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All Journal JAM : Jurnal Aplikasi Manajemen DIJB (Diponegoro International Journal of Business) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Setyawan, Onny
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of SMEs performance based on innovation practice, market orientation, and innovation barriers Rahman, Sarli; Suyono, Suyono; Setyawan, Onny; Irman, Mimelientesa
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.77-89

Abstract

This study focuses on factors that can improve SME business performance, from a theoretical market-base view perspective, with a market orientation construct, and from a resource-base view theory, specifically from innovation resources, with a market orientation construct. In addition, this study also aimed to look at the factors that can hinder SMEs from carrying out innovation practices, and how these barriers affected the innovation practices and performance of SMEs. Through an online survey, collected of 352 answered of respondents analyze using Structural Equation Methods. From the results of the AMOS SEM analysis, it was found that market orientation directly affects the performance of SMEs without finding the mediating role of innovation practices. However, innovation practices can mediate the effect of innovation barriers on SME performance in a negative direction. The result of this study has theoretical and practical implications that will also be discussed.
Pelatihan Peningkatan Kapasitas Tenant UPT Riau Science Technopark 2023 Fadrul, Fadrul; Rahman, Sarli; Yusrizal, Yusrizal; Setyawan, Onny; Chandra, Jennifer; Pujiono, Pujiono; Estu, Ahmad Zulkarnaen; Novitriansyah, Bob
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i2.4048

Abstract

Di dalam praktik bisnisnya, UMKM di Indonesia menghadapi beberapa persoalan yang bisa menjadi penghambat bagi pertumbuhan bisnisnya, sehingga perlu untuk dilakukan pembinaan guna menemukan dan memberikan solusi yang mereka butuhkan, Inkubator Bisnis dan Teknologi UPT RSTP merupakan salah satu lembaga yang senantias melakukan pembinaan bagi UMKM di Provinsi Riau. Untuk Tahun 2023, Inkubator Bisnis dan Teknologi UPT RSTP telah melakukan kegiatan Pelatihan Peningkatan Kapasitas Tenant UPT Riau Science Technopark dengan menggandeng dosen-dosen dari IBT Pelita Indonesia sebagai tim tutor atau pelatih. Total terdapat 3 UMKM yang mengikuti pelatihan secara paralel, dengan tiga tema berbeda sesuai kebutuhan masing-masing UMKM. Setelah dilakukan pemaparan materi masing-masing tema, maka setiap UMKM diminta untuk melakukan praktik langsung di depan tim pelatih. Dan dari hasil evaluasi yang dilakuka pada tahap praktik, maka diketahui bahwa seluruh UMKM telah memahami dan dapat melakukan melakukan digitalisasi dan menyiapan rencana pengembangan usaha, menyusun laporan keuangan UMKM, dan melakukan digitalisasi pelaporan keuangan UMKM.
Akselerasi Pelatihan Manajemen Sumber Daya Industri: Pengelolaan Produk Miran, Ikas; Rahman, Sarli; Fadrul, Fadrul; Aprila, Bord Nandre; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4303

Abstract

Industrial resource management training is an important aspect in increasing the operational efficiency and effectiveness of an industry. This training acceleration aims to accelerate the mastery of skills and knowledge needed in managing industrial products. This program is designed to provide an in-depth understanding of product management strategies, including planning, development, production, distribution and marketing. With structured and intensive training methods, it is hoped that participants will be able to apply industrial resource management concepts effectively in the work environment. The results of this accelerated training are expected to improve overall organizational performance, create high quality products, and strengthen competitiveness in the market. Case studies and practical simulations are used to ensure that participants not only understand the theory, but are also able to apply it in real situations. Keywords: Acceleration, training, resources, industry, product management
Creativity Barrier and The Impact on Innovation and Business Performance of SMEs Rahman, Sarli; Setyawan, Onny; Aprila, Bord Nandre
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.19

