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All Journal JAM : Jurnal Aplikasi Manajemen Daya Saing : Jurnal Ilmu Manajemen PLAKAT : Jurnal Pelayanan Kepada Masyarakat PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Aprila, Bord Nandre
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN CAPACITY BUILDING Yani, Fitri; Putra, Rizaldi; Purnama, Intan; Suharti, Suharti; Aprila, Bord Nandre; Saputra, Hidayat; Rusilawati, Ermina
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4394

Abstract

Capacity Building is very important in this era of digital transformation. Capacity Building includes improving the skills, knowledge and capabilities of individuals, organizations and communities in order to adopt and make the most of digital technology. Until now, no coaching activities have been carried out in the form of increasing the capacity and skills of service officer resources. So the Riau Province Regional Revenue Agency (Bapenda) carried out Capacity Building Training activities aimed at Riau Province Bapenda's social security service officers. Through this training participants were taught how to provide excellent service, capacity building, and skilled in communication.
Akselerasi Pelatihan Manajemen Sumber Daya Industri: Pengelolaan Produk Miran, Ikas; Rahman, Sarli; Fadrul, Fadrul; Aprila, Bord Nandre; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4303

Abstract

Industrial resource management training is an important aspect in increasing the operational efficiency and effectiveness of an industry. This training acceleration aims to accelerate the mastery of skills and knowledge needed in managing industrial products. This program is designed to provide an in-depth understanding of product management strategies, including planning, development, production, distribution and marketing. With structured and intensive training methods, it is hoped that participants will be able to apply industrial resource management concepts effectively in the work environment. The results of this accelerated training are expected to improve overall organizational performance, create high quality products, and strengthen competitiveness in the market. Case studies and practical simulations are used to ensure that participants not only understand the theory, but are also able to apply it in real situations. Keywords: Acceleration, training, resources, industry, product management
Juri Pemilihan Bujang Dara Riau 2023 Yani, Fitri; Putra, Rizaldi; Purnama, Intan; Suharti, Suharti; Rezfajri, Maulana; Aprila, Bord Nandre; Saputra, Hidayat; Rusilawati, Ermina
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i2.4016

Abstract

This community service activity was organized by the Riau Provincial Tourism Office in order to improve the development of the tourism sector through the Riau Bujang Dara Selection event. The purpose of the Bujang Dara Riau Election is to find young people who have potential and are expected to become role models for other young people. The competition method is that participants are sons and daughters of the region who come from 12 regencies and cities in Riau Province. Furthermore, it is selected by the Regency and City Tourism Office respectively so that one pair of Bujang Dara winners will be selected as finalists and represent the area to continue to the Provincial Level Bujang Dara election. Furthermore, the judges assessed the cultural knowledge, traditional knowledge, intellectual knowledge, public speaking, character, education and insight of the finalists.
Creativity Barrier and The Impact on Innovation and Business Performance of SMEs Rahman, Sarli; Setyawan, Onny; Aprila, Bord Nandre
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.19

Abstract

Although innovation is recognized as important for a company, not all companies can do it due to some limitations or barriers they have, especially for small and medium-sized companies. One of these barriers is in terms of creativity. This study discussed this issue by investigating how the effect of creativity barriers of SMEs in generating varied, unique, and original ideas on the company's ability to carry out innovative practices, as well as its impact on the business performance of SMEs. Thus, this study aimed to test empirically on 350 SMEs in Riau Province whether barriers to creativity (creativity barriers) can be antecedents of innovation and business performance in the context of cross-sector small and medium-sized enterprises with structural equation modeling (SEM) analysis technique. The findings of this study indicate a significant effect related to the effect of creativity barriers on SMEs' product and process innovation. The results of this study also found that creativity barriers did not have a significant effect on performance. This study's last findings prove the mediation role of the innovation process in the relationship between creativity barriers and performance. The results of this study prove that success in making product innovation can be a differentiating factor that causes some SMEs to grow and develop while others do not, even though they have almost the same limitations or barriers. In practical terms, the results of this study show how important it is for SMEs to always adopt innovative practices, such as making changes, updates, and improvements to improve their business performance.
Akselerasi Pelatihan Pengembangan Produk Unggulan Aprila, Bord Nandre; Rahman, Sarli; Fransisca, Luciana; Irman, Mimelientesa; Fitriyani, Fitriyani; Syahputra, Hidayat; Pujiono, Pujiono; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i2.4731

