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All Journal Monex: Journal of Accounting Research Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Bursa : Jurnal Ekonomi dan Bisnis
Aang Curatman
Universitas Swadaya Gunung Jati
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Monex: Journal of Accounting Research

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MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN DAN PROMOSI PENJUALAN Aang Curatman; Soesanty Maulany; Shofiullah Shofiullah
Monex: Journal of Accounting Research Vol 10, No 1 (2021)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v10i1.2220

Abstract

The purpose of this study is to analyze the effect of service quality and sales promotion on consumer purchasing decisions at E Sport Cirebon Shop, either partially or simultaneously. The population of this research is consumers of E Sport Cirebon stores with unknown population, while the sample is 96 respondents. The sampling technique used non-probability sampling using incidental sampling. This research is an associative type with quantitative methods. Based on the T test it is known that service quality and sales promotion have a partial effect on purchasing decisions, as well as based on the F test it is known that service quality and sales promotion have a simultaneous influence on purchasing decisions. Therefore the company should improve service quality and provide variations in the types of sales promotions to improve consumer purchasing decisions.
Co-Authors Budiyanto Budiyanto Edy Hartono Ihza Mahendra Kartono Kartono Rahmadi Rahmadi Rahmadi, Rahmadi Shofiullah Shofiullah Soesanty Maulany Yono Maulana Maulana