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All Journal ETIKONOMI JAM : Jurnal Aplikasi Manajemen DIJB (Diponegoro International Journal of Business) Procuratio : Jurnal Ilmiah Manajemen Bansi (Jurnal Bisnis Manajemen Akuntansi) Journal of Applied Business and Technology International Journal of Trends in Accounting Research PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Rahman, Sarli
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of SMEs performance based on innovation practice, market orientation, and innovation barriers Rahman, Sarli; Suyono, Suyono; Setyawan, Onny; Irman, Mimelientesa
Diponegoro International Journal of Business Vol 6, No 2 (2023)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.6.2.2023.77-89

Abstract

This study focuses on factors that can improve SME business performance, from a theoretical market-base view perspective, with a market orientation construct, and from a resource-base view theory, specifically from innovation resources, with a market orientation construct. In addition, this study also aimed to look at the factors that can hinder SMEs from carrying out innovation practices, and how these barriers affected the innovation practices and performance of SMEs. Through an online survey, collected of 352 answered of respondents analyze using Structural Equation Methods. From the results of the AMOS SEM analysis, it was found that market orientation directly affects the performance of SMEs without finding the mediating role of innovation practices. However, innovation practices can mediate the effect of innovation barriers on SME performance in a negative direction. The result of this study has theoretical and practical implications that will also be discussed.
Pelatihan Peningkatan Kapasitas Tenant UPT Riau Science Technopark 2023 Fadrul, Fadrul; Rahman, Sarli; Yusrizal, Yusrizal; Setyawan, Onny; Chandra, Jennifer; Pujiono, Pujiono; Estu, Ahmad Zulkarnaen; Novitriansyah, Bob
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i2.4048

Abstract

Di dalam praktik bisnisnya, UMKM di Indonesia menghadapi beberapa persoalan yang bisa menjadi penghambat bagi pertumbuhan bisnisnya, sehingga perlu untuk dilakukan pembinaan guna menemukan dan memberikan solusi yang mereka butuhkan, Inkubator Bisnis dan Teknologi UPT RSTP merupakan salah satu lembaga yang senantias melakukan pembinaan bagi UMKM di Provinsi Riau. Untuk Tahun 2023, Inkubator Bisnis dan Teknologi UPT RSTP telah melakukan kegiatan Pelatihan Peningkatan Kapasitas Tenant UPT Riau Science Technopark dengan menggandeng dosen-dosen dari IBT Pelita Indonesia sebagai tim tutor atau pelatih. Total terdapat 3 UMKM yang mengikuti pelatihan secara paralel, dengan tiga tema berbeda sesuai kebutuhan masing-masing UMKM. Setelah dilakukan pemaparan materi masing-masing tema, maka setiap UMKM diminta untuk melakukan praktik langsung di depan tim pelatih. Dan dari hasil evaluasi yang dilakuka pada tahap praktik, maka diketahui bahwa seluruh UMKM telah memahami dan dapat melakukan melakukan digitalisasi dan menyiapan rencana pengembangan usaha, menyusun laporan keuangan UMKM, dan melakukan digitalisasi pelaporan keuangan UMKM.
Ekonomi Kreatif sebagai Penggerak dalam Pertumbuhan Ekonomi Masyarakat di Era Digitalisasi (Guru Ekonomi Provinsi Riau) Junaedi, Achmad Tavip; Sudarno, Sudarno; Renaldo, Nicholas; Tanjung, Amries Rusli; Komardi, Dadi; Nyoto, Nyoto; Suhardjo, Suhardjo; Rahman, Sarli; Andi, Andi; Sevendy, Tandy
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i2.3952

