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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Dwiyanisa, Ashila
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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The Impact of Price and Promotion on The Consumer's Buying Behavior in The Metropolitan Region of Bandung Edi Supriadi; Irena Larashati; Ashila Dwiyanisa; Annita Jannah; Octaviane Herawati
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/q4n40359

Abstract

The present research endeavors to examine the impact of price and promotion on the consumer's buying behavior in the metropolitan region of Bandung. The study employs path analysis to establish that consumer choices are significantly influenced by both price and promotion. The study's sample comprises 81 customers, which accounts for 7% of the total transactions that occurred in 2019. The influence of price on consumer purchase decisions is positively correlated, whereas promotion has both a direct and indirect positive impact. The present findings are consistent with prior research, emphasizing the crucial significance of price and promotion in influencing consumer behavior. The findings have led to the formulation of suggestions for enterprises that are functioning in the region of Bandung. It is recommended to perform a thorough examination of diverse pricing benchmarks in order to evaluate competitiveness and the consumer's value proposition. It is advisable to allocate resources towards efficacious promotional strategies in order to augment consumer awareness and stimulate interest in products. The implementation of successful promotional strategies has the potential to exert a favorable impact on the purchasing behavior of consumers. Additional research could delve into alternative factors that may influence consumer decision-making, thereby augmenting comprehension of consumer behavior through the inclusion of supplementary variables. The research acknowledges a number of constraints. The study exclusively centers on the influence of price and promotion in relation to purchase behavior, disregarding other variables such as product excellence, brand image, and customer support. Subsequent studies may consider incorporating these variables to conduct a more thorough analysis. Notwithstanding the aforementioned constraints, this research offers significant perspectives for enterprises in Bandung to guide their pricing and promotional approaches.
Dukungan Bandung Creative City Forum Terhadap Rintisan Usaha Baru Generasi Muda Kota Bandung: Studi Kasus pada Komunitas NGADUide sebagai Partner Eksternal BCCF Ashila Dwiyanisa
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 11 No. 2 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/8gan1683

Abstract

Bandung is known as a creative city and created a community of creative communities called Bandung Creative City Forum (BCCF). BCCF as a hub organization, BCCF is founded largely by Community, Individual, Creative Entrepreneur, Nonprofit and Creativity Creator in Bandung or whose field of work or activity intersect very closely with the world of creativity and innovation. BCCF provides opportunities to maximize their potentials, gain resources and support young entrepreneurs through networking and partnerships established by BCCF and NGADUide communities to create creative entrepreneurs, whether individuals or communities, especially for younger generations of Bandung to supporting the creative economy of Indonesia.
The Influence of Product Quality and Promotion on Purchase Decisions of Seasoned Flour in Modern Markets: Study On One Of The Food Companies In Bandung Erwin Setiawan; Anton Tirta Komara; Asep Rochyadi Suherman; Ashila Dwiyanisa
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/t7ntbx78

Abstract

This study seeks to determine the substantial influence of product quality and advertising on consumer purchasing decisions.  The research analyzed users of seasoned flour in the current market, employing data from questionnaires distributed to chosen participants.  The research employed a sample-based methodology to elucidate consumer purchase behavior.  The research classified variables as independent and dependent types.  The independent variables were product quality and promotion, whereas the dependent variable was the purchase decision.  The research process necessitated an evaluation of the validity and reliability of the instruments employed, which was succeeded by data analysis via route analysis utilizing the SPSS application.  The findings indicated that product quality and advertising significantly influenced consumer purchasing decisions.  The results indicate that product quality affects purchase decisions, highlighting its importance in influencing client preferences.  Conversely, promotion exerts a more substantial impact, underscoring the necessity for effective marketing strategies to attract and keep customers.  The coefficient of determination analysis revealed that product quality and promotion substantially affect purchase decisions.  Nonetheless, unexamined factors also affect customer decisions.  Management should prioritize preserving and enhancing product quality and promotional activities to sustain consumer engagement and improve purchasing decisions.  Ensuring consistent product quality cultivates customer trust and loyalty, whereas efficient promotional strategies enhance brand visibility and attract new clients.  This study emphasizes integrating quality enhancement and marketing strategies to attain a competitive edge in the current market landscape.  Future research may explore additional elements that affect purchasing decisions to enhance comprehension of customer behavior in the food industry.
Minimizing Human Error in the Supply Chain: A Case Study of the Fresh Bakery Division at PT Lotte Mart Indonesia, Bandung Adhie Fasha Nurhadian; Galih Putra Prawiranegara; Irena Larashati; Windi Matsuko Danasasmita; Indri Ayu Tansar; Asep Rochyadi Suherman; Ashila Dwiyanisa; Bobi Agung Wibowo; Devi Putri Rahmawati; Sandra Puspita Sari; Siti Fatimah; Venny Fitria Nursanti
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v3i1.09