Abstract

Although innovation is recognized as important for a company, not all companies can do it due to some limitations or barriers they have, especially for small and medium-sized companies. One of these barriers is in terms of creativity. This study discussed this issue by investigating how the effect of creativity barriers of SMEs in generating varied, unique, and original ideas on the company's ability to carry out innovative practices, as well as its impact on the business performance of SMEs. Thus, this study aimed to test empirically on 350 SMEs in Riau Province whether barriers to creativity (creativity barriers) can be antecedents of innovation and business performance in the context of cross-sector small and medium-sized enterprises with structural equation modeling (SEM) analysis technique. The findings of this study indicate a significant effect related to the effect of creativity barriers on SMEs' product and process innovation. The results of this study also found that creativity barriers did not have a significant effect on performance. This study's last findings prove the mediation role of the innovation process in the relationship between creativity barriers and performance. The results of this study prove that success in making product innovation can be a differentiating factor that causes some SMEs to grow and develop while others do not, even though they have almost the same limitations or barriers. In practical terms, the results of this study show how important it is for SMEs to always adopt innovative practices, such as making changes, updates, and improvements to improve their business performance.
Akselerasi Pelatihan Pengembangan Produk Unggulan Aprila, Bord Nandre; Rahman, Sarli; Fransisca, Luciana; Irman, Mimelientesa; Fitriyani, Fitriyani; Syahputra, Hidayat; Pujiono, Pujiono; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i2.4731

Abstract

Superior product development is a strategic step in creating competitive products and meeting consumer needs effectively. The training held in Pekanbaru aims to increase the capacity of business actors in producing innovative and high-quality products, as well as build a network of collaboration with academics and industry. The focus of the training is directed at accelerating the product development process through various topics, including business feasibility analysis, marketing strategies, consumer behavior, and market segmentation techniques. With an approach that involves presentations, simulations, and interactive discussions, participants gain an in-depth understanding and practical skills to apply the training materials. The evaluation conducted through feedback aims to assess the effectiveness of the training and identify the need for further training. The results of this activity show an increase in participants' understanding and strengthen collaboration between business actors, academics, and the government in supporting the development of competitive superior products in the market.
Analysis of The Influence of Direct Marketing and Brand Image on Purchasing Decisions and Consumer Loyalty of 500 ml Sweet Condensed Milk of The Bagus Brand at PT. Riau Food Lestari Pekanbaru Aprila, Bord Nandre; Rahman, Sarli; Setyawan, Onny; Veriska, Veriska
International Conference on Business Management and Accounting Vol 3 No 2 (2025): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i2.5096

Abstract

This research aims to determine and analyze the influence of direct marketing and brand image on purchasing decisions and consumer loyalty of 500 Ml Brand Bagus sweetened condensed milk at PT. Riau Food Lestari. The population in this research is consumers who shop at PT. Riau Food Lestari is spread and the exact number is not known. Furthermore, sampling in this research used the Roscoe approach which resulted in 120 respondents and was determined using the accidental sampling method. Data analysis in this research uses the second-generation multivariate data analysis method, namely SEM or Structural Equation Model. Based on the results of the research conducted, the results showed that direct marketing has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, direct marketing has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty, and purchasing decisions have a positive and significant effect on consumer loyalty of 500 Ml Good Brand sweetened condensed milk at PT. Riau Food Lestari.
Economic Feasibility of Nutrient-Rich Fertilizer Derived from Solid and Empty Fruit Bunches of Oil Palm Setyawan, Onny; Renaldo, Nicholas; Suhardjo, Suhardjo; Tendra, Gusrio; Veronica, Kristy; Junaedi, Achmad Tavip; Tanjung, Amries Rusli
Luxury: Landscape of Business Administration Vol. 3 No. 2 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i2.126

Abstract

This study aims to evaluate the economic feasibility of producing nutrient-rich fertilizers from solid fruit bunches (FBs) and empty fruit bunches of oil palm, taking into account nutrient composition, production process, cost structure, and potential market opportunities. This study bridges the gap between agricultural science and business economics by combining nutrient analysis of oil palm solids and empty fruit bunches with a cost-benefit evaluation and market potential assessment. This study used a mixed-methods design that combined: (1) experimental laboratory analysis (nutrient profiles and processing trials); (2) process mass balance and cost accounting to develop a production cost model; and (3) market and financial analysis (surveys, price benchmarking, and financial valuation). This study shows that solid palm oil waste, specifically solid decanter cake and empty fruit bunches (jangkos), contains significant macro and micronutrients that can be converted into high-value products such as organic fertilizer and soil conditioner. Provide palm oil mills with a science-based business model to convert waste into value-added products.
Co-Authors Achmad Tavip Junaedi Amries Rusli Tanjung Aprila, Bord Nandre Chandra, Jennifer Estu, Ahmad Zulkarnaen Fadrul, Fadrul Fitriyani Fitriyani Fransisca, Luciana Gusrio Tendra Mimelientesa Irman Miran, Ikas Nicholas Renaldo Novitriansyah, Bob Pujiono Pujiono Rahman, Sarli Suhardjo Suyono Suyono Syahputra, Hidayat Veriska, Veriska Veronica, Kristy Yusrizal Yusrizal