Abstract

Ekonomi kreatif merupakan salah satu aspek dalam menggerakkan pertumbuhan ekonomi masyarakat. Era digitalisasi juga mendorong perubahan pada bisnis saat ini. Tujuan dari pengabdian ini adalah untuk memberikan wawasan mengenai ekonomi kreatif di era digital ini. Tim pengabdian menyampaikan tentang manajamen utang kepada para guru ekonomi di Provinsi Riau dengan metode kuliah mimbar dan diskusi terbuka. Penyelenggaraan kegiatan ini didukung oleh SMAN 8 Pekanbaru selaku penyedia tempat sosialisasi. Hasil kegiatan menunjukkan bahwa pengetahuan ekonomi digital dari para peserta masih terbatas dan telah dikondisikan dengan materi ekonomi digital dari tim pengabdian, metode kuliah mimbar dan diskusi terbuka terbukti efektif dalam meningkatkan pengetahuan ekonomi digital bagi para peserta, dan para guru ekonomi harus memahami dengan baik mengenai ekonomi digital seperti mengidentifikasi bisnis digital, menentukan sumber pendanaan yang tepat, mengelola biaya risiko, mengoptimalkan pemasaran digital dan memantau kinerja bisnisnya.
Akselerasi Pelatihan Manajemen Sumber Daya Industri: Pengelolaan Produk Miran, Ikas; Rahman, Sarli; Fadrul, Fadrul; Aprila, Bord Nandre; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i1.4303

Abstract

Industrial resource management training is an important aspect in increasing the operational efficiency and effectiveness of an industry. This training acceleration aims to accelerate the mastery of skills and knowledge needed in managing industrial products. This program is designed to provide an in-depth understanding of product management strategies, including planning, development, production, distribution and marketing. With structured and intensive training methods, it is hoped that participants will be able to apply industrial resource management concepts effectively in the work environment. The results of this accelerated training are expected to improve overall organizational performance, create high quality products, and strengthen competitiveness in the market. Case studies and practical simulations are used to ensure that participants not only understand the theory, but are also able to apply it in real situations. Keywords: Acceleration, training, resources, industry, product management
Model of Green Competitive Advantage Through Green Leadership, Green Intellectual Capital, and Environmental Ethics in Industrial Enterprises in Indonesia Sudarno; Panjaitan, Harry; Rahman, Sarli; Hutahuruk, Marice; Mujiono
INTERNATIONAL JOURNAL OF TRENDS IN ACCOUNTING RESEARCH Vol. 5 No. 1 (2024): International Journal of Trends in Accounting Research (IJTAR)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/ijtar.v5i1.597

Abstract

This study aims to analyse and empirically substantiate the theory of the relationship between green leadership, green intellectual capital, and environmental ethics on green competitive advantage in food and beverage companies in Indonesia. This study's population is companies in Indonesia's food and beverage industry. The sampling technique is conducted by summing the highest indicators of each variable multiplied by 5-10. The number of samples was calculated as many as 110 samples. The primary source of this research data is in the form of questionnaires, and secondary data is in the form of articles, books, and other supporting documents. Data collection techniques are used in Questionnaire instruments. Data analysis techniques include descriptive analysis and multiple linear regression analysis with the help of Smart PLS 4.0 software. The results of this study prove that green leadership, green intellectual capital, and environmental ethics have a positive and significant effect on green competitive advantage. The results of this study provide real implications for green leadership, green intellectual capital, and ecological ethics in determining environmentally friendly environmental policies to achieve a competitive advantage for food and beverage industry companies in Indonesia.
Creativity Barrier and The Impact on Innovation and Business Performance of SMEs Rahman, Sarli; Setyawan, Onny; Aprila, Bord Nandre
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.19