Abstract

This applied research and community service initiative addresses the critical issue of operational inefficiencies driven by human error within retail supply chains. To resolve this problem, the research team aims to identify the root causes of human error in the supply chain process and deliver actionable mitigation strategies tailored for the Fresh Bakery Division at PT Lotte Mart Indonesia, Bandung. The study employs a qualitative research methodology, mobilizing a collaborative team of university lecturers and students to gather field insights. The data collection process relies on semi-structured interviews and observations with corporate business actors and front-line operational executors who serve as key informants. The empirical findings reveal that specific communication gaps and manual entry steps trigger frequent PO discrepancies, which subsequently disrupt inventory flows. Based on these insights, this study provides structured protocols, digital double-check mechanisms, and targeted training interventions that effectively minimize human error.
Maximizing Rail Performance: How Material Requirements Planning Optimization Shapes the Future of Operational Efficiency at PT KAI, Bandung Adhie Fasha Nurhadian; Galih Putra Prawiranegara; Irena Larashati; Windi Matsuko Danasasmita; Indri Ayu Tansar; Asep Rochyadi Suherman; Ashila Dwiyanisa; Muhammad Nuin Hayat Pajar; Ghina Ananda Rhamadanty Yanuar Priadi; Patwa Wandiandi; Fitri Putri Sobari; Amelia Shaky Andara
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v2i2.09

Abstract

This paper addresses the operational challenges at PT KAI, Bandung, where fragmented material tracking and inefficient inventory scheduling frequently lead to maintenance delays and inflated holding costs for critical railway spare parts. To resolve these issues, this joint research and community service project aims to optimize the Material Requirements Planning (MRP) system, thereby accelerating operational efficiency and safeguarding schedule punctuality. We adopted a qualitative research design, deploying a collaborative team of university lecturers and students to conduct in-depth interviews, field observations, and document analyses. We analyzed the qualitative data using thematic analysis and process mapping to evaluate how the optimized MRP framework impacts daily maintenance workflows. The results demonstrate that optimizing the MRP system drastically eliminates redundant inventory, shortens lead times for critical maintenance components, and significantly reduces operational waste. By establishing an integrated, data-driven scheduling workflow, PT KAI successfully minimized maintenance downtime and stabilized its supply chain.
Co-Authors Amelia Shaky Andara Annita Jannah Asep Rochyadi Suherman Asep Rochyadi Suherman Bobi Agung Wibowo Danasasmita, Windi Matsuko Devi Putri Rahmawati Dhea Bunga Annisa Edi Supriadi Endri Adi Wibowo Endri Adi Wibowo Erwin Setiawan Fasha Nurhadian, Adhie Febtryanti Yanelka Fitri Putri Sobari Galih Putra Prawiranegara Ghina Ananda Rhamadanty Yanuar Priadi Heryanto, Imam Imam Heryanto Irena Larashati Jannah, Dara Fitria Komara, Anton Tirta Larashati, Irena Larashati, Irena Megawati, Imelda Megawati, Imelda Muhammad Nuin Hayat Pajar Muthmainah, Freiti Cindy Nurdianti, Siti Sabrina Octaviane Herawati Patwa Wandiandi Rachadi, Raden Ali Akbar Resawati, Retno Rika Wahyuni Sandra Puspita Sari Siti Fatimah Tansar, Indri Ayu Venny Fitria Nursanti Yudi Pratama Yudi Pratama