Abstract

Superior product development is a strategic step in creating competitive products and meeting consumer needs effectively. The training held in Pekanbaru aims to increase the capacity of business actors in producing innovative and high-quality products, as well as build a network of collaboration with academics and industry. The focus of the training is directed at accelerating the product development process through various topics, including business feasibility analysis, marketing strategies, consumer behavior, and market segmentation techniques. With an approach that involves presentations, simulations, and interactive discussions, participants gain an in-depth understanding and practical skills to apply the training materials. The evaluation conducted through feedback aims to assess the effectiveness of the training and identify the need for further training. The results of this activity show an increase in participants' understanding and strengthen collaboration between business actors, academics, and the government in supporting the development of competitive superior products in the market.
Creating a Financially Healthy Motorcycle Workshop with Structured Accounting Wati, Yenny; Yusrizal, Yusrizal; Siregar, Helly Aroza; Octafilia, Yusnita; Aprila, Bord Nandre
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19261

Abstract

Micro, Small, and Medium Enterprises (MSMEs) that repair motorcycles in Pekanbaru confront financial management issues, particularly in providing accurate and meaningful financial reports. A lack of awareness of basic accounting principles and regular financial recording procedures makes it difficult to measure the financial performance of a business. This community service project seeks to help motorcycle repair MSMEs develop their understanding and skills in creating financial reports in compliance with accounting standards. PKM activities for motorcycle repair shop MSMEs in Pekanbaru, involving the owner or manager and three staff, will occur on-site on Wednesday, March 5, 2025, using lecture, practice, and discussion approaches. Pre- and post-tests are used to examine participants' enhanced understanding, and satisfaction surveys are used to assess activity effectiveness. Following this training session, participants' knowledge of financial report preparation was enhanced by 75%. Participants' skills improve through a learning approach that blends theoretical underpinnings from lectures, practical application of exercises, and collaborative problem-solving through discussion. This PKM activity can help to increase the economic value of motorcycle repair MSMEs by improving financial management and making more informed decisions. This activity also helps to grow and support MSMEs, which are an essential part of the economy. Usaha Mikro, Kecil, dan Menengah (UMKM) bengkel motor di Pekanbaru menghadapi tantangan dalam pengelolaan keuangan, terutama dalam penyusunan laporan keuangan yang akurat dan relevan. Kurangnya pemahaman tentang prinsip-prinsip akuntansi dasar dan metode pencatatan keuangan yang sistematis menyebabkan kesulitan dalam mengukur kinerja keuangan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan UMKM bengkel motor dalam menyusun laporan keuangan yang sesuai dengan standar akuntansi. Kegiatan PKM yang ditujukan untuk UMKM bengkel motor di Pekanbaru, yang melibatkan pemilik atau pengelola dan tiga orang karyawan, akan dilaksanakan secara tatap muka pada Rabu, 5 Maret 2025 dengan metode ceramah, praktik, dan diskusi. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta, serta survei kepuasan untuk menilai efektivitas kegiatan. Pemahaman peserta mengenai penyusunan laporan keuangan meningkat sebesar 75% setelah mengikuti kegiatan ini. Keterampilan peserta berkembang melalui pendekatan pembelajaran yang menggabungkan dasar teori dari ceramah, aplikasi praktis dari latihan, dan kolaborasi untuk mengatasi tantangan melalui diskusi. Kegiatan PKM ini dapat berkontribusi pada peningkatan nilai ekonomis UMKM bengkel motor melalui pengelolaan keuangan yang lebih baik dan pengambilan keputusan yang lebih tepat. Kegiatan ini juga berkontribusi pada pertumbuhan dan keberlanjutan UMKM, yang merupakan salah satu pilar penting perekonomian.
Analysis of The Influence of Direct Marketing and Brand Image on Purchasing Decisions and Consumer Loyalty of 500 ml Sweet Condensed Milk of The Bagus Brand at PT. Riau Food Lestari Pekanbaru Aprila, Bord Nandre; Rahman, Sarli; Setyawan, Onny; Veriska, Veriska
International Conference on Business Management and Accounting Vol 3 No 2 (2025): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i2.5096