Abstract

Although innovation is recognized as important for a company, not all companies can do it due to some limitations or barriers they have, especially for small and medium-sized companies. One of these barriers is in terms of creativity. This study discussed this issue by investigating how the effect of creativity barriers of SMEs in generating varied, unique, and original ideas on the company's ability to carry out innovative practices, as well as its impact on the business performance of SMEs. Thus, this study aimed to test empirically on 350 SMEs in Riau Province whether barriers to creativity (creativity barriers) can be antecedents of innovation and business performance in the context of cross-sector small and medium-sized enterprises with structural equation modeling (SEM) analysis technique. The findings of this study indicate a significant effect related to the effect of creativity barriers on SMEs' product and process innovation. The results of this study also found that creativity barriers did not have a significant effect on performance. This study's last findings prove the mediation role of the innovation process in the relationship between creativity barriers and performance. The results of this study prove that success in making product innovation can be a differentiating factor that causes some SMEs to grow and develop while others do not, even though they have almost the same limitations or barriers. In practical terms, the results of this study show how important it is for SMEs to always adopt innovative practices, such as making changes, updates, and improvements to improve their business performance.
Akselerasi Pelatihan Pengembangan Produk Unggulan Aprila, Bord Nandre; Rahman, Sarli; Fransisca, Luciana; Irman, Mimelientesa; Fitriyani, Fitriyani; Syahputra, Hidayat; Pujiono, Pujiono; Setyawan, Onny
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i2.4731

Abstract

Superior product development is a strategic step in creating competitive products and meeting consumer needs effectively. The training held in Pekanbaru aims to increase the capacity of business actors in producing innovative and high-quality products, as well as build a network of collaboration with academics and industry. The focus of the training is directed at accelerating the product development process through various topics, including business feasibility analysis, marketing strategies, consumer behavior, and market segmentation techniques. With an approach that involves presentations, simulations, and interactive discussions, participants gain an in-depth understanding and practical skills to apply the training materials. The evaluation conducted through feedback aims to assess the effectiveness of the training and identify the need for further training. The results of this activity show an increase in participants' understanding and strengthen collaboration between business actors, academics, and the government in supporting the development of competitive superior products in the market.
Analysis of The Influence of Direct Marketing and Brand Image on Purchasing Decisions and Consumer Loyalty of 500 ml Sweet Condensed Milk of The Bagus Brand at PT. Riau Food Lestari Pekanbaru Aprila, Bord Nandre; Rahman, Sarli; Setyawan, Onny; Veriska, Veriska
International Conference on Business Management and Accounting Vol 3 No 2 (2025): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i2.5096

Abstract

This research aims to determine and analyze the influence of direct marketing and brand image on purchasing decisions and consumer loyalty of 500 Ml Brand Bagus sweetened condensed milk at PT. Riau Food Lestari. The population in this research is consumers who shop at PT. Riau Food Lestari is spread and the exact number is not known. Furthermore, sampling in this research used the Roscoe approach which resulted in 120 respondents and was determined using the accidental sampling method. Data analysis in this research uses the second-generation multivariate data analysis method, namely SEM or Structural Equation Model. Based on the results of the research conducted, the results showed that direct marketing has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, direct marketing has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty, and purchasing decisions have a positive and significant effect on consumer loyalty of 500 Ml Good Brand sweetened condensed milk at PT. Riau Food Lestari.
Micro-Livestock and Macro-Impact with A Goat Farming Empowerment Program Rahman, Sarli; Dalil, M; Jahrizal, Jahrizal; Junaedi, Achmad Tavip; Renaldo, Nicholas; Marlim, Yulvia Nora; Susanti, Wilda; Koto, Jaswar; Musa, Sulaiman; Wahid, Nabila; Cecilia, Cecilia
International Conference on Business Management and Accounting Vol 3 No 1 (2024): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i1.4653

Abstract

This program is designed to provide hands-on training, resources, and long-term support to individuals and families, especially women and youth, in rural areas. By equipping participants with the knowledge and tools necessary for successful goat rearing, the program not only creates opportunities for additional income but also strengthens food resilience and self-sufficiency at the grassroots level. This community service program employs a participatory and sustainable development approach to implement goat farming as a tool for empowerment and livelihood improvement. The methodology consists of five main phases: community assessment, participant selection, training and capacity-building, implementation, and monitoring & evaluation. The Micro-Livestock and Macro-Impact program demonstrated that small-scale goat farming can serve as a powerful tool for community empowerment, particularly in rural areas with limited income sources. Through training, resource provision, and cooperative support, participants significantly improved their knowledge, increased their household income, and began to experience the benefits of sustainable livestock management. The success of this program highlights the potential of micro-livestock farming to serve as a replicable and scalable model for rural development. It shows that even small agricultural interventions, when paired with training and community engagement, can lead to measurable improvements in food security, income generation, and social empowerment.
PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PROMOTION IN ENCOURAGING THE DECISION TO USE GOPAY E-WALLET IN PEKANBARU Aprila, Bord Nandre; Rahman, Sarli; Novelia, Verly; Farhas, Rizqon Jamil
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4722

Abstract

The use of e-wallets in Indonesia, including Gopay, continues to increase along with the development of financial technology that facilitates financial transactions. However, a deeper understanding is needed regarding the factors influencing the decision to use e-wallets, particularly in Pekanbaru. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and promotion on the decision to use the Gopay e-wallet. This research employs a survey method using the accidental sampling technique, involving 120 Gopay users. The data collected were analyzed using multiple linear regression. The results show that perceived usefulness, perceived ease of use, and promotion have a positive and significant influence on the decision to use the Gopay e-wallet in Pekanbaru. In conclusion, increasing promotion and developing more user-friendly features can encourage greater e-wallet adoption. These findings provide strategic implications for e-wallet service providers in formulating more effective marketing policies. Penggunaan e-wallet di Indonesia, termasuk Gopay, terus meningkat seiring dengan perkembangan teknologi finansial yang memudahkan transaksi keuangan. Namun, masih diperlukan pemahaman mendalam mengenai faktor-faktor yang memengaruhi keputusan penggunaan e-wallet, khususnya di Kota Pekanbaru. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kemudahan penggunaan, dan promosi terhadap keputusan penggunaan e-wallet Gopay. Penelitian ini menggunakan metode survei dengan teknik accidental sampling, melibatkan 120 responden pengguna Gopay. Data yang diperoleh dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi manfaat, perceived usefulness, perceived ease of use, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan e-wallet Gopay di Pekanbaru. Kesimpulannya, peningkatan promosi dan pengembangan fitur yang lebih memudahkan pengguna dapat mendorong peningkatan penggunaan e-wallet. Hasil ini memberikan implikasi strategis bagi perusahaan penyedia layanan e-wallet dalam menyusun kebijakan pemasaran yang lebih efektif.
Co-Authors Achmad Tavip Junaedi Amries Rusli Tanjung Andi Andi Anton Anton Aprila, Bord Nandre Cecilia, Cecilia Chandra, Jennifer Dalil, M Darmasari, Ria Estu, Ahmad Zulkarnaen Fadrul, Fadrul Fitriyani Fitriyani Fransisca, Luciana Gultom, Verina Saputri Jahrizal Komardi, Dadi Koto, Jaswar Marice Br Hutahuruk Marlim, Yulvia Nora Mimelientesa Irman Miran, Ikas Momin, Mujtaba M. Mujiono Musa, Sulaiman Nicholas Renaldo Novelia, Verly Novitriansyah, Bob Nyoto Nyoto, Nyoto Okalesa, Okalesa Panjaitan, Harry Pujiono Pujiono Putri, Eliza Sofian Putri, Ermanila Rika, Rika Rizqon Jamil Farhas Rosalina Tanjung, Juniar Santoso, Pamuji Hari Setyawan, Onny Setyawan, ‪Onny Sevendy, Tandy Sudarno Sudarno Sudarno Suhardjo Suyono Suyono Syahputra, Hidayat Utari, Vina Viviana Veriska, Veriska Wahid, Nabila Wati, Yenny Wilda Susanti Wira, Anita Yusrizal Yusrizal Yusrizal2, Yusrizal