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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen Journal Online Manajemen ELPEI (JOMEL) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Celebes Journal of Community Services
Arief, Abdul Samad
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Behavior Analysis of Social Media Use Among Adolescents Nugraha, Ardi Maulana; Ichsan, Ichsan; Ningtyas, Mustika Wati Alfia; Arief, Abdul Samad; Cakranegara, Pandu adi
Sinkron : jurnal dan penelitian teknik informatika Vol. 6 No. 2 (2022): Articles Research Volume 6 Issue 2, April 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v7i2.11317

Abstract

This study intends to find out how the influence of adolescent behavior on social media users. Currently, almost the majority of teenagers in Indonesia use social media. Social media is something that cannot be left behind in the daily life of teenagers. Researchers, in this case, analyze the behavior of teenagers in using social media. used in this research. This research is included in quantitative research with data collection methods through observation, interviews, and questionnaires. The data analysis method used is the normality test, linearity test, simple linear regression coefficient test, and hypothesis testing using determination test or R2. Sampling in this study using a proportional random sampling technique. The number of samples obtained as many as 40 respondents with the criteria of teenagers who access social media Facebook. Research results based on the results of research and discussion of the influence of Facebook media on behavioral deviations in adolescents, it can be concluded that there is a significant influence between the use of Facebook media on behavioral deviations of adolescents who includes the words of students can be seen from the words of students who are not polite, the use of dirty words in daily communication. Students' addiction to Facebook makes students tend to use Facebook whenever and wherever there is an opportunity, even during lessons. Students' individualism can be seen from the use of Facebook to communicate and rarely meet directly with friends which results in a decrease in social attitudes in students who tend not to care about the surrounding environment.
Pemanfaatan Instagram Insight dalam Peningkatan Segmentasi Pelanggan pada UMKM Tenun Batik Efendi, Efendi; Arief, Abdul Samad; Rizki Dewantara; Cakranegara, Pandu Adi; Sari, Ade Risna
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.999 KB) | DOI: 10.55606/jpmi.v1i3.378

Abstract

The batik business is engaged by Micro, Small, and Medium Enterprises (MSMEs). In marketing products, there are still MSMEs that use word of mouth (WOMM) in marketing techniques and use WhatsApp communication. Media such as SMEs in the field of batik weaving fashion Muhibbuddiana. This service activity is intended to assist in the use of Instagram in marketing and selling products online, from creating Instagram accounts and product documentation to posting content, as well as analyzing Instagram insights to find out the most popular posts, follower and non-follower interactions, and increase in the number of followers. The activity results show the effect of the ease of using social media on promotion and sales, the impact of using social media to increase sales turnover, and the importance of understanding Instagram insight for customer segmentation.
SISTEM INFORMASI GEOGRAFIS UMKM BAHAN MAKANAN DAN PANGAN BAGI MASYARAKAT DALAM MENGHADAPI NEW NORMAL Achmad, Andini Dani; Arief, Abdul Samad; Din, Diel; Rusli, Muh. Dzulfadli; Rajib, Farhan Muhammad
Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen Vol 12 No 1 (2022): Maret 2022
Publisher : STMIK Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.16 KB) | DOI: 10.33020/saintekom.v12i1.257

Abstract

This study aims to build a web-based geographic information system for food material and foodstuffs UMKMs in Makassar City to disseminate geographic information that can be accessed anytime and from anywhere. The system is designed using a sequential waterfall method. Data sourced from the Makassar City Cooperatives and UKMs Office, field surveys, and interviews with UMKM owners. This system were developed to assist the government in providing information to the public about the location and distribution of UMKMs and other related information in dealing with the new normal, because it can visualize the distribution in Makassar City well. The system has been successfully developed through public testing, the average values ​​of which are user objectives (4.18), information quality (4.13), and System Quality (4.12).
Pelatihan Pembuatan Website Sekolah TK Asoka Makassar: Peningkatan Layanan Informasi dan Promosi Iryani , Iryani; Arief, Abdul Samad; Nawir, Fadliyani
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TK Asoka Makassar merupakan mitra sasaran dalam program kegiatan pengabdian masyarakat. Melalui wawancara dan diskusi dengan mitra, terungkap bahwa layanan informasi dan promosi yang diberikan oleh sekolah belum maksimal. Saat ini, komunikasi dan promosi yang dilakukan terbatas pada metode lisan, brosur, dan spanduk, yang dinilai kurang efektif dan memiliki keterbatasan dalam akses informasi. Oleh karena itu, diperlukan pendekatan yang lebih inovatif untuk meningkatkan komunikasi dan promosi, sehingga informasi dapat tersebar lebih luas dan menjangkau lebih banyak pihak. Tim Pengabdian Kepada Masyarakat (PKM) menawarkan solusi dengan mengembangkan sistem informasi sekolah yang terintegrasi yang bertujuan untuk mempermudah akses informasi dan mendukung promosi sekolah secara digital melalui sebuah website. Website ini tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai platform untuk meningkatkan layanan informasi yang lebih interaktif. Kegiatan pengabdian ini dilaksanakan dalam beberapa tahap, yaitu sosialisasi, pelatihan, dan evaluasi. Hasil dari kegiatan ini adalah keberadaan website sekolah yang dapat diakses pada http://www.tkasokamakassar.sch.id yang terdiri dari beberapa menu yaitu menu tentang sekolah, program sekolah, fasilitas, prestasi sekolah, dan hubungi kami. Selain meningkatkan kualitas layanan informasi dan promosi, pelatihan penggunaan website juga dilakukan untuk meningkatkan pengetahuan dan keterampilan mitra dalam pengelolaan konten, yang terbukti meningkatkan pemahaman dan keterampilan peserta dalam mengelola website.
Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Perusahaan Manufaktur (Studi Kasus Pada PT Maraja Mediatama Indonesia) Rukaiyah, St; Shaleha, Anita; Arief, Abdul Samad
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.382

