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Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Lokasi, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kain Tenun UMKM Marjan Kelurahan Ntobo Eka Kurniati; Muhajirin Muhajirin; IRMA MARDIAN
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1353

Abstract

The study purpose was. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh lokasi, citra merek dan kualitas pelayanan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Materials and methods. Jenis penelitian yang di gunakan ini adalah penelitian asosiatif. Populasi dalam penelitian ini tidak dapat diketahui secara pasti dengan sampel yang diteliti sebanyak 50 responden. Instrumen penelitian dengan kuesioner skala likert. Teknik pengumpulan data dengan metode observasi, kuesioner dan studi pustaka. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan SPSS for Windows. V26 Results. Hasil penelitiian menunjukkan bahwa secara parsial baik variabel lokasi, citra merek dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Conclusions. Lokasi, citra merek dan kualitas pelayanan secara simultan mempunyai pengaruh yang signifikan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Lokasi yang strategis membuat suatu produk mudah diakses oleh pelanggan dan mendorong mereka untuk membeli. Selain itu, semakin kuat citra merek suatu perusahaan, semakin besar dampaknya terhadap keputusan pembelian serta layanan yang baik berkontribusi terhadap kepuasan pelanggan, yang pada akhirnya memengaruhi keputusan pembelian.
Pengaruh Kualitas Pelayanan Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada Cafe Kaloka PUJI RAHAYU; MUHAJIRIN MUHAJIRIN; NUR KHUSNUL HAMIDAH
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1498

Abstract

This study aims to determine the influence of service quality and cafe atmosphere on customer satisfaction at Cafe Kaloka. Good service quality and a comfortable cafe atmosphere are two important factors that can create a positive experience for customers, which in turn impacts customer satisfaction. Customer satisfaction is a key indicator of success in service-oriented businesses, including cafes, as it contributes to customer loyalty and positive word-of-mouth recommendations. The research method used is a quantitative approach with data collection through surveys. Data were obtained from questionnaires distributed to 96 respondents who were visitors to Cafe Kaloka. This study employed multiple linear regression analysis to determine the extent of the influence of each independent variable, namely service quality and cafe atmosphere, on the dependent variable, which is customer satisfaction. The results of the analysis show that both independent variables have a positive and significant effect on customer satisfaction. Among the two, service quality was found to have a more dominant influence compared to the cafe atmosphere. This indicates that direct interaction between staff and customers plays a major role in shaping customer satisfaction. The conclusion of this study is that consistently improving service quality and creating a comfortable atmosphere can significantly enhance customer satisfaction at Cafe Kaloka. Therefore, it is recommended that the management continuously innovate in improving service quality and maintain a pleasant cafe environment to retain and increase customer loyalty.
Co-Authors Affan, Muhamad Ainun Fitriani Alwi Alwi Aris Munandar Astuti Astuti Bunga Fajriati Dita Aprilay Utami Putri Dita Asriani Dodo Kurniawan Efendi Febriansyah Eka Kurniati Feni Farizal Ilham Ilham Intisari Haryanti Intisari Haryanti irfan saputra Irma Mardian Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Iwan Harsono Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Khairul Anas Lalu Agus Karlan M. Syukur Dwiriansyah Mei Karlina MUH FURKAN RAMADHAN Muhamad Affan Muhammad Yusuf muhsanan muhsanan Nandha Ramdani Nur Khusnul Hamidah Nur Khusnul Hamidah Nuranisyah dan Firmansyah Kusumayadi Nurlinda Linda PUJI RAHAYU Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Syahru Ramadhan Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono