fashion brands that originate in a certain country can open stores across multiple continents. The invention of the Internet further widens their accessibility by consumers in any part of the world. However, globalization also brings an affordability gap between the upper and the lower classes. Nonetheless, fashion brands can also take advantage of this economic difference in appealing to their consumers. One of those brands is Supreme. Founded in 1994, it became the most sought-after hypebeast brand among street-fashion enthusiasts worldwide. How do they do it in less than 30 years is interesting to analyze. To answer this objective, this article is conducted from the cultural studies standpoint and the case study method. There are three formulas of positioning it adopts in order to grow globally: (1) the commodification African-American community, (2) the use of celebrity endorsement, and (3) the hype of limited-edition releases. Supreme sells oversized streetwear, heavily influenced by Hip-hop culture, a music genre rooted in the lives of African Americans. The brand makes use of celebrities, especially rappers, to endorse its clothes and accessories. It also continually makes headlines by releasing limited-edition products as well as collaborating with well-known figures and brands.
SANG KLONING YANG KUASA PRODUKSI DAN REPRODUKSI BARE LIFE DALAM FILM US Abi Ihsanullah; Badri Badri; Winda Eka Pahla Ayuningtyas
Jurnal CULTURE (Culture, Language, and Literature Review) Vol. 8 No. 1 (2021): Jurnal CULTURE (Culture, Language, and Literature Review)
Publisher : Universitas Aki

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53873/culture.v8i1.233

Abstract

The aims of this study are to reveal how the forming processes of sovereignty through state of exception so it appears bare life, and how homo sacer attempt to face sovereign state in US movie. This analyses are focuses on political issues in American society under American government which is reflected in US movie. Political issues are taken up by analyzing the political movement which is taken by the goverment. After analyzing the political policies taken by the government, this research will reveal production and reproduction through state of exception in creating sovereign state. State of exception refers to ethnic and racist. This research uses of Jordan Peele's US movie and theory of sovereign & bare life according to Giorgio Agamben. This research applies descriptive qualitative method. The findings are the government gives different treatment to their citizens. The government gives special treatment to the society in general, while they exception and discrimination against the tethered. Exception and discrimination are the impact of the adaptation of law in order to fulfill the society needs.
UNDERSTANDING THE AMERICAN DREAM FROM KARDASHIAN FAMILY THROUGH KEEPING UP WITH THE KARDASHIAN REALITY SHOW Winda Eka Pahla Ayuningtyas; Munjid Achmad
CrossOver Vol. 1 No. 2: December 2021
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.993 KB) | DOI: 10.22515/c.v1i2.3973

Abstract

This study explains the relationship between the Kardashians and the American dream that has been championed by Americans to date. It is hypothesized that the more popular culture develops in our lives, the more it will affect the development of our culture. This can be seen from reality shows as a kind of popular culture that many people love. To find out how big the influence is, this study uses the Kardashians as an object to see how they and their reality show influence the community. By using textual analysis and utilizing materialism and capitalism as the theory, this research is expected to reveal the impact of the Kardashians on the development of the American dream. This study takes several texts from the reality show and analyzes them according to the theory used. Then, it is found that technological progress and economic growth, including commercial TV, expose Americans to materialism. The Kardashians commodified it into a captivating moneymaker that reality TV viewers aspire and inspire to consume. In addition, the materialism that they display on reality TV shows also thrives in viewers' minds from which they take advantage by commodifying every aspect of their lives as a form of product to sell so that viewers buy what they advertise. Keywords: American Dream, Keeping Up with The Kardashian, Materialism, Capitalism.
MIMICRY AND HYBRIDITY IN THE FILM THE GREAT GATSBY: A POSTCOLONIAL STUDY Aris Munandar; Winda Eka Pahla Ayuningtyas; Abi Ihsanullah
Jurnal CULTURE (Culture, Language, and Literature Review) Vol. 9 No. 2 (2022): Jurnal CULTURE (Culture, Language, and Literature Review)
Publisher : Universitas Aki

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53873/culture.v9i2.418

Abstract

Colonization is a process of the colonizer who dominates the colonized people. The colonizer applies their rules to the colonized people. Colonized people unconsciously act these rules, copying the culture of colonizer people who were considered superior, showing their inferiority feelings to their original culture which is considered inferior, or even copying the colonizer's way of life. Imitating is a way to escape their repressed situation. The objectives of this research are: 1) to describe the scene of cultural identities of mimicry portrayed by Jay Gatsby in the film The Great Gatsby using Homi K. Bhabha's perspective, and 2) to explore the scene of cultural identities of hybridity portrayed by Jay Gatsby. This paper can be categorized into library research and applies the descriptive qualitative method. The data were obtained through words, phrases, and sentences of events contained in The Great Gatsby Movie. The findings are: first, Jay Gatsby mimics the colonial culture and tried to apply it in his life. Second, the personality of Gatsby is a blend: a mixture of two different cultures is said to be a hybrid, and his personality is dominated by an eternal struggle.
Paradoks Soft Diplomacy Amerika Serikat: Diplomasi Budaya melalui Program AMINEF Terhadap Kebijakan Imigrasi Restrikti Pahla Ayuningtyas, Winda Eka; Novianti, Sarah; Wicaksana, Hendika Dwinanda; Pertiwi, Gema; Aprina, Fitria Hani; Dewindaru, Deanda; Rospitasari, Marina; Hesti, Chomariyana Kartika; Sholihah, Lailatus
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50066