Abstract

This study uses a descriptive quantitative research approach with the aim of explaining the marketing strategy to improve the competitiveness of manufacturing companies at PT Maraya Mediatama Indonesia by using SWOT analysis. The subjects in this study were employees and customers of PT Maraya Mediatama Indonesia. Using data collection techniques through observation, interviews and documentation. The analysis method used in this research is SWOT analysis. This analysis is based on logic that can maximize strengths (Strengths) and opportunities (Opportunities), but can simultaneously minimize weaknesses (weaknesses) and threats (Threats). The results of this study start from formulating a SWOT matrix so as to obtain an SO strategy, namely maintaining affordable prices, expanding market share, maintaining the quality and quality of service and maintaining the quality of labor / HR, WO strategy, namely increasing promotional activities, trying to increase the number of human resources, ST strategy, namely improving product quality and service quality and improving the quality of human resources and WT strategy, namely further improving the quality and quality of service to customers and developing new strategies; formulating the IFE (Internal Factor Evaluation) Matrix so that the total score of strengths (strengths) is 2.99 and the total score of weaknesses (weaknesses) is 0.40. So for the difference in strengths and weaknesses obtained, the strengths and weaknesses are obtained. So that the difference between strengths and weaknesses is 2.59; formulate the EFE (External Factor Evaluation) matrix so that the total score of opportunities is 2.62 and the total score of threats is 0.5. So that the difference between opportunities and threats is obtained 2.12; formulate the SPACE matrix so that PT Maraja Mediatama Indonesia is located in the aggressive quadrant. Where the company can use its internal strengths to take advantage of external opportunities; next is to formulate the IE matrix so that the position of PT Maraja Mediatama Indonesia is in a position to hold and maintain; and the last is to formulate the QSPM matrix. Based on the results of the TAS calculation, the most desirable and prioritized strategy to be carried out is to improve product quality and service quality and improve the quality of human resources with a TAS score of 6.634. The second strategy is to further improve the quality and quality of service by developing new strategies with a TAS score of 6.145. The third strategy is to increase promotional activities and the number of human resources with a TAS score of 6.382. Furthermore, maintaining affordable prices and expanding market share can be used to attract consumers with a TAS score of 6.076. So it can be concluded that the prioritized strategy is to improve product quality and service quality and improve the quality of human resources so as to produce products that can attract the purchasing power of customers / consumers.
Konflik Pembebasan Lahan Di Kawasan Kereta Api Makassar-Pare-Pare : Perspektif Manajemen Risiko Christianto, William Emanuel; Ananda, Annisa Reski; Putri, Jeli Sri; Mansur, Asnandar; Arief, Abdul Samad
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 5 No. 2 (2023): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v5i2.634

Abstract

Jalur kereta api yang dibangun oleh pemerintah dengan rute dari Makassar ke Pare-pare ditujukan sebagai salah satu penopang pilar ekonomi kerakyatan yang dapat menjadi penggerak utama perekonomian daerah, oleh karena itu perhatian pemerintah Provinsi Sulawesi Selatan terhadap hal ini sangat besar. Namun, dalam proses pembangunannya terdapat kendala yang di hadapi salah satunya adalah konflik pembebasan tanah di sekitar wilayah jalur kereta api yang masih belum terselesaikan dengan segala macam resiko yang muncul di masyarakat. Oleh karena itu, faktor strategi manajemen risiko dapat menjadi hal yang penting untuk di lakukan dalam upaya untuk dapat mengatasi risiko yang muncul sehingga dapat membantu pemerintah dalam menyelesaikan konflik pada pembebasan lahan di kawasan kereta api Makassar-Pare pare.
Co-Authors Ananda, Annisa Reski Andini Dani Achmad, Andini Dani Cakranegara, Pandu Adi Christianto, William Emanuel Din, Diel Efendi Efendi Ichsan Ichsan Iryani , Iryani Mansur, Asnandar Nawir, Fadliyani Ningtyas, Mustika Wati Alfia Nugraha, Ardi Maulana Petrus Jacob Pattiasina Putri, Jeli Sri Rajib, Farhan Muhammad Remus, Sahat Parulian Rizki Dewantara Rusli, Muh. Dzulfadli Sari, Ade Risna Shaleha, Anita St. Rukaiyah