Abstract

This research aims to determine and analyze the influence of direct marketing and brand image on purchasing decisions and consumer loyalty of 500 Ml Brand Bagus sweetened condensed milk at PT. Riau Food Lestari. The population in this research is consumers who shop at PT. Riau Food Lestari is spread and the exact number is not known. Furthermore, sampling in this research used the Roscoe approach which resulted in 120 respondents and was determined using the accidental sampling method. Data analysis in this research uses the second-generation multivariate data analysis method, namely SEM or Structural Equation Model. Based on the results of the research conducted, the results showed that direct marketing has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, direct marketing has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty, and purchasing decisions have a positive and significant effect on consumer loyalty of 500 Ml Good Brand sweetened condensed milk at PT. Riau Food Lestari.
PENGARUH CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN PRODUK: LITERATURE REVIEW Aprila, Bord Nandre; Ginting, Yanti Mayasari; Ayuda, Fitrien
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1733

Abstract

Celebrity endorsement telah menjadi strategi dalam dunia marketing yang umum digunakan oleh pelaku bisnis dalam menin gkatkan brand image dan mempengaruhi keputusan konsumen/target. Penelitian ini bertujuan untuk mengkaji pengaruh celebrity endorsement dalam mempengaruhi pengambilan keputusan pembelian produk di Indonesia. Melalui metode literature review, penelitian ini meninjau berbagai studi yang relevan untuk mengidentifikasi tema utama dan pola yang muncul. Hasil penelitian menunjukkan bahwa terdapat pengaruh pengaruh positif yang bermakna antara celebrity endorsement dengan keputusan pembelian dan keinginan konsumen dalam membeli suatu produk di Indonesia. Selain itu, kesesuaian antara citra selebriti dan produk serta kredibilitas selebriti juga menjadi faktor penting dalam efektivitas strategi ini. Kata Kunci: celebrity endorsement, keputusan pembelian, brand awareness
Akselerasi Pelatihan Manajemen Sumber Daya Industri ( Digital Marketing ) Aprila, Bord Nandre; Purnama, Intan; Prihastomo, Arih Dwi; Novrizal, Dedy; Martias, Fery; Handoyo, Leonardus Teguh; Azmi, Fauzan; Farhas, Rizqon Jamil
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i2.5738

Abstract

The development of digital technology has driven changes in marketing patterns. This community service activity aims to accelerate the improvement of industrial human resource (HR) capacity through digital marketing-based industrial resource management training. The training focuses on strengthening the application of management functions in the context of digital marketing, emphasizing the optimization of industrial resources, including human, financial, material, machine, method, and market aspects. The implementation method is participatory training, integrating concept presentations, interactive discussions, and hands-on practice. The training materials covered the basics of digital management, the use of social media and digital platforms as marketing tools, the implementation of segmentation strategies, market targeting and positioning (STP), and the development of a marketing mix in the digital era. The results of the activity showed an increase in participants' abilities in designing and managing digital-based promotions, optimizing the use of e-commerce platforms, and building a more adaptive and competitive brand image. These findings indicate that accelerating industrial resource management training through digital marketing is an effective strategy for increasing the competitiveness and readiness of industrial human resources in facing the challenges of the Industry 4.0 era.
Co-Authors Azmi, Fauzan Dedy Novrizal Fadrul, Fadrul Fitri Yani Fitrien Ayuda Fitriyani Fitriyani Fransisca, Luciana Ginting, Yanti Mayasari Handoyo, Leonardus Teguh Hidayat Saputra, Hidayat Jayawarsa, A.A. Ketut Martias, Fery Mimelientesa Irman Miran, Ikas Octafilia, Yusnita Prihastomo, Arih Dwi Pujiono Pujiono Purnama, Intan Rahman, Sarli Rezfajri, Maulana Rizaldi Putra Rizqon Jamil Farhas Rusilawati, Ermina Setyawan, Onny Siregar, Helly Aroza Syahputra, Hidayat Veriska, Veriska Wati, Yenny Yusrizal Yusrizal