Abstract

Paradox of the United States soft diplomacy through the American Indonesian Exchange Foundation (AMINEF) as a tool of cultural diplomacy amid increasingly restrictive immigration policies. While the U.S. promotes openness, multiculturalism, and international collaboration through programs such as Fulbright and the Community College Initiative, its stringent immigration policiesparticularly since the Trump era and beyond the pandemiccontradict the nations image as a defender of freedom and inclusivity. Using a qualitative, literature-based approach and critical discourse analysis, this research explores how soft diplomacy operates as a foreign policy strategy to sustain American cultural hegemony in Indonesia. The findings indicate that, despite restrictive immigration measures, AMINEF remains effective in fostering cultural diplomacy and enhancing the U.S. image in Indonesia. This paradox underscores Americas attempt to balance domestic priorities (security and nationalism) with global ambitions (cultural and political influence).
Pengaruh Ketidaksetaraan Gender Terhadap Sektor Bisnis dan Kesehatan pada Pertumbuhan Ekonomi di Negara Asia Berkembang Hendika Dwinanda Wicaksana; Gema Pertiwi; Winda Eka Pahla Ayuningtyas; Fitria Hani Aprina; Deanda Dewindaru
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12183

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh ketidaksetaraan gender terhadap kontribusi sektor bisnis dan kesehatan dalam mendorong pertumbuhan ekonomi di negara-negara berkembang Asia. Menggunakan pendekatan kualitatif dengan metode studi litetarur, studi ini menganalisis bagaimana ketidaksetaraan gender membatasi partisipasi dan akses perempuan dalam sektor bisnis serta layanan kesehatan, yang berdampak pada efektivitas kedua sektor tersebut dalam memperkuat pertumbuhan ekonomi. Studi dilakukan pada beberapa negara berkembang Asia dengan variasi tingkat ketidaksetaraan gender dan kondisi ekonomi. Temuan menunjukkan bahwa ketidaksetaraan gender secara signifikan menghambat sinergi antara sektor bisnis dan kesehatan dalam mendukung pembangunan ekonomi yang inklusif dan berkelanjutan. Penelitian ini menggaris bawahi pentingnya intervensi kebijakan yang menargetkan pengurangan ketidaksetaraan gender sebagai upaya strategis untuk mengoptimalkan kontribusi sektor bisnis dan kesehatan dalam pertumbuhan ekonomi di kawasan tersebut.
REFORMIST TRENDS IN CORPORATE FOOD REGIME: INDONESIA’S RESPONSE TO THE FERTILIZER SUPPLY CRISIS DURING THE RUSSIA-UKRAINE WAR Fadilla, Afgan; Saragih, Mujahid Widian; Widiyatmoko, Faris; Ayuningtyas, Winda Eka Pahla
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6528

Abstract

The Russia-Ukraine war triggered a global fertilizer supply crisis, revealing the vulnerability of import-dependent agricultural systems. This study examines Indonesia’s policy response to the fertilizer supply crisis during the 2022 Russia–Ukraine war, focusing on the expansion of subsidies for urea and Nitrogen, Phosphorus, and Potassium fertilizers. The objective is to identify how Indonesia’s policy represents a Reformist trend – one of Holt-Giménez and Shattuck’s typologies – within the corporate food regime. Using a qualitative research method, the study draws on secondary data, including policy documents, government budget reports, and statements from international organizations. The findings show that Indonesia’s policy actions exemplify the Reformist trend within the corporate food regime, in which the state seeks to manage crises and maintain political stability without transforming structural dependencies.
Co-Authors Abi Ihsanullah Achmad Munjid Adhitya, Galant Nanta Aprina, Fitria Hani Aris Munandar Badri Badri Dewindaru, Deanda Fadilla, Afgan Fitria Hani Aprina Gema Pertiwi Hendika Dwinanda Wicaksana Hesti, Chomariyana Kartika Pertiwi, Gema Rospitasari, Marina Saragih, Mujahid Widian Sarah Novianti Sholihah, Lailatus Wicaksana, Hendika Dwinanda Widiyatmoko